Feb

11

2013

When Your Proposal Doesn’t Sell

by Steve Laube

Unhappy young business man looking away

It happens. Despite all efforts and good intentions not every proposal we shop will end up being contracted by a major publisher. Of course our agency tries our best to keep that from happening. We carefully choose which projects and authors we represent. We work with our clients to create and develop top notch proposals. And our success rate is extremely high.

But that success rate is not 100%.

Here are a few examples of projects that I represented in years past that did not sell to a major publisher (and are ones that I still think are great projects):

The autobiography of a well-known former NFL coach who became a follower of Christ late in life. He now devotes considerable time to prison ministry. The story gave deep background into his time in the NFL.

An extraordinary graphic novel series. It was ahead of its time and no publisher was willing to take the obvious risk to produce and distribute the project. The author/artist later found his own backing and formed a company to create the material. They found a non-traditional distributor and ended ups selling over 250,000 units.

An already self-published book on the importance of character in a person’s life, what is it and how to cultivate it. The author was a judge and Chief Justice of the Supreme Court in his state. His credentials were impeccable. He was “media-ready” and spoke regularly on the topic.

A supernatural fiction manuscript that caught my eye for its great storyline and wonderful storytelling. The combination of being a debut author and having a thinly veiled science-fiction thread caused it to rejected by everyone. The author shelved it and wrote another novel, which didn’t sell. The author shelved that one and began writing non-fiction where the author has become quite successful.

The above examples are from the past, but you may be wondering what happened last year. In 2012 my personal clients had seven projects that did not find a publisher. On the other hand my clients did secure sixty-three new book contracts. My clients and I have to live with that percentage, but I wish it were higher.

So what do you do if your project doesn’t capture a publisher’s attention?

Try Again
See the fourth example above where the author did not give up. Even switched to a different discipline entirely and found the perfect outlet for his talent. This is the most common solution for professional writers. Tears of frustration may be shed, but they step back and come up with a new idea.

Do-it-yourself
Let me reiterate that self-publishing is always an option a) If you have an audience to which to sell the idea b) you have the gumption to be an entrepreneur and sell your project and c) you have the money to invest in making it an excellent final product. The first example above is what this author did. He was well loved in his community, even did local TV commercials, and thus had a ready-made market for his story. This is a perfect example of where self-publishing makes a lot of sense.

Find Another Option
The second example above illustrates this. The author did not take no for an answer and ended up with a company behind his work.

The judge, example three above, retired from his position and continued to speak and influence those around him. He also continued to sell his self-published book to his listening audience. He was no worse off than before he approached me for representation. He gave it a shot and it didn’t work out.

Or do as one lady did at a writers conference. During her 15 minute writers conference appointment she asked me point-blank, “Do I have what it takes to be a successful writer?” I stammered a bit not wanting to hurt her feelings, “You have the foundation of a good story but it is going to take a lot of work to get it ready to be competitive. ” She thanked me and abruptly ended the meeting. Later that afternoon she came bounding up to me full of smiles. She proclaimed, “I quit! I called my husband and told him I’m quitting this writing stuff and I’m going to take up knitting instead. I’m so happy! Thank you for telling me how much work it was going to take. I’d rather spend that time doing something I know I will enjoy.” The moral of that story is to ask yourself the ultimate question of whether you are willing to continue to work hard in order to overcome any objections to your next idea.

Your Turn:
Any stories you wish to share?

Feb

8

2013

Fun Fridays – Feb. 8, 2013

A little bit of culture for your Friday viewing. Introducing ballet master Rudolph Nureyev and Swine Lake via “The Muppet Show.”
Three minutes of parody and hilarity!

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Feb

7

2013

Changes or Opportunities?

by Tamela Hancock Murray

002-26A

What are you doing to counter and grow from the ongoing changes in the marketing of books?

I don’t look at the changes as something to counter, but opportunities to reach an ever-increasing audience with excellent books. I am becoming more savvy about social media, because effective marketing by publishers is becoming more reliant on this new phenomena. I am working more directly with marketing people than in the past.

As you know from reading this blog and keeping up  with industry news, few authors have the luxury today of holing up at home, churning out books, without ever interacting with fans. Today, fans expect to find their favorite authors on the Internet. For example, authors should consider becoming active on Twitter. By active, I mean offer a status update at least once or twice a day.

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Feb

6

2013

The Writer as Editor: Tools to Use

by Karen Ball

consumer survey

As we’ve been discussing over the last few blogs, switching hats from writing to editing can be a bit…challenging. In fact, it can make you feel like your poor head is about to explode! However, you can make the process easier by following the tips from last week’s blog by not letting the editor and writer come out to play at the same time, and by giving yourself time away from the scene/chapter/manuscript you just finished.

But when you’ve done both of those, and it’s time to get into the edit, how do you make sure you catch the real issues? How do you edit your own work? This week and next, we’ll look at six tools you can use to do that with excellence and ease.

Tip #1: Accept Your Limitations. It’s a simple fact, friends: we’ll never be able to edit our own work as well as we edit others’ writing. We see so much more when we read what others have written than we tend to see in our own work. That’s normal, and it’s okay.

Tip #2: Make A Checklist Of Your Weaknesses. We all have them, those little bugaboos that slip into everything we write. Things we seem blind to when we’re writing, and can too often overlook when we’re editing. So how to be sure we’re catching the places where we’re weak?

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Feb

5

2013

News You Can Use – Feb.5, 2013

Shocking Copyright Grab by School System – Anything a student writes as part of a class is owned, forever, by the school? So if a kid invents the idea of a better FedEx as part of a school project the school owns the idea. Or if he writes the first pages of what becomes later, the next “Harry Potter,” the school owns the idea. (?!) Unbelievable.

Christian Writers Guild Adds Publishing Division – The linked Publishers Weekly article quote me accurately. This is a logical next step in the services the Guild provides. Not sure why so many in the writing community are up in arms over it. If someone wants to pay for all services from editing to printing at least CWG is an honorable company that will do what they say they will do.

10 Tips for Looking Professional Online – If you are new to this industry please read this article by Burcu Akyol. I guarantee that an agent or an editor will look you up online as part of their evaluation of your proposal.

Become a Storyteller – A half hour interview with Eugene Peterson from 2007 that is worth every minute, whether you write fiction or non-fiction. Highly recommended.

150,000 Animal Sounds Now Online – Cornell University’s ornithology department went live with all this incredible audio and video. Click here for what I sound like when I’m negotiating (American Alligator).

[ Read More → ]

Feb

4

2013

Review Any and Every Contract You Sign

by Steve Laube

Signing contract

Today’s headline sounds like a blinding flash of the obvious but you’d be surprised how many writers are not careful about the agreements they sign. Those with a literary agent have that business partner who will review their book contracts, that is a given. But what about their magazine article or online article contracts?

Earlier this month the Condé Nast organization, which includes Wired, Vanity Fair, and The New Yorker, surprised their freelance writers with a new agreement that has Condé Nast controlling the film and television rights on articles published by their magazines, with a cap on the revenue paid to the writer. Why? Because past articles turned into big box office hits like “Argo,” “Eat Pray Love,” and “Brokeback Mountain.”

This contractual assertion has put writers in a bind because they do not want to lose the chance to writer for these prestigious magazines.

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Feb

1

2013

Fun Friday’s – February 1, 2013

A delightful Disney animated short film (8.5 minutes long) that has been nominated for an Oscar.
Note that not a single word is spoken and yet volumes are being said.
Enjoy!

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Jan

31

2013

Ch-ch-ch-Changes

by Tamela Hancock Murray

railway

More questions!

How are the revolutionary changes in the publishing industry affecting your effectiveness as an agent?

I believe literary agents are needed more than ever because the landscape has become increasingly bumpy for writers. For example, we have been working with publishing house contracts regarding digital issues and how they affect the definition of out-of-print and  how authors will be compensated for digital rights. Clauses that might have generated yawns five years ago, today are scrutinized and reworked with new technology and formats in mind. These are not simple issues and having a skilled literary agent negotiating your contract is critical. In addition we have clients at the forefront in digital-first publishing, with contracts from Zondervan, Cook and Tyndale, to name three. This model is being heavily scrutinized on both sides of the table.

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Jan

30

2013

The Writer as Editor

by Karen Ball

Reading the document

As we saw in my post last week, there are any number of ways a manuscript can go wrong. Hard enough to write a novel, but then to have to dig in and edit it yourself? That’s especially tough. So here are some tips to help you be the best editor you can be.

Don’t let the editor out to play too soon

Writing and editing are very different functions for the brain. Writing is a creative process; editing, logical and detail-oriented. When writing, we need to let ourselves forget the rules and coax the story to life. When editing, we must embrace the rules as a solid foundation to help us strengthen what’s landed on the page. I’ve seen so many writers almost drive themselves crazy by trying to edit as they write, which ends up making them second-guess everything. And freezes the story in its tracks.

Puts me in mind of one of my favorite pens (pictured below). It’s a two-tip pen—black ink at one end, red at the other. The body of the pen is made of two colors of wood, one with black tones, one with red. One end for writing, the other for editing. The pen works great—so long as I only use one end at a time! Trying to edit and write at the same time would be like grabbing the pen at both ends: totally ineffectual.

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Jan

29

2013

News You Can Use – Jan. 29, 2013

Barnes & Noble to Shut Down 200 Stores in Next Ten Years – This article will take you to the Wall Street Journal article (may need registration to view) where the CEO of Barnes & Noble’s retail group Mitchell Klipper declared their intent to downsize. I heard the screams of the faithful. I heard the cackle of glee from the doomsayers. But then read behind the numbers. No CEO can truly predict TEN years of plans like that. According to another source 60% of the leases on their 689 retail stores (they also operate a separate chain of 674 college stores). This gives them tremendous flexibility in fixing their rental costs for the next decade.

For the past decade they have averaged closing 15 stores per yer. But until 2009 they countered by opening up to 30 a year. The article does not mention any plans for new openings which left a pallor on the statistics. When asked if the brick & mortar days are done Klipper said that was nonsense. Of those 689 stores only 20 were losing money (3%). Read the articles yourself and see if the prediction doom has any merit.

Is Barnes & Noble Doomed? – Ironic that the Wharton School of Finance published this article the week before the one from The Wall Street Journal above.

Why Do Writers Post Their Books on Amazon Before They are Ready? – Kimberly Hitchens answers a great question.

Mermaids Have Replaced Vampires! – Not sure what to think (“Under the Sea” instead of “Bella’s Lullaby“?).

Blogging for Writers – Elizabeth Spann Craig explores the topic from a fresh perspective.

eleonoreandregforderEleanore Forder, the First Lady of Christian Writers Conferences Has Passed Away – My dear friend Eleanore has reached her heavenly award. Since 1992 I have done over 100 conferences with Reg and Eleanore. She was an incredibly gracious lady. Always there with a gentle spirit and a bright smile. Toiling in the background she helped countless people across the country feel welcome and cared for. She will be sorely missed.

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