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Focus (Part Three)

by Karen Ball

I’ve always enjoyed photography. But it wasn’t until I came to understand the power of focus that I loved taking pictures. Focus helps you tell the story that you see in the picture. Whether your focus is on what’s close to the camera:

Blog Front of Camera Focus

Or what’s in the background:

Blog Background Focus

Or on the minute, microscopic details:

blog minute focus

Each aspect gives us a different story in the same picture.

Our careers in publishing are like that, too. There’s so much involved in what we do—big picture, little picture, microscopic picture–and we need to understand it all. But here’s the thing, we don’t need to make every aspect the primary focus every day! Trying to do that too often leaves us befuddled and confused. For example, how many of your days have started like this:

A Great Hook!

by Tamela Hancock Murray

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I’m at the Florida Christian Writers Conference today, so while I’m away, you can have fun!

When reviewing proposals, I have noticed one particular element can present a challenge. That element is the hook.

What does the hook do?

Just as its name suggests, the hook lures the editor to keep reading. Challenge is, the hook must be succinct. One sentence is ideal. For example:

Changes or Opportunities?

by Tamela Hancock Murray

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What are you doing to counter and grow from the ongoing changes in the marketing of books?

I don’t look at the changes as something to counter, but opportunities to reach an ever-increasing audience with excellent books. I am becoming more savvy about social media, because effective marketing by publishers is becoming more reliant on this new phenomena. I am working more directly with marketing people than in the past.

As you know from reading this blog and keeping up  with industry news, few authors have the luxury today of holing up at home, churning out books, without ever interacting with fans. Today, fans expect to find their favorite authors on the Internet. For example, authors should consider becoming active on Twitter. By active, I mean offer a status update at least once or twice a day.

Taking Your Questions

by Tamela Hancock Murray

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In my ongoing quest to address the needs of our blog readers, I am answering more questions authors have posed in the comments section of past blogs.

What publishers do you generally work with, and with which ones do you have the closest working relationship, or usually contact first? Which ones do you avoid? And why?

What I think you really want to know is, “If I sign with you, where will I land?”  I will break down your question into parts in hopes of offering clear insight.

Publishers we generally work with:

We work with all the top drawer publishers. A quick look at our client list as it appears on our web site is proof positive. You name a Christian publisher and we’ve probably done business with them.

Paid Book Reviews?

by Steve Laube

You may have read or heard of the NY Times article where an author admitted to using a now-defunct service that wrote positive online reviews for a fee. Unfortunately I was not surprised. There have been many attempts to game the system over the years.

One man bought thousands of his books in various locations to launch it onto the NY Times bestseller list (Read a report about it here). And here is a link to a recent article which helps authors strategize how to get on the Amazon.com bestseller list. I remember back when I ran a bookstore a well-known author refused to let our store run an event’s booktable because we did not report our sales to the New York Times.

Having a system to create fake reviews only reduces our confidence in the reviews we read online. In fact there are laws in place now whereby a reviewer must reveal whether or not they got the book for free in exchange for a review. (Here is the Federal Trade Commission guide concerning the “Use of Endorsements and Testimonials in Advertising.“) Booksneeze.com is a great source for bloggers to get books in exchange for honest reviews.

Get Attention with the Right Title

by Tamela Hancock Murray

 When an agent or her assistant tackles the email slush pile, she sees one subject line after another written by authors vying for attention. Some lines describe the book category, while others make a claim about the author himself. But most include the book’s title. I tell authors not to get attached to titles because all too often, they are changed somewhere between the time the editor takes the proposal to Committee and when the book goes to press. However, putting thought into the title at the proposal stage will help orient us to the book and a really catchy title might excite us enough to open your email proposal right away. Who wants to read a boring book?

Consider these fiction titles:

Rodeo Sweetheart by Besty St. Amant

The Guy I’m Not Dating by Trish Perry

Sketchy Behavior by Erynn Mangum

These titles made me smile and want to learn more.

Getting Our Books Into the Hands of Readers

Guest blog by Debby Mayne

Our guest today is Debby Mayne, an accomplished novelist with over 30 books and novellas published since 2000! She has also publshed over 400 short stories and a slew of devotions for women. She has also worked as managing editor of a national health magazine, product information writer for HSN, a creative writing instructor for Long Ridge Writers Group, and a copy editor and proofreader for several book publishers. For many years she has judged the Writers Digest Annual Competition, Short-Short Contest, and Self-Published Book Competition.

You can visit her web site at www.debbymayne.com.

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Before I sold my first novel, I dreamed that once I wrote a book good enough to publish, an editor would call me immediately, tell me how brilliant my book was, offer to buy it, and maybe request a few revisions that’d I’d joyfully do (after I deposited my humongous advance that would cover hiring a publicist and purchasing a big house on the water). Then the publisher would print the book, and the marketing team would make sure it was available for people to purchase. I envisioned full window displays of my book at my favorite stores with people lining up to buy them…and of course I was sitting at a table signing my books as quickly as possible to keep the crowd moving.

I know, but remember this was a dream.

Eventually, an editor did call and say she loved my story, but I needed to address a few issues—and we talked for almost an hour before she sent pages of revisions.

A Few Tips on Social Media

by Tamela Hancock Murray

This may seem like an interruption to my series on writing proposals, but it is not. I plan to address the Marketing section of a proposal in the near future. However, before writers can think about marketing in general, they need to understand social media because an author who has mastered social media will be more attractive to a publisher. They want to partner with savvy authors. Thomas Umstattd addressed some of these in a blog in February called “Seven Ways Agents Measure Social Media.”  So the tips below may be a quick review for many, but it bears repeating since it has become such an important piece of the marketing puzzle.

Google

Find out how you look on Google. Do a Google search on your name on a regular basis to see what appears. You won’t be able to control everything that comes up under your name, but work with your webmaster to be sure your web site appears at the top. This is especially helpful if you had to purchase a domain that’s not entirely obvious such as, “ImaWriterWrites” because your name alone was already taken. A regular search will also help you identify anything slanderous, libelous, or (more likely) just plain inaccurate so you can take action to have those links removed. Searching your name should also reveal if there is another author with a name similar to yours. If you find this is true, I recommend simply mentioning the fact in your proposal to make the agent aware so the two of you can decide whether or not to choose a pen name.

It’s a good idea to set up Google Alerts on your name (instructions here). Google will send you an email anytime a new page on the Internet mentions you or your books.

Who Am I? – About the Author

by Tamela Hancock Murray

The author biography section in a book proposal seems to be one of the least anxiety-provoking sections, yet I often see areas that could be improved. Here are a few ideas on how to make your author bio section the best it can be.

Include a portrait

When I was an intern on Capitol Hill, one of my duties was to open the mail. On one occasion, we received a resume that included a portrait, which was not the common practice at that time. The portrait wasn’t large, and if you looked like this man, you would put your picture on everything, too. But the office manager said, “I would never hire him. He’s an egomaniac.” Now, maybe my office manager was jealous. (And no, I don’t think he’s reading this). But I thought including a picture was a great idea. On proposals, Steve Laube recommends including a portrait in the author bio. And no, no one will think you are an egomaniac. I have put together many proposals under our banner, and I can tell you that including the visual is helpful. We like portraits that are about the size of a postage stamp.

A Bit of Blogs, Just for You!

by Karen Ball

I’ve recently discovered a couple of new blogs that I really like, so I thought I’d share them with you.

The first is by Jeff Goins, at http://goinswriter.com. I like his perspective on writing, not just the craft, but the work of it. And he has a sense of humor, too. That’s always nice.

The second is The Creative Penn, by Joanna Penn. I love the diversity of topics she addresses, and her knowledge of publishing is really broad. Plus an added bonus: she’s got a lovely accent!

Last but not least, here’s a blog on, you guessed it, blogging! Anytime you’re struggling with keeping up with the bloggers, or if you want to feel as though someone is walking the blogging road with you, just hop on over to Successful Blog (http://www.successful-blog.com) with Liz Strauss. She’s got great counsel and ideas that can help not just with blogging, but with your writing as well.

How about you? Any blogs you can’t get through the day without reading? Well, other than the Steve Laube Agency blog, of course! (And those already recommended in the right hand column under “Industry Blogs.”) But share your discoveries so we can all benefit.

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