Archive - Trends RSS Feed

It’s A Brave New World

March 14, 2012 in Agency, Business, Craft, Karen, Publishing, Trends, Writing with 11 Comments

by Karen Ball

I’ve been in publishing for lo, these many years (over 30), so you’d think the work would be pretty much second nature for me. No so! In fact, just this last week I did something completely new!

I edited a book, in four days, using Skype and Dropbox.

The amazing thing about this isn’t that the author and I got the book done so quickly, but that it was SO MUCH FUN! We parked on Skype for hours, so that if I had questions as I edited a chapter, I could just ask him, and if he had questions about the editing, he could just ask me. It was like being in the same room together, but without the expense or stress of travel. And I discovered that doing the edit this way gave me a fresher understanding of what the author wanted to say. It also enabled us to do a bit of arm wrestling when we disagreed on something, but to do so with humor and kindness. When you deal with issues over the phone or in email, you always run the risk of misunderstanding because folks can’t see your expressions or body language, or hear the tone of your voice. With Skype, those risks were gone, so we handled a couple of sensitive issues without frustration or misunderstanding.

And that, my friends, is a miracle!

So how does this affect you? Well, as I was working with this author, I started to think about all the other ways we, as agents and authors, could use this technology:

When you know a conversation is going to take more than a few minutes, use Skype (or whatever video calling option you have). Seeing each other, being able to read expressions and body language, to hear tone of voice, goes a long way to heading off misunderstanding.

Use video calling when you’re communicating with someone you don’t know well. I didn’t know this author at all before I stared working with him. But now I feel as though I’ve had an editing retreat with him, and he’s become a friend.

Writers, use video calling if you need to hash things out with your editor. Face-to-face works so much better than email and phone calls.

Are you collaborating with another writer on a project? Use video calling to brainstorm, discuss, and edit your project.

Writers could also use video conferencing to:

  • Mentor other writers
  • Have a critique group with other writers from across the country (Skype has group conferencing)
  • Brainstorm your books together
  • If you’re stuck on your work and need some help, video call a writer friend and brainstorm together. Or just take a coffee break together. I have a good friend who lives in Illinois. When I lived in Illinois, she and I loved to do coffee runs together to Starbuck’s or Caribou Coffee. I’ve missed that time with her so much, so I proposed doing a coffee run on Skype. It’s working out great!

These are just a few of the ways we can jump into this technological world and use it not just for meetings, but to enrich our relationships and writing.

So hey, why not give it a try? You may find that you enjoy it even more than I do.

News You Can Use – Feb. 21, 2012

February 21, 2012 in Grammar, News You Can Use, Trends, Writing with 4 Comments

My Favorite Article of the Week – Please read it and make your agent happy.

What Publishers Can Learn From the Airlines- Andy Le Peau of IVP renders a very clever take on what publishing could look like if they would only emulate other industry practices.

Amanda Knox Signs a $4 Million Book Deal – Sigh…Think about it for a second. In 2005 a relatively unknown senator from Illinois got $1.9 Million for two non-fiction books, his name was Barak Obama. And right before he took office as president he signed a $500,000 advance deal for a children’s book. Former President Bill Clinton got $8 Million up front for his memoir. And former President George Bush received $7 Million for his Decision Points memoir.

Do You Ignore Issue of Copyright? – This article shows the complexity of copyright when going from one country to the next. For example, Hemingway is public domain in Canada, but not in France. Do you even care?

Men are from Google+, Women are from Pinterest – clever article

Adult vs. YA Dystopian Novels – Interesting look at the phenomenon of dystopian novels in today’s YA market. And if you don’t know what that means, click the link.

25 Subordinating Conjunctions – I was afraid to read the article too. Clever help for flat writing.

 

Modern Speech

February 9, 2012 in Craft, Grammar, Tamela, Trends, Writing with 42 Comments

by Tamela Hancock Murray

 

A couple weeks ago we discussed local flavor in expressions. It got me to thinking that I grew up in an era where no one thought anything of saying, “He should be shot,” or “My father is going to kill me,” for minor infractions. One of my friends noted that if a teenager said that today about her father, someone would call Social Services. After the Columbine tragedy that left so many dead or maimed at the hands of gunmen, I decided not to use any reference to shooting or killing in a cavalier manner. I believe my speech is gentler for the change.

I’m not sure every alteration has been for the better, though. The term “waitstaff” throws me. I can’t help but visualize a shepherd’s crook leaning against a corner wall, waiting for its owner to retrieve it. On the other hand, I don’t mind “flight attendant” as a substitute for “stewardess.” Have you noticed that media calls both male and female stars “actors” rather than “actresses” and “actors.” This change seems unnecessary to me.

We have moved from “men” meaning “mankind.” In a reference to mankind, I never minded being lumped in with the men. I like men. And much of the bliss of singing “Joy to the World” feels stolen when I must sing, “Let all their songs employ,” rather than “Let men their songs employ.” That one syllable changes the meaning of the line from let “everyone” sing to let everyone sing an “infinite body” of songs.

For the most part, I choose my battles wisely. I don’t like being called “you guys” along with the rest of a group of women, (although no one has ever accused me of being a guy when I’m by myself), but I won’t take issue with it. And when someone slips and runs the old version of “Joy to the World,” I might sing that line with a little more vigor. English is a living language. If not, we wouldn’t have, for instance, The Message Bible, or its precurser, The Living Bible. When thinking of language and its meaning, I believe we must keep our dictionaries — and our hearts — open and updated.

 Your turn:

Do you have any pet peeves with newer developments in speech?

Has your speech changed recently?

Do you like the use of inclusive language?

What is your favorite Bible version? Was it controversial when it was first released?

Fresh Formulas

February 2, 2012 in Agency, Branding, Craft, Creativity, Publishing, Romance, Tamela, Trends, Writing with 10 Comments

by Tamela Hancock Murray

Some have a hard time appreciating the talent involved in writing genre fiction. By genre fiction, I mean novels that fall into a defined category such as contemporary romance, historical romance, romantic suspense, or cozy mystery. Many of these novels are published by mass market publishers (like Harlequin) and fit in lines they have formed for the sole purpose of selling the genre.

These are distinguished from Trade fiction where there isn’t necessarily a specific line that has been formed to sell a genre, although there are exceptions to that “rule” like the “Love Finds You” series from Summerside Press. In publisher’s lingo “trade” means a 5 1/2″ by 8 1/2″ trim size and is probably between 80,000 and 100,000 words in length. “Genre” or “category” fiction can mean the 4″ by 6″ trim size (also known as mass market) and between 50,000 words and 70,000 words.

Critics think genre writers churn out story after story with little variation…following a proscribed formula. And while opportunities to be published in genre fiction are more plentiful than trade simply because genre lines publish a greater number of titles (see the statistics incorporated into this blog post), editors are nevertheless highly selective. They must be, because readers are right to be demanding, and genre authors must be dedicated to the craft.

Success

To be successful with a line, stay fresh and new while following the genre’s rules. When thinking of genre fiction, I like to visualize a box that needs to be filled with a story. The rules of the box include a strict word count. If you’re writing for a genre line, be sure to stay with the word count.

Guidelines for plot are concrete. For instance, with romance, the story of the hero and heroine must take precedence over anything else. The romance cannot be overshadowed, for example, by a murder mystery, a setting becoming a character in its own right, or a subplot involving secondary characters. Because of these guidelines, readers can rely on certain types of books to provide them with the stories they expect. In an uncertain world — and the world is always an uncertain place except for God’s enduring love — seeking genre books again and again offers readers comfort along with entertainment.

Twists and Turns

Once the writer learns the rules within the box, then what? Know that editors are looking for fresh ideas within the parameters of the genres they edit. To get an idea of what might work, read books from the line you are targeting. See what themes work. Concentrate on those that capture your imagination.

Interested in history? Consider researching real events that can launch a novel. For contemporary or historical, find a unique obstacle that will confront your characters so the reader has no idea how they can overcome it, and wrap a romance or mystery around it. Then plot and write. The author who stays within the rules of the line, yet comes up with a variation or twist on a beloved theme, is likely to find success and avid readers.

Your turn:

Do you read genre fiction? What are some fresh ideas you have enjoyed seeing in recent books?

Never Burn a Bridge

January 30, 2012 in Agency, Business, Defense of Traditional Publishing, Publishing, Steve, Trends with 15 Comments

by Steve Laube

The sale of Thomas Nelson to HarperCollins and last week’s sale of Heartsong to Harlequin brought to mind a critical piece of advice:

Never Burn a Bridge!

Ours is a small industry and both editors and authors move around with regularity. If you are in a business relationship and let your frustration boil into anger and ignite into rage…and let that rage descend on someone in the publishing company, you may end up burning a bridge. And that person who you vented on might someday become the head of an entire publishing company.

True Story

A salesman got into a verbal altercation with the buyer for a major chain. The salesman stormed out and called his boss asking to be taken off the account so that he would never have to talk to that buyer again. A month later the salesman’s company hired that buyer as the salesman’s new boss. (Yikes!)

A, B, C, D, & E (and beyond)

Scenario based on a true story: An author was so frustrated with her editor she wrote a scathing letter to the publisher (A) dressing down the entire editorial staff. The next year that editor moved to a different publisher (B) and when that author’s proposal was presented at a meeting, the editor relayed to the publishing team (B) the volatility of that writer.

Soon the writer was with a new publisher (C) because she was so mad with her previous publisher. Everything was great…until something set the writer off. She again melted down and with a scorched earth method set every relationship on fire…and watched it burn. A year later the marketing at this publisher (C) moved to a new opportunity at another publisher (D). And shortly thereafter the editor (C) became an editorial director at yet another publisher (E).

You see the pattern? There are technically five publishers that were burned by this author, two by action, three by proxy. Each bridge fell into the river. And guess what, this writer is now mad at her publisher (C) but is having trouble finding a new home.

A Last Example

When working as an editor I had an agent call me on the phone and berated me and our company for about five minutes. Most of the monologue was done by shouting. The agent concluded their rant by demanding to talk to our Vice President. So I called the VP with a warning and transferred the call. I later asked how the call went. My VP said everything was all peaches and cream, so why did I need to issue a warning? It became obvious that this agent just wanted to get past me to talk to “someone important,” i.e. a real decision maker. Suffice it to say I knew something about that agent that stuck with me…especially after I was promoted and became a “real decision maker.”

(Don’t ask who I have been talking about, it is irrelevant. I’ve been in the industry for 30 years and have seen a lot of things happen over a long period of time.)

What Do You Do When Things Go Wrong?

1. Talk to your agent.  Your agent’s inbox or phone line should be a safe place to vent. Do not vent to your critique group, to your writing friends, on Twitter, or Facebook, or your blog. Talk to someone you can trust. You might actually be wrong in your frustration and don’t know that what you are experiencing is supposed to happen that way. Every agent will concur that a big part of our job is helping our clients measure their frustration in a professional manner.

[[I've spoken to authors who did not have an agent and things had gone wrong with their publisher. Things that could have been easily prevented with a good contract or a solid relationship with the company. These authors now want an agent to come in and fix things. Often it is too late. So, at the risk of sounding self-serving, this is one really good reason to have an agent from the beginning.]]

2. Own the anger, but don’t let it control. It is foolish to deny that you are frustrated. But letting emotion control your actions is not a good idea.

3. Write out your thoughts and send it to your agent in an email but only if you can trust the agent not to forward it to anyone. Better yet, call your agent and read it over the phone. You are a writer! Use your gift to express your thoughts. Sometimes that is enough and you will never have to hit the “send” button. What I have done on occasion is ask that the client to write the “Angry Letter” but send it to me and only me. Many times I can edit the tone and the words and put the language in “publisher’s speak” so that everyone’s situation is respected and frustration expressed firmly but without anger.

4. Beware of bitterness or distrust. I read so many blogs from authors, both Christian and in the general market, who love to tell their tales of woe, and then conclude that all publishers and editors are evil.

Remember that people make mistakes. And sometimes businesses make business decisions that affect you negatively. I understand. I’ve been fired from a job with no warning before, I understand. But it can only become worse if you let that pain fester inside like an infection. Your craft will suffer and your calling as a writer will be stunted.

5. Remember Colossians 3:12-13 where Paul wrote: “Put on…compassionate hearts, kindness, humility, meekness, and patience, bearing with one another and, if one has a complaint against another, forgiving each other; as the Lord has forgiven you, so you also must forgive.”

By the way…

I said never burn a bridge. But I didn’t say you can’t light them on fire. There are times where you need to make a stand for what is right or point out an error. It is how you make that information known determines whether or not that bridge can still be used the next morning. But that may be a good post for another day.

Any Regulatory Issues with the Purchase of Thomas Nelson by HarperCollins?

November 2, 2011 in Business, Publishing, Steve, Trends with 6 Comments

by Steve Laube


By most accounts the purchase of Nelson by HarperCollins will put the #1 largest Christian Publishing house under the same ownership as the #2 largest Christian Publishing House (Zondervan). The press release mentions that the sale “is subject to customary regulatory clearance.”

It will be interesting to see if the Department of Justice cares about Christian publishing, or even understands it.  Over in the telecommunications industry they are blocking the merger between ATT and T-Mobile, which are #1 and #4 in wireless service.  With the purchase of Nelson, it is combining #1 and #2.  So it should come under some scruitiny.  But it might not because:

  1. The DOJ might not understand the Christian book business.  If they just consider this as one publisher acquiring another in the general realm of publishing, it doesn’t look like a #1 and #2 combination.  So they would let it through.  I expect that this is how they would view it.  For example, would they try to block two publishers from combining if they were both big non-fiction houses?  I doubt it.  It is hard to make a case that publishing one kind of book versus another is any special skill, even if it is.
  2. Sprint is spending huge legal and lobbying dollars to try to prevent the ATT merger.  That’s because they will essentially be forced to make some strategic move, as they would become a handicapped small #3 in the industry.  There isn’t likely to be a competing publisher spending the legal dollars to try to block a merger, even if it has the same competitive effect.  Not even one of the other Big Six.
  3. The total dollars involved in the merger might not be big enough to draw the attention of the DOJ.  They still have to review it, but it could be perfunctory.

But if/when the purchase goes through, I think that, after a period of reorganization:

  • As mentioned in yesterday’s post there will likely be one less competitor in bidding on new projects. This has the potential to suppress competition for advances.
  • Another possible impact will be a potential reduction in the total number of books published.  We have always been at the mercy of a particular year’s business plan, but when a publisher is publicly held the pressure increases.  So if they decide to cut back on YA fiction, for example, that’s just the way it is.  But don’t forget that until 2006 Thomas Nelson was publicly held (and on the NY Stock Exchange), so that corporate culture has been a part of Nelson’s M.O. for a long time.
  • A third thing you could also see is additional consolidation inside the Christian publishing industry.  As publishers learn that they need scale in order to survive,  this could trigger a strategic scramble for partners. There may be some other publisher purchases to create economy of scale in order to compete.
On Monday I will post a “who owns whom” list of publishers so you can get a bird’s eye view of the industry in its current state.

 

HarperCollins buys Thomas Nelson Publishers

October 31, 2011 in Business, News You Can Use, Publishing, Steve, Trends with 10 Comments

BREAKING NEWS!

Startling industry news. HarperCollins will purchase Thomas Nelson by the end of this calendar year. HarperCollins already owns Zondervan (which they purchased in 1988). The combination will create the largest and most dominant Christian publishing company in the world.

Wow.

Here is the official press release.

Study the Market

October 20, 2011 in Business, Marketing, Tamela, Trends, Writing with 24 Comments

by Tamela Hancock Murray


What is the best way to find out what is successful in the current market?

This is a good question because while as an author, you don’t want to chase the market, you also don’t want to write books that are so far off from the current market that they have no chance of selling. First and foremost, marketing advice from any source assumes that authors submit their best, most polished, highest quality work. Just because vampire novels enjoy popularity now, doesn’t mean publishers will acquire just any novel with a vampire. The novel must sparkle to sell to a publisher and then to readers. I don’t recommend chasing nonfiction trends either, because one or two popular authors can quickly saturate the market on any given topic. Or as Steve Laube says, “If you are asking what’s hot…you are too late.” Although some topics are evergreen, as a rule the market can only absorb so many books on a topic. Writing about a tangent of a popular topic won’t help because then the book is in danger of being too narrow to sell to a large audience. It’s then a niche of a niche.

How to Choose

I recommend choosing a topic, setting, and story that stirs your passion. If you don’t feel passion for your work, readers will know. A friend once told me of an aspiring writer who tried to imitate Anne Rice because he went into a book store and noted the popularity of vampires. He went home and wrote a vampire book and hoped to hit the big time. I’ve yet to see the writer in print. My guess? He wrote only for money so his story was bloodless.

The Time Factor

Unless you’ve been in publishing awhile, you may not realize the amount of time that transpires from an author typing The End on a computer screen to a book appearing in print can be a year or more. (See our previous blog “How Long Does It Take to Be Published”) Multi-book contracts keep authors writing certain types of books several years. Consider that by the time you see a particular genre in the store, it’s possible that the publisher acquired it years ago. That means that as far as acquisitions, the publisher may have moved on to a different interest. Another possibility is that the house now has its author in that genre and is not looking to acquire more.

Striking the Balance

In my view, the best way to strike the balance is to read. A lot. If you are hoping to break into a market with set rules, such as genre romance, learn what those rules are and don’t break them. Yes, a select few authors may be able to bend the rules but a new author must write within the genre confines. Period. Once you have read in your selected genre, you will see joy in the challenge of remaining within the genre’s rules while still being fresh and creative. Trade books might offer a bit more flexibility and certainly length, but you still need to read many of the type of trade books you want to write. When you are buying and reading current books, you are naturally studying the market and seeing firsthand the type of book that is successful in the current market. Then write the type of books you enjoy reading. Don’t imitate a famous author. Stick with your own voice, but polish every word so your book’s awesomeness cannot be denied.

What to Do with Your Awesome Book

Once you feel you’ve struck the right balance of market potential and awesome writing, let your agent be your guide. The best agents talk to editors all the time and keep their level of knowledge high by reading industry news and attending business meetings and events. Your agent is able to direct your work to the editors who will give your work serious consideration. We always appreciate writers who work with us to perfect marketable manuscripts.

Your Turn

What other tips can you offer writers hoping to break into the market? What are you doing to break into the market?

This post is in response to an excellent question posed on last week’s blog.

 

 

 

 

Save Your Inbox!

September 19, 2011 in Business, News You Can Use, Steve, Trends with 11 Comments

by Steve Laube

Like you, I have a love-hate relationship with email.
I love it because it allows for quick and easy communication.
I hate it because the flood in the inbox can be overwhelming.

(I also get irritated with that hyphen, or lack thereof! email or e-mail?)

A “solution” may be at hand! Some pretty smart folks have created “The Email Charter.” Please do yourself a favor, click this link to The Email Charter, read it, and see if some of its suggestion can make a difference.

Then come back here write a comment telling us what you think.

 

Saving the World, One Romance at a Time

September 8, 2011 in Publishing, Tamela, Trends, Writing with 11 Comments

by Tamela Hancock Murray

Often I will receive submissions of novels tying in an element of mystery and suspense with romance. Writers targeting the romantic suspense market will find difficulty in placing this type of story. Why? Because romantic suspense readers have certain expectations that won’t be met with a mere element of mystery and intrigue.

In my experience trying to sell and market romantic suspense, I have found that the readers of this genre want all-out adventure and crime solving along with compelling romance. The suspense is foremost, with the romance being tied in so deeply that the story won’t survive without it.

The romantic leads must be the hero and heroine. Neither can be on the sidelines, witnessing the problem or contributing almost nothing to its solution. They must be intricately involved in solving the crime. This is why readers will often see a detective assigned to protect someone in danger. The detective can be either the male or female protagonist.

I think it is helpful for romantic suspense authors to have ready access to a police officer or detective friend who can help with procedural accuracy. I also recommend that you become a fan of romantic suspense novels by reading fine authors such as Lynette Eason, Irene Hannon, or Dee Henderson.

As for suspense, the genre is serious that the plot must offer true suspense in which the characters are put in life-threatening situations. Sometimes secondary characters may even be wounded or perish. However, the first level of secondary characters, such as the protagonist’s children, may be put in danger but must always survive.

Intrigued enough to try your hand at romantic suspense? If so, the current market is friendly to this genre. If you are talented in writing this type of story and willing to work hard, success may be yours.

 

 

 

 

 

Page 1 of 212»