http://stevelaube.com/harperstudio-is-history/ Helping to Change the World Word by Word Thu, 17 May 2012 03:49:25 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://stevelaube.com/harperstudio-is-history/comment-page-1/#comment-482 Bruce Wed, 19 May 2010 13:41:31 +0000 http://www.stevelaube.com/?p=593#comment-482 I think that if a publisher is going to mess with the acquisitions and royality model, they should also consider changing the marketing model. This model appears to be a move closer to the self-publishing model. The self-publishing model doesn't rely on author selection, book selection or breakout best sellers for success. So, I would assume that the proper model for a situation like this would rely less on those things than the traditional model, but it would also have to focus more on the niche markets the books fall into. I think that if a publisher is going to mess with the acquisitions and royality model, they should also consider changing the marketing model. This model appears to be a move closer to the self-publishing model. The self-publishing model doesn’t rely on author selection, book selection or breakout best sellers for success. So, I would assume that the proper model for a situation like this would rely less on those things than the traditional model, but it would also have to focus more on the niche markets the books fall into.

]]> http://stevelaube.com/harperstudio-is-history/comment-page-1/#comment-300 Timothy Fish Tue, 06 Apr 2010 10:45:57 +0000 http://www.stevelaube.com/?p=593#comment-300 I think that if a publisher is going to mess with the acquisitions and royality model, they should also consider changing the marketing model. This model appears to be a move closer to the self-publishing model. The self-publishing model doesn't rely on author selection, book selection or breakout best sellers for success. So, I would assume that the proper model for a situation like this would rely less on those things than the traditional model, but it would also have to focus more on the niche markets the books fall into. I think that if a publisher is going to mess with the acquisitions and royality model, they should also consider changing the marketing model. This model appears to be a move closer to the self-publishing model. The self-publishing model doesn’t rely on author selection, book selection or breakout best sellers for success. So, I would assume that the proper model for a situation like this would rely less on those things than the traditional model, but it would also have to focus more on the niche markets the books fall into.

]]> http://stevelaube.com/harperstudio-is-history/comment-page-1/#comment-298 Jill Williamson Tue, 06 Apr 2010 04:04:27 +0000 http://www.stevelaube.com/?p=593#comment-298 My guess is that retailers were hesitant to order too many, knowing they wouldn't be able to return them, so sales were likely lower due to that. Had there been a breakout book among the titles, that might have been a different story. Those kinds of books will sell themselves, no matter who published them, as long as people can find them. But perhaps that was another issue. How well were they marketed by Harper Studio? An how about the authors? A hardworking marketing author makes a big difference in sales of a book. My guess is that retailers were hesitant to order too many, knowing they wouldn’t be able to return them, so sales were likely lower due to that. Had there been a breakout book among the titles, that might have been a different story. Those kinds of books will sell themselves, no matter who published them, as long as people can find them. But perhaps that was another issue. How well were they marketed by Harper Studio? An how about the authors? A hardworking marketing author makes a big difference in sales of a book.

]]> http://stevelaube.com/harperstudio-is-history/comment-page-1/#comment-297 Ben Whiting Tue, 06 Apr 2010 00:38:14 +0000 http://www.stevelaube.com/?p=593#comment-297 This seems like a model that has potential to work better if Amazon and eBooks continue to grow because unsold books are less of an issue that way. I don't think we've seen the last of this model. This seems like a model that has potential to work better if Amazon and eBooks continue to grow because unsold books are less of an issue that way. I don’t think we’ve seen the last of this model.

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