by Steve Laube
Can you present your book idea in one sentence?
Can you present that idea in such a way that the reader is compelled to buy your book?
What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.
Books are generally purchased for one of three reasons:
If your book idea can make me want to read it, whether it is for entertainment, information, or inspiration, then you are well on your way to making a sale.
This isn’t just about your title (which was ably covered by Karen Ball in a three part series here, here, and here) it is about your pitch. That 25 words or less soundbite that instantly conveys your message.
Create something that makes me, a cynical curmudgeon, say, “Now that is interesting.” (Which by the way will help sway the cynical curmudgeon in the marketing department at a publishing company.)
Your pitch becomes your editor’s pitch,
which becomes your publisher’s pitch,
which becomes your retailer’s pitch…
which becomes the word-of-mouth pitch.
Did the picture above get your attention? Did it make you smile? Did it make you want a Taco? If so, it was the perfect pitch.
And for more on the topic of the 25 word pitch read Nicola Morgan’s post.