The latest data from the Pew Research Center’s Internet Project released this Fall and confirmed in solid data what we all know to be true…that e-Book readers and tablets are becoming more prevalent in American society.
In a scientific survey conducted five times since May, 2010, the Pew Research Center concluded as of September 2013 that 24% of Americans age 16 and older have a dedicated e-Book reader (Kindle, Nook, Kobo, etc.) and 35% have a tablet computer (like an iPad, etc.). Furthermore, 43% of those 16+ have one or the other, so a number of people have both.
Compared to the last survey taken in November 2012, this one reveals a 26% increase in ownership of e-Book readers and a 40% increase in ownership of tablets in the last ten months.
So who owns these things anyway?