by Tamela Hancock Murray
Recently one of my author friends needed a couple of people to act as influencers. She asked me to give her the names of people who aren’t writers, which I think is a fine idea because readers in other professions will reach new audiences. I asked several people. None of them knew what an influencer is until I explained it. So when you are tasked to find influencers, feel free to direct them to this post.
Is an influencer the same as an endorser?
Not in the formal sense. An endorser is a recognized name, usually a popular author writing in the same topic or genre or a known authority in the field such as a doctor or pastor. That person writes praise for the book that will appear on the front or back cover or inside the book.
An influencer is a person who agrees to read a book with the hope that he or she will spread positive news about it. This person is viewed as a fan or friendly reader and doesn’t need to be a particular expert other than having read the book. Any reader can be an influencer, but librarians, book club members, and people with special interest in the era or topic are great choices.