Tag Archive - Marketing

Top 3 Reasons Authors Don’t Get Asked to the Prom (or Invited to ICRS) – Reason #1

by Karen Ball

not invited

It’s just around the corner. That time of year when publishers, retailers, agents and yes, some authors, descend upon a select conference center (this year in St. Louis in late June) to attend the International Christian Retail Show (ICRS).

ICRS. The trade show formerly known as CBA (Christian Booksellers Association). Where publishers gather with their editorial, sales, & marketing folks in shiny and grandiose booths to regale retailers with their offerings. This trade show has been around for a lot of years. In fact, I attended my first ICRS in 1982! Oh, how I remember standing there, staring at aisle after aisle of impressive booths and sparkling product; seeing famous authors I’d only heard of walking by or signing books; attending nightly extravaganzas that rivaled anything you could find in Nashville, Branson, or Vegas. It was, in a word, amazing!

And so it remained for a lot of years. Which made ICRS a coveted destination for authors. For years, the standard thought has been if a publisher takes you to ICRS, that proves they look on you as a rising (or established) star. A crowd pleaser. THE author whose products the retailers should carry in their stores. And so every year as the time approached for the annual event the excited buzz would begin…

News You Can Use – Dec. 4, 2012

Guideposts sells Ellie Claire Line and Selected Summerside Titles to Worthy Publishing – Worthy Publishing adds a great gift book line along with some Summerside non-fiction to their company. Plus they added a new VP, Jason Rovenstine, who joins them from his similar role at Ellie Claire/Summerside. The Summerside fiction line remains with Guideposts with no editorial changes. Guideposts fiction and non-fiction remains untouched. (If you are curious an out of date web site shows previous products published under the Ellie Claire imprint.)

Three Things You Can Do in a Novel but not Onscreen – Derek Haas helps writers understand the difference.

The Elevator Pitch – READ THIS ARTICLE!!!! – Susan Morris nails it on the head. The best way to talk about your book to and agent or an editor. Excellent.

Archway Publishing: Simon & Schuster Adds a Self-Publishing Division - Victoria Strauss pulls back the curtain. If you weren’t aware “Like the other self-publishing divisions of trade publishers (LifeWay’s Cross Books, Thomas Nelson’s West Bow Press, Harlequin’s Dell’Arte Press [which, unlike other ventures of this sort, produced a furore upon its introduction and had to change its name], Hay House’s Balboa Press, and Writer’s Digest’sAbbott Press), Archway Publishing is outsourced to Author Solutions Inc.“  And Author Solutions was recently purchased by Penguin…which is merging with Random House.
Confused yet?
If you get a contract from a publisher and you don’t have an agent, check out Victoria Strauss’ site and do your research.

The Art of Shameless Self-Promotion - Nathan Hangen makes a great case.

Want to be amazed? Watch this one minute video of a machine scanning a book at the rate of 250 pages per minute. Do the math. If there are an average of 300 words on a printed page and it takes five minutes to set up a new book, you could feasibly scan ten books an hour or 80 per day. A library of 5,000 books could be scanned and digitized  in two months.

News You Can Use – July 10, 2012

Publishing on the Cloud is the Next Big Thing! – Mike Shatzkin writes yet another brilliant analysis of our industry.

Give Your Work Away for Free – Derek Webb makes an argument that “free” will end up making you money. Seth Godin used the same principle in some of his promotions. The difference is that Webb is talking about music. However, the music business and the book business are not equal. Do you agree or disagree?

Do Christian Bookstores Have too Much Power Over Content? – Rachel Held Evans expresses her opinion that they do. The topic is guaranteed to generate visceral reactions against the Christian bookstores. Be careful not to lump all stores into one generality.

The Rumors of the Death of Publishing Have Been Greatly Exaggerated – Vicki Hartley presented a sunnier picture. I happen to agree with her.

16 Tips on How to Survive and Thrive as a Writer – Brian Feinblum provides some sage advice.

The “God Particle” – Joe Carter posts an invaluable explanation of this new scientific discovery. And if it still beyond comprehension watch the seven minute tutorial at the end of his post.

Top 10 Zombie Scenes in the Bible – Bet that headline will make you click through to see what Michael Gilmour came up with!

The Keys to a Great Book Proposal

by Tamela Hancock Murray

“I think book proposals are one of the most difficult things to write, second only to obituaries.”

When I received this email from one of my authors, Sherry Gore, (and yes, I have permission to quote her), I could relate. I’ve never written obituaries, even though writing one’s own is a popular goal-setting exercise. But I have written and read many book proposals so I know they aren’t easy to write. Sometimes they aren’t easy to read. So how can you make your book proposals easy to read? When my assistant and I are scanning proposals, here are the key points we first notice:

1) Format: Is the overall look of the proposal easy on the eye? A poorly-formatted proposal won’t be rejected if we are wowed by the content, but proposals with a pleasing appearance make a great impression.

2) Title: Tell us immediately what we are viewing: Fiction/nonfiction? Series/standalone? Genre? Historical/contemporary?

3) Hook: What is the spirit of your book?  Fried Green Tomatoes meets Star Trek? Or A Systematic Approach to Spiritual Spring Cleaning?

4) Back Cover Blurb: In two or three short paragraphs, make me want to buy your book. Take the time to make this sparkle, because great back cover copy will help sell me on your book, then the editor, then the pub board, then marketing, then your readers.

Writing to Market: Bad Advice?

by Tamela Hancock Murray

Throughout my career I’ve seen various responses to the advice that declares “Write to market!” In other words “write what sells” because that is what is most important for a writer. Is this good advice or bad advice?

It is both.

Here is when it’s bad advice: When you’re made to feel you have to write a certain type of book just to break into the market, any market.

If you think, for instance, that any lame brain can write a romance novel, but hey, romance authors are millionaires, then the romance novel market is not where you need to be. You won’t respect your readers or give them your best.

So if writing to market means you’re slogging away writing a book you loathe in hopes of entertaining riches, then you’ve taken bad advice.

Then when is writing to market a good idea?

News You Can Use – May 8, 2012

Traditional Advertising is Truly Dead – Not sure I agree with the over the top headline, but the article does make some excellent points. A quote from the article:

“The equation used to be: money x media = business.

The new equation is: time x media = business.

In other words, every company is a media company.”

Microsoft has invested in Barnes & Noble’s Nook - But before everyone gets excited, remember that Microsoft also invested in Yahoo in 2009 (in order to enhance the Bing search engine).

Ten Rules for Writing Suspense Fiction – In 1994 John Grisham credited this article for giving him the tools he needed to write The Firm. Save this one and refer to it often!

On Fiction and Literature – a great interview with Russell Moore. A quick quote from the interview:

“…good fiction isn’t a “waste of time” for the same reason good music and good art aren’t wastes of time. They are rooted in an endlessly creative God who has chosen to be imaged by human beings who create. Culture isn’t irrelevant. It’s part of what God commanded us to do in the beginning, and that he declares to be good. When you enjoy truth and beauty, when you are blessed by gifts God has given to a human being, you are enjoying a universe that, though fallen, God delights in as “very good.”

Why Men Should Read More Fiction! – a fascinating article. What do you think? Agree or disagree?

Design the Ultimate Home Page for your Blog – an extensive article with visual examples.

4 Ways to Grow a Twitter Following that Matters – an extensive article with numerous resources. Well done.

The top 10 most read books of the last 50 years (found on the First Things blog). Take heart, the Bible by itself was read more than the other top nine books combined:

 

News You Can Use – May 1, 2012

Amanda Hocking is Happy with her Publisher – An update from the woman whose self-published ebooks garnered a monster traditional deal.

10 Best First Lines in Fiction – Chosen by editors at the Guardian (UK). Do you agree or disagree?

How We Will Read in the Future – An excellent interview with Maria Popova, the curator for the great BrainPickings blog. (The article is about 2,500 words long so take your time to absorb her thoughts.)

The Return of the Novella – “The Atlantic” article things this art form will have a resurgence. I contend it has been around, but not in a sizeable way. Try presenting one to a publisher and then talk about how easy they will eventually sell to the public.

How Do You Know You’ve Made it as a Writer? - Steve Ulfelder attempts to answer the question right after being nominated for an award for his first novel.

Market Your Book Through Google Ads – Ever wondered if this is a good use of your money? And if so, how you would go about it? Vikram Narayan does an excellent job introducing the idea. If it works, let us know!

The Most “Kindled” City in the U.S. - The answer may surprise you. The analysis of the whole article is fascinating.

Four Best Twitter Tools – Agree? Any you want to add?

News You Can Use – Mar. 20, 2012

Why Finish Books – I loved this essay! He had me at the picture of C.S. Lewis…

Why Your Book Isn’t Selling – Suggestions from a book marketing expert.

The Publishing Industry May Not be Falling Apart After All - One author suggests that today’s crisis sound awfully familiar. And underneath all the talk of seismic changes and Amazon, she has a valid point. If you click all the way through to her original article you will find a “Live Journal” site that is hard to read on screen.

Free E-book on How to Attract Customers with Twitter – From Hubspot. Must submit registration info to get the free e-book. They offer a number of these papers on a regular basis.

Is Your Facebook Account Part of Your Estate? – Facebook says that if you die your Facebook account must be closed. So all your writing, pictures, etc. will disappear. And they don’t like it if someone else simply uses your password to keep it online. Goes to the heart of what you “own” and do not “own” on the Internet.

How One Man Started Writing for “Sports Illustrated” – He worked on his craft for six years before submitting something to an editor.

The Making of the Hunger Games Blockbuster – Whether you like the book or not is beside the point. Read the article to find out how this YA phenomenon grew via word of mouth and intentional marketing. Fascinating.

News You Can Use – Mar. 6, 2012

Your Average Facebook Post Only Reaches 12% of Your Friends – Exposing yet another challenge to the world of marketing, either through traditional means or through social media.

New French Law Seizes Digital Rights – “Any book published in France–which would include translated foreign-language books–that went out of print in France–not necessarily elsewhere–before 2001, can be scanned into a database.” And then be made available without compensation.

It Has Come to This in Hollywood – GCB. Fire up the TiVo for that one… Good grief.

From Idea to Store Shelf – I love these kind of stories. Shows the incredible “curation” it takes for a good idea to become great and then what it takes to bring it to market. There are many parallels to the writing and publishing industry here.

Give it Five Minutes, Then React to an Idea – A good reason why appointments at a conference are 15 minutes long.

Free Mac Tools That Make Writing Easier - Agree or disagree? What tools do you use? And if you are on a PC, what do you use?

Anatomy of a Successful Press Release – Try writing one for your own book. Discover that is ain’t easy.

Eight Basic Don’ts for the Beginning Novelist – Steve Moore provides some great stuff. Good reminders for those who think they know this already.

This is a very clever ad for the British newspaper, “The Guardian.”
Click to view “The Three Little Pigs.”

7 Ways Agents Measure Social Media

Guest Blog by Thomas Umstattd

In the old days all you had to do was tell an agent or publisher “I’m on Facebook, Twitter and I have a blog” and they would be impressed with your online presence. Now publishers are getting more sophisticated in measuring your online presence. They are realizing that not all blogs are the same and that the size of your Twitter following does not directly correlate to influence.

This post goes over 7 ways agents and publishers will measure your social platform in 2012. You may also want to check out 7 Things Agents & Publishers Look for in Author Websites (2012 Edition).

1. Number of Facebook Likes

What is it?

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