by Karen Ball
It’s just around the corner. That time of year when publishers, retailers, agents and yes, some authors, descend upon a select conference center (this year in St. Louis in late June) to attend the International Christian Retail Show (ICRS).
ICRS. The trade show formerly known as CBA (Christian Booksellers Association). Where publishers gather with their editorial, sales, & marketing folks in shiny and grandiose booths to regale retailers with their offerings. This trade show has been around for a lot of years. In fact, I attended my first ICRS in 1982! Oh, how I remember standing there, staring at aisle after aisle of impressive booths and sparkling product; seeing famous authors I’d only heard of walking by or signing books; attending nightly extravaganzas that rivaled anything you could find in Nashville, Branson, or Vegas. It was, in a word, amazing!
And so it remained for a lot of years. Which made ICRS a coveted destination for authors. For years, the standard thought has been if a publisher takes you to ICRS, that proves they look on you as a rising (or established) star. A crowd pleaser. THE author whose products the retailers should carry in their stores. And so every year as the time approached for the annual event the excited buzz would begin…