Tag Archive - Proposals

What Is the Agent Doing While I Wait?

May 3, 2012 in Agency, Business, Tamela, Writing with 19 Comments

by Tamela Hancock Murray

You submit a great manuscript to an agent. Then you wait. And wait. And wait.

What could she possibly be doing?

Let’s say your baby jumped most of the hurdles and is near the top of the slush pile. (See the previous post on the Mystery of the Slush Pile) Why can’t the agent make up her mind? Might I offer a few ideas:

1.) Market changes can mean a shift in priorities. An agent may receive an email at five in the afternoon on any given Friday that opens up a new market or closes an old one. The agent may need to reevaluate and reassess her strategy. This does not mean agents chase the market. What it does mean is that, for example, if markets are trending away from a certain type of novel (Remember hen lit?) the agent may realize she’d better focus on the writers she already has rather than risking taking on a new client writing that type of book, no matter how wonderful. Or if a huge market opens up, the agent might focus on that category for awhile, shunting your wonderful retelling of Genesis to the side, if only temporarily.

2.) She may have gotten surprise submissions from clients already on her roster. In my experience, it’s not uncommon for writers to explore new territory or to ramp up their speed in submitting. The agent’s obligation is to the clients already signed rather than clients as yet unsigned. She might hold on to your book while working out career options for the existing client, thereby holding up a firm decision on your work.

3.) Your work is good, but someone else’s may be just as good. The agent may delay while choosing between the two submissions.

4.) Your work is perfect for the market, but the agent is unsure if the writing sparkles enough. He might put your work aside to re-evaluate while deciding if he should proceed.

5.) The agent sees how to improve your manuscript and could market it with a few tweaks, but is unsure whether to lead you on, so to speak. Once an agent dispenses advice on how to change the manuscript, she feels a sense of obligation and partnership with you. A wise agent will think before engaging an author to this level unless she’s THIS close to offering representation.

6.) The agent may be traveling out of town to visit publishing houses so she can meet with editors as well as sales and marketing teams.

7.) The agent may be attending conferences, during which time he will learn more about the markets and other authors — and where he may also meet you in person. He may wait until after the conference to report back to you.

8.) Contracts often come in waves. The agent may be tied up in negotiations, delaying a response.

9.) The agent may be so busy with current clients, regardless of how and why, meaning responding to slush pile submissions is #56 on the To Do list.

These are just a few reasons why it may take an agent awhile to get back to you. We agents wish we could give everyone a five-day turnaround period, but my office isn’t able to respond with lightning speed unless the submission is so far out of the park we’re not able to consider it, or such a sparkling, must-have property that my assistant tells me I must pick up the phone that day to talk to the author. For everyone else, no news really is good news, or at least near-miss news.

Don’t lose heart, though. I have found many authors through the standard slush pile, and I want your submissions. Without your work, I have nothing to send editors. So thank you for submitting, and thank you for your patience.

Your turn:

1.) How many agents do you submit to at any given time?

2.) Do you think it’s worth waiting for your dream agent, or do you think writers are wiser to go with the first reputable agent who acts quickly?

The Mystery of the Slush Pile

April 19, 2012 in Agency, Book Proposals, Tamela, Writing with 42 Comments

by Tamela Hancock Murray

When you submit a manuscript or query to an agent, you may wonder what happens to it, and what our thought processes are regarding the properties we offer to represent versus those we must respectfully decline. Every agent is different, but you may find learning about my process helpful.

I have a very smart assistant. When she reviews my slush pile submissions, she goes through a winnowing process.

The first submissions she rejects are those that are obviously not a fit for me. These include:

1.) Stream of consciousness submissions. If she can’t figure out what you are talking about, she sends it back. By this we don’t mean that we don’t understand systematic theology. It means that the query letter is incoherent.

2.) Error-ridden letters. Even the best of us can type “here” when we meant to type “hear” but more than one error in a final letter is a red flag that either the author is not well-versed in basic grammar or will turn in careless, sloppy work.

3.) We rarely acknowledge queries sent as an email blast in the cc line to the entire industry. It is a form of spam. Target a select few and then personalize your proposal to each.

4.) Books that aren’t in categories we represent.

Submissions that bypass these four problems, among others, and otherwise show promise are passed on to a reader. The reader looks for factors such as:

1.) Excellent writing.

2.) For fiction, coherent plot.

3.) For nonfiction, whether the intended audience is likely to connect with the topic.

4.) Overall message of book, whether fiction or nonfiction.

Our reviewer’s opinion carries weight. If the manuscript doesn’t pass muster, the reviewer reports as to why it doesn’t. Based on the evaluation, unless my assistant has an extremely good reason to disagree, a rejection is sent. But if it survives that initial read, then the submission is sent to me for final evaluation. At that time, I must consider many factors as I make my final decision. The factors differ, depending on the author’s publishing history, type of manuscript in question, and my belief in its marketability. The main point to remember is that rejections from my office are never a reflection of a writer as a person, and I think most agents would make the same statement. I wrote books and articles for many years, so I know what receiving a rejection letter feels like. Since so much of yourself is put into your work, rejection does feel personal. One of the most difficult parts of my job is sending a rejection notice to an author I know and like. But if I waste her time, mine, and the editor’s, then attempts to market out of a sense of friendship won’t help any of us.

On the flip side, when I do offer representation, you can be confident that in my representation, you will have the full support of The Steve Laube Agency.

Your Turn:

What is the longest you’ve had to wait for an agent to reject or accept your work?

Did you earn an offer of representation for your first manuscript, or did you write several books before finding success?

The Wild Pitch

March 26, 2012 in Book Proposals, Publishing, Steve with 15 Comments

by Steve Laube

In honor of the upcoming baseball season I thought it would be fun to explore the art of pitching.

A couple years ago I was watching a Major League baseball game and the pitcher unleashed a horrific throw that sailed about eight feet behind the batter. It floated to the backstop without a bounce and everyone in the stadium wonder what had just happened. It looked like the pitcher lost his grip and could not stop his delivery. In baseball terms this is classified as a wild pitch.

Unfortunately many writers unleash a pitch on an agent or an editor before it is ready to deliver. Let me list a few actual letters I have received.

“Save for the Bible, the book you’re holding in your other hand is the most important work you’ll ever read! Let me know what you think.”

“I sincerely doubt you will engage in any business with me, just because that’s how sick and sordid the industry has become…I mean, I produced the piece of work, you didn’t. Now, I challenge you to do your job.”

Subject line of the email said: “DON’T READ THIS.” (So I didn’t.)

“I came across your listing on the internet. You would not have been my first choice…”

“All my literary efforts…are stirring works caught in the vortex of disintegrating modernity. Each work is a mixed genre, essentially fiction-fantasy-history, with an environmental twist, and many young folks.”

“This novel is…an enjoyable romp with outrageous characters and themes that just about anyone can identify with; including sinister ‘friends,’ insane parents, existential nausea, jealousy, and sexual frustration.”

A good pitch, on the other hand, is delivered with focus and precision. Think about it for a minute. A baseball pitcher starts by learning how to grip the ball. Then comes the best way to actually throw the ball. Some adjust their arm angle to achieve the best way to maintain the right speed for that particular pitch. Don Sutton, a great pitcher in his day, was not known for his overpowering arm but he learned that the genius of his delivery came from his legs and core body strength. Each pitcher finds his own comfort zone and type of pitch that works for them. Some are all about speed (Randy Johnson, Steve Carlton, Sandy Koufax), others are all about curveballs or change ups. And some are about placement in, or out, of the strike zone. Or like Mariano Rivera of the Yankees who has a wicked split fastball.

Much like a major league pitcher you must work on your delivery. Find the best way to pitch your idea in such a way that it is easy to catch. Focus. Precision. Intent. And a pitch that is really strong.

Let’s carry the concept one step further. Each pitcher is different, just like each writer is different. For every Nolan Ryan, strikeout artist, there is a Wilbur Wood, whose knuckleball pitch was almost impossible to hit squarely. But each pitcher uses the same fundamentals of grip, arm speed, leg strength, and follow through.

Play ball!

Why Do I Have to Jump Through Your Hoops?

February 23, 2012 in Agency, Book Proposals, Business, Tamela, Writing with 40 Comments

by Tamela Hancock Murray

Recently, my assistant had a conversation with an author who did not send a complete proposal. The author was referred to our guidelines and gently reminded that we needed more material in order to make an evaluation. But instead of saying “thank you” for the guidance, the author declared they did not have to jump through any hoops, and took the opportunity to aggressively express their complaints about our review process.

What made this all the more frustrating to us is that it happens more often than you’d think.

Why All The Work?

Have you ever worked in an office where you could swear one of your coworkers could find something — anything — wrong with your work so they could get it off their desk and back onto you? Well, that’s not what we are doing when we ask for a proposal. We are not giving you busywork so we can get back to our soap operas and coffee.

By asking for a proposal, we have a way to evaluate you as an author and what we might expect in the way of your career. In turn, we are helping the editor evaluate your work and giving that editor a document they can take to Committee that will answer the Committee’s questions. That proposal needs to be a thorough document, especially in this tough market. The advantage you have with an agent is that we will help you get the proposal in the best shape we can before the editor sees it. We help your proposal stand out among the many others the editor will review. But you have to help us by doing your share. And most authors do. Trust me, I know how hard successful authors work. Everyone down the line appreciates cooperative, hardworking authors.

What If I Don’t Know How to Create One?

Writing a proposal can be scary if you’ve never had to write one. There are so many parts to a great proposal and many can fee inadequate. For instance, some new authors don’t feel they can garner meaningful endorsements because they don’t know anyone “famous.” That’s okay. I have helped many authors with various sections of a proposal. There are ways to pitch a book that can avoid certain areas of inadequacy. Another scary section can be the past sales history of your books. You may be a new author with no sales figures or a mid-list author with modest sales figures. We often have published authors try to skip that section. Unfortunately you cna’t avoid it. Every publisher will ask for that information. But we know that each author has a different past experience in the industry and modest sales can occur for any number of reasons. Fortunately most publishing houses will take this into account when evaluating a new project.

Best Advice I Can Give

The best advice I can give is that if you’re feeling unqualified to write a proposal, don’t let it paralyze you into not submitting. And definitely don’t vent to an agent or editor (or to their assistant). Do the work and give it your best shot. Send the most polished and complete proposal you can along with your fantastic book. An agent will respect the fact you took the time to research the agency’s site and provided all the information you could, to the best of your ability.

We can heartily recommend a couple resources if you cannot attend a writers conference. Michael Hyatt, former CEO of Thomas Nelson Publishers, has an excellent e-book resource called Writing a Winning Book Proposal. Or buy Terry Whalin’s Book Proposals That Sell.

I wish you great success! And I look forward to getting your complete book proposal.

Charmed, I’m Sure

February 16, 2012 in Book Proposals, Business, Tamela, Writing with 28 Comments

by Tamela Hancock Murray

Dear Editor:

You really should meet this author! He knows all the best places to dine. I couldn’t believe the fabulous meal we were served at a hole-in-the-wall place I’d never heard of until I made his acquaintance. He has also been quite generous and charming to my family. My husband and my kids have nothing but great things to say about this wonderful author!

In our meetings both in person and on the telephone, he has convinced me that his book will sell millions! And because of his extroverted manner and considerable verve, I believe it really doesn’t matter if his book is any good or not. His platform isn’t anything great yet, but it will be — as soon as he gets paid your hefty advance so he can travel the country, taking meetings. In fact, he wants to meet with you at your early convenience. Can you fly out to meet him in Charlotte on Tuesday morning? 

Cheers,

Tamela

Of course I would never send this letter like it to any editor, but on more than one occasion, I have found that this is how authors seem to think marketing to editors works. When any author insists on pitching to me over the phone or meeting me in person other than at a writers conference, I have found too often that these authors want to use their force of personality to sell their book. After all, it’s hard to turn someone down in person. Now the author’s personality is crucial if he or she already has a large speaking ministry, especially for non-fiction. But I’m not talking about a household name here, I’m referring to much greener authors.

The fact is that authors communicate one way: through words on the page. While e-readers like the Kindle and the Nook have changed the landscape as to how we consume the printed word, the fact remains that writers are still communicating this way, not in person over lunch. No editor cares how often I’ve had a meal with an author, if the author is my best friend, or even if the author is barely speaking to me. The editor cares about the author’s book. Is the author able to convey timeless truths in nonfiction or a compelling story in a novel? The words are what readers will see and how they will judge an author. An amazing personality and speaking ability is a bonus (sometimes termed as “media-ready”) but it only goes so far.

Bottom line: If you feel compelled to pitch your book in person or on the telephone and that is the only way you feel you can get your point across, I recommend that you take a long, hard look at your manuscript. Learn to convey your excitement in your written words. When you do, you will be well on your way to becoming published.

The Editorial Process

February 6, 2012 in Craft, Grammar, Publishing, Steve, Writing with 25 Comments

by Steve Laube

It is important to understand the process through which a book takes under the umbrella called “The Edit.” I meet many first timers who think it is just a one-time pass over their words and that is all that will ever happen. And many who self-publish think that hiring a high school English teacher to check for grammar is enough of an edit.

There are four major stages to the Editorial Process. Unfortunately they are called by various names depending on which publisher you are working with, which can create confusion. I will try to list the various terms but keep them under the four categories.

Rewrites / Revisions/Substantive Edit

These can happen multiple times. You could get input from your agent or an editor who suggests you rewrite or revise those sample chapters of the full manuscript. Last year I suggested that one of my non-fiction clients cut the book in half and change its focus. We sold this first time author. But the writer had to do a lot of work to get it ready for the proposal stage.

There are some publishers that will do this stage after a book has already been contracted because they saw the potential in the proposal. And note that this stage isn’t always necessary. It all depends on the quality of that final draft you turned in to your publisher. Few get it perfect the first time.

Line Edit / Substantive Edit/Content Edit

Already you can see a descriptive term repeated. This stage is where the editor, usually a senior editor, or an editor is hired by the publisher to look at the book closely. This stage can morph into a rewrite (see above) if there are substantive changes. In some ways it is like a mechanic pulling apart an engine and inspecting the parts, and then putting it all back together again.

Sometimes this stage is very light sometimes it can feel heavy handed. Neither is wrong. Trust the editor to have the desire to make your book better.

Remember that this stage can be a form of negotiation. Ultimately it is your name on the finished book. An editor should not dictate but should facilitate. It is ultimately a partnership. And if you find that perfect partner…do what you can to work with them over and over. But also do not blind yourself into thinking that you are always right.

Copyedit

This can be done in-house or with a freelancer. One friend of mine calls this stage “The Grammar Police.” The copyeditor’s job is to check grammar, punctuation, spelling, and consistency. If your book has unusual spellings (like characters with Czechoslovakian names) consider creating a separate document called a style sheet which should be submitted with your manuscript so the copyeditor will know you meant to spell a word that way. Consistency is the key.

This edit takes a special skill. The editor is technically not reading for content. They are looking at each word for accuracy in communication.

It can be a stage fraught with humor. Like the time a copy editor changed the phrase “woulda, coulda, shoulda” to “would have, could have, should have” because the first was grammatically incorrect.

Unfortunately this stage can also be fraught with danger if the copyeditor suddenly takes the role of substantive editor, after that stage has already passed. I’ve heard stories of character names being changed, entire scenes rewritten, etc. If you have trouble at this stage, appeal to your senior (or acquisitions) editor and see if the changes had been approved before being sent to you.

Again, remember that this can be a place for negotiation. But if you are breaking the rules of grammar or spelling be prepared to defend yourself. But please, “Never Burn a Bridge.”

Proofreading

If the line editor is looking at the paragraph for content, and the copy editor is looking at every word for accuracy, the proofreader is looking at every letter and punctuation mark for perfection.

Again, this takes a special skill. I once sat on a plane next to an amazing freelance proofreader. I proudly showed her an article I was writing. She found ten mistakes per page. Every one of them was my fault for being sloppy. I ate humble pie with my bag of peanuts.

This proofreader is the last protection you have before the book is tossed into the market.

Error Free Publishing!

With all these eyes on your book you are guaranteed to have a product with no typos or errors of any kind….oops…that isn’t true.

Despite every effort and a lot of smart people working on your book, an error is bound to slip through. I remember one book where we had the author, three of his students, myself, a copy editor, and two proofreaders go through a book. Eight people. The book was published and the author’s critics found a dozen errors within the first week. Sigh.

Do your publishers a favor. If you find an error? Make a note of it (page number, line number, and error) and write a quick note to the editorial department of that publisher respectfully pointing it out. A file is usually kept of every book and when it is time to reprint the book they can go in and correct the error. And in the ebook world the digital file can be corrected fairly easy.

Your Turn

Does this explanation match your experience with a Traditional Publisher?

Does your editor use “track changes” on screen or a red pen on hardcopy (like shown in today’s picture above)?

Fresh Formulas

February 2, 2012 in Agency, Branding, Craft, Creativity, Publishing, Romance, Tamela, Trends, Writing with 10 Comments

by Tamela Hancock Murray

Some have a hard time appreciating the talent involved in writing genre fiction. By genre fiction, I mean novels that fall into a defined category such as contemporary romance, historical romance, romantic suspense, or cozy mystery. Many of these novels are published by mass market publishers (like Harlequin) and fit in lines they have formed for the sole purpose of selling the genre.

These are distinguished from Trade fiction where there isn’t necessarily a specific line that has been formed to sell a genre, although there are exceptions to that “rule” like the “Love Finds You” series from Summerside Press. In publisher’s lingo “trade” means a 5 1/2″ by 8 1/2″ trim size and is probably between 80,000 and 100,000 words in length. “Genre” or “category” fiction can mean the 4″ by 6″ trim size (also known as mass market) and between 50,000 words and 70,000 words.

Critics think genre writers churn out story after story with little variation…following a proscribed formula. And while opportunities to be published in genre fiction are more plentiful than trade simply because genre lines publish a greater number of titles (see the statistics incorporated into this blog post), editors are nevertheless highly selective. They must be, because readers are right to be demanding, and genre authors must be dedicated to the craft.

Success

To be successful with a line, stay fresh and new while following the genre’s rules. When thinking of genre fiction, I like to visualize a box that needs to be filled with a story. The rules of the box include a strict word count. If you’re writing for a genre line, be sure to stay with the word count.

Guidelines for plot are concrete. For instance, with romance, the story of the hero and heroine must take precedence over anything else. The romance cannot be overshadowed, for example, by a murder mystery, a setting becoming a character in its own right, or a subplot involving secondary characters. Because of these guidelines, readers can rely on certain types of books to provide them with the stories they expect. In an uncertain world — and the world is always an uncertain place except for God’s enduring love — seeking genre books again and again offers readers comfort along with entertainment.

Twists and Turns

Once the writer learns the rules within the box, then what? Know that editors are looking for fresh ideas within the parameters of the genres they edit. To get an idea of what might work, read books from the line you are targeting. See what themes work. Concentrate on those that capture your imagination.

Interested in history? Consider researching real events that can launch a novel. For contemporary or historical, find a unique obstacle that will confront your characters so the reader has no idea how they can overcome it, and wrap a romance or mystery around it. Then plot and write. The author who stays within the rules of the line, yet comes up with a variation or twist on a beloved theme, is likely to find success and avid readers.

Your turn:

Do you read genre fiction? What are some fresh ideas you have enjoyed seeing in recent books?

Let Creativity Flow (Part Four)

February 1, 2012 in Creativity, Karen with 7 Comments

by Karen Ball

Great discussions on creativity, everyone. Just reading your comments is sparking my creativity! So here are the last of my thoughts on what you can do when that well of ideas seems to have run dry:

Take a Time Out. Remember how that works? Time outs? When you were a kid and got a little out of control, Mom sent you to the Time Out chair to cool off. Well, this is a similar principle. Too often we try too hard, which only makes creativity that much harder to find. So take a time-out. Give yourself time to play, to move, to get out of the house, away from your everyday life. Get out in nature. The woods, the ocean, a local park. Go to the library. Go to a museum and let the beauty of other people’s creativity wash over you. Go to the gun range and, as my hubby calls it, “plink.” Take a break from being an adult. Getting away from “it all,” at least once in a while, is restorative.

Spend time with creative people. You know who they are. You know the people in your life who seem to overflow with energy and ideas, with thoughts that spark your mind and spirit. Ask to spend a day with them, and watch their faces. Ask them how they stay focused. What they do to refill and rejuvenate. Let those who have gone before you help you on your journey.

Take a 15-minute vacation. Can’t get away for a whole or even half day? No worries. Take 15 minutes. Close the door. Sit in a comfortable chair. Close your eyes. And let your imagination take you wherever you want to go. Or go online and visit the place you long to be. Find pictures, videos, and more. Let yourself be transported.

Laugh! I’ve seen the restorative power of laughter over and over again, how it brings healing and even health. Watch cartoons, funny movies, or whatever tickles your funnybone. I have a whole shelf of videos and DVDs I watch to laugh. Doris Day movies. Red Skelton and Victor Borge comedy routines. The Dick Van Dyke show. And on and on. One of my all-time favs is a video of NFL snippets, set to ballet music. Hysterical! Laughter is a powerful force, friends. Give it full rein as often as you can. You’ll be amazed how that can rejuvenate you heart, mind, and soul.

Never forget, creativity is a precious gift. One a loving Father has given to bless you and those around you. Cherish it. Express it. Let it bless your world. And in those moments when you feel it’s run out, take a deep breath and relax. It’s still there. I promise. And if none of the ideas we’ve shared helps spark it to life, watch for next week’s blog, for a list of “When All Else Fails, Try These!”

The Bestseller Code

January 23, 2012 in Craft, Publishing, Steve, Writing with 51 Comments

by Steve Laube

Take the Bestseller Code test. I dare you.  [[UPDATE: As of today April 24, 2012 the bestseller code web site is down.]]

The web site www.thebestsellercode.com is fascinating. Through some mysterious algorithm it evaluates about 500 words of your novel and grades it on a scale of one to twenty (1 to 20).

Does it work? I gave it a try with a recent proposal from a bestselling client. I took the first page and a half and plugged it into the test. It scored 20.0. A Perfect Score!

Then I took the first page and a half from a recent unsolicited novel and plugged it into the test. It only scored 4.6…out of 20. I had to agree, that sample was awful.

Now is your chance for fun. Go to the site and get your score. Then come back here and tell us in the comments, if you are brave.

Disclaimer: Do I need to write one? But in case you aren’t sure, we do not use this for our in-house evaluation purposes. A computer cannot tell if yours is a good story or not. It can only compare word choices and number of syllables. It has no sense of style or storytelling ability. This is simply a fun way to look at the structure and craft of your writing.

But I will say the comparison of a bestselling author to an unschooled first-timer (20.0 vs. 4.6) was rather astounding.

Would You Buy Your Own Book?

November 14, 2011 in Book Proposals, Business, Marketing, Publishing, Steve, Writing with 32 Comments

by Steve Laube

When I ask a room of writers if they would buy their own book if they saw it on the shelf at a major bookstore I am met with a variety of reactions. Laughter. Pensiveness. Surprise. And even a few scowls. How would you answer that question?

But the question is meant to ask if your book idea is unique. Whether it will stand out among the noise of the competition.

It is not a question of whether your book is important or valuable or even well written. It is ultimately a question of commercial viability.

You may heard it said that piracy is a problem for writers (and it can be). But I would agree with those who say that obscurity is an even greater problem. If no one knows about your book no one will steal it…and no one will buy it either!

This is why that competitive analysis portion of your proposal is so important. Help the agent help the publisher to create space on the physical store shelf but also on the virtual Internet store shelf. Help them position your book so that it rises from obscurity into viability.

This can be as “simple” as a dynamite title. Or it could be a strong platform that stand out in the crowd. Or the skill in the writing is so amazing that the book creates evangelists who will tell the world to read it.

So. Would you buy your own book if it was on the shelf next to an über-famous author on the same topic or in the same genre?

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