Tag Archive - Trends

The Secret to Tracking Trends

by Karen Ball

Mans hand trying to catch the upward chart.

At every single writers’ conference I attend, and this year I attended a lot of them, I hear the same question, either when on a panel or in one-on-one meetings: “What are the trends you see in the market?” My answer is always the same:

“I have no idea.”

Helpful, huh? But in reality, tracking trends is something that most often is done in hindsight. Unless you’re a marketing pro, watching a gazillion sources every day, measuring those sources with formulas that put NASA scientists to shame, tracking current trends with any kind of accuracy is extremely difficult.

And yet…

There are those serendipities that take place—unexpected moments that give us a glimpse into people’s hearts and struggles. Such a serendipity happened this week for one of my clients, Susan Basham. She posted an article on Prodigal.com about something that happened to her at Starbuck’s. And about her initial—then her God-infused—response. (I’ll post the link at the end of this blog so you can read all about it.) She thought it was a nice article, as did I. A nice learning moment for her and those she shared it with. But the response was, in a word, astounding.

Book Industry Trends

by Steve Laube

Publishing is partly an exercise in guessing what might be the next surprise bestseller. Some of it is an educated guess based on certain trends we see in the industry and in society at large. Any exercise in naming these trends bears the risk of expressing the obvious or being out of date the moment they are stated. So bear with me as I tinker with some of the things that are either influencing trends or are trends within themselves.

The Blockbuster Mentality

If it was your money you would likely “bet” on those book ideas that you know are going to sell a ton of copies. And only those who already have a track record are assured of a ready-made buying audience. In addition, for the non-fiction writer in particular, there is a demand for the author of have a visible or quantifiable platform from which they can launch their book ideas. Much ink has been spilled on defining platform and how to build one, and for good reason.

7 Ways Agents Measure Social Media

Guest Blog by Thomas Umstattd

In the old days all you had to do was tell an agent or publisher “I’m on Facebook, Twitter and I have a blog” and they would be impressed with your online presence. Now publishers are getting more sophisticated in measuring your online presence. They are realizing that not all blogs are the same and that the size of your Twitter following does not directly correlate to influence.

This post goes over 7 ways agents and publishers will measure your social platform in 2012. You may also want to check out 7 Things Agents & Publishers Look for in Author Websites (2012 Edition).

1. Number of Facebook Likes

What is it?

News You Can Use – Feb. 7, 2012

Author Says McGraw-Hill Cheats on Royalties - Details of a pending lawsuit.

What is Pinterest? -  The latest craze in Social Media Networks. AuthorMedia shows you the simple steps to sign up and tips on how to use it in the next article below.

Three Ways an Author Can Use Pinterest – Last week an editor told me how she was following a couple of her authors on Pinterest and how much she liked it.

5 Ways to Break Out of the Social Media Doldrums - Well said by Aubre Andrus.

10 Ways to Ensure No One Will Read Your Blog Post – Ali Luke give great insight

How Hard Can it Be to Write a Kids Book? – Sally Lloyd-Jones helps dispel a common myth.

A very cool six minute video envisioning a future technology. Imagine computing being done on glass walls, desks, and even National Parks. From Corning. By the way, Corning makes the “Gorilla Glass” that you find on the iPad2.

Clarification on Sale of Heartsong to Harlequin

New information has surfaced regarding the sale of Heartsong to Harlequin.

In my post on Friday I made the assumption that the sale included all the backlist and the currently contracted titles. This was reflected in point #5 in the post.

That is not the case. Harlequin did not buy the backlist or the currently contracted titles. Those will remain the property of Barbour Publishing. Thus future repackaging opportunities remain for those titles. That also includes the Heartsong e-books that Barbour is releasing under the “Truly Yours” banner (also mentioned in #5 in that previous post).

Harlequin bought the brand name and the club mailing list, not the books themselves.

Never Burn a Bridge

The sale of Thomas Nelson to HarperCollins and last week’s sale of Heartsong to Harlequin brought to mind a critical piece of advice:

Never Burn a Bridge!

Ours is a small industry and both editors and authors move around with regularity. If you are in a business relationship and let your frustration boil into anger and ignite into rage…and let that go at someone in the publishing company, you may end up burning the bridge. And that person who you vented on might someday become the head of an entire publishing company.

News You Can Use – Jan. 24, 2012

The Secrets Behind the Bestseller List – Ever wonder how those lists are compiled? The Sacramento Bee takes a stab at uncovering the secret.

3 Important Questions about Digital that No One is Asking – Nick Atkinson adds to the ongoing discussion in a sharp manner.

Do Book Bloggers Still Matter? – Beth Kephart asks whether this form of marketing has any influence any more.

10 Bits of Advice to Stop Giving Writers – Nick Mamatas presents a contrarian view of the kinds of things we are teaching at writers conferences and in our blogs. Agree or disagree?

Is Profanity Okay to Use as Part of Your Writing? – Relevant Magazine has this provocative take on profanity in music lyrics. My mom would have washed his mouth out with soap.

The New Logo of a Combined Zondervan and Thomas Nelson – Just Kidding! Robert Treskillard engages in some fun speculation and adds in his own graphic design talents.

Amazon is Gunning to Put Traditional Publishers Out of Business – An anonymous publisher spills his opinions to Sarah Lacy at PandoDaily.

Watch this quick video about the things that have all but disappeared because of technology:

News You Can Use – Jan. 3, 2012

Publishing Predictions for 2012 – Various industry insider look into the Crystal Ball. Including Randy Ingermanson, Julie Gwinn, Steve Laube, Jeff Gerke, Chip MacGregor, Mary DeMuth, and Thomas Umstattd. Save this link and see who was right 366 days from today.

Update the Copyright on Your Web Site – A good reminder!

Christian Publishers Anticipate Global Growth in 2012 – Don’t forget that books sell around the world! Click through to read more.

Lack of Snow Get You Down? – Click through to make your own Star Wars snowflakes

What is the Magic Price for E-Books? – Insightful article on the history of e-book prices and a bit of the economics that influence pricing.

Lagging Movie Sales a Lesson for E-Books? – Fascinating parallel from some observations by Roger Ebert.

QR Codes are soooo last year…. – Richard Curtis predicts 2012 will be the year of the “Snap Tag.” How many of you were just starting to notice QR Codes? And they are already passe?

Why You Still Don’t Have an Agent – Jeff Rivera on the query letter. Then note his web site: HowToWriteaQueryLetter.com.

Christian Romance — Fact or Fiction?

In response to a recent blog post, “A Matter of Taste,”  a reader asked what I would say if someone claimed there is no such thing as Christian romance.

In fact, I have been confronted with this question before. At a Christian writers’ conference a few years ago, a woman told me in a snide manner that romance is a “fantasy” and walked away before I could respond. I felt especially sad that the woman was no doubt a fellow Christian, but it sounded like it had come from a jaded secularist. I believe this woman’s attitude reflects her own experience rather than the state of Christian publishing. True, not all real life endings are happy, and Christian romance novels traditionally end with the premise that the couple will enjoy a bright future. That is the hope and promise these books offer. Indeed, isn’t that the hope and promise of weddings in real life?

The Lord never promised Christians perfect unions. My heart aches for anyone in a miserable marriage. Hurt people hurt people, so no amount of convincing will change some minds about romance. But God is bigger than any situation, and He heals willing hearts.

Perspective on the Sale of Thomas Nelson Publishers

In light of yesterday’s announcement of the sale of Thomas Nelson Publishers to HarperCollins I thought I would write a few thoughts.

Without question this is the biggest news story in the Christian publishing industry this year, if not the last few years. Most of us have been caught flat-footed. Partly because Thomas Nelson is such a large company. And partly because they were just purchased by an investment group last year. The other surprise is the buyer. HarperCollins has owned Zondervan since 1988 which is a direct competitor to Nelson. They publish some of the same authors. (And by the way, HarperCollins is owned by NewsCorp…whose owner is Rupert Murdoch.)

Back in 2002 when I was still with Bethany House Publishers we were sold to Baker Books. So I’ve seen some of the inside of a publishing sale. There will be some obvious echoes to our experience, but Zondervan and Nelson are very different from Bethany House and Baker.

Ten Random Thoughts

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