by Karen Ball
At every single writers’ conference I attend, and this year I attended a lot of them, I hear the same question, either when on a panel or in one-on-one meetings: “What are the trends you see in the market?” My answer is always the same:
“I have no idea.”
Helpful, huh? But in reality, tracking trends is something that most often is done in hindsight. Unless you’re a marketing pro, watching a gazillion sources every day, measuring those sources with formulas that put NASA scientists to shame, tracking current trends with any kind of accuracy is extremely difficult.
There are those serendipities that take place—unexpected moments that give us a glimpse into people’s hearts and struggles. Such a serendipity happened this week for one of my clients, Susan Basham. She posted an article on Prodigal.com about something that happened to her at Starbuck’s. And about her initial—then her God-infused—response. (I’ll post the link at the end of this blog so you can read all about it.) She thought it was a nice article, as did I. A nice learning moment for her and those she shared it with. But the response was, in a word, astounding.