Tag Archive - Trends

Clarification on Sale of Heartsong to Harlequin

by Steve Laube

New information has surfaced regarding the sale of Heartsong to Harlequin.

In my post on Friday I made the assumption that the sale included all the backlist and the currently contracted titles. This was reflected in point #5 in the post.

That is not the case. Harlequin did not buy the backlist or the currently contracted titles. Those will remain the property of Barbour Publishing. Thus future repackaging opportunities remain for those titles. That also includes the Heartsong e-books that Barbour is releasing under the “Truly Yours” banner (also mentioned in #5 in that previous post).

Harlequin bought the brand name and the club mailing list, not the books themselves.

This changes some of the implications for Heartsong authors.

1) Heartsong authors are not suddenly going to become Harlequin authors by virtue of the purchase.

2) Future acquisitions for Heartsong, if there are any, will be handled by Harlequin. New Heartsong acquisitions have been completed for all of 2012.

3) Existing Love Inspired authors will be marketed to the Heartsong direct-mail club members (and vice versa). My assumption is that Harlequin is betting they can increase their Love Inspired direct-mail club membership very quickly.

Check back to see if there are further developments as more details come available.

Never Burn a Bridge

by Steve Laube

The sale of Thomas Nelson to HarperCollins and last week’s sale of Heartsong to Harlequin brought to mind a critical piece of advice:

Never Burn a Bridge!

Ours is a small industry and both editors and authors move around with regularity. If you are in a business relationship and let your frustration boil into anger and ignite into rage…and let that rage descend on someone in the publishing company, you may end up burning a bridge. And that person who you vented on might someday become the head of an entire publishing company.

True Story

A salesman got into a verbal altercation with the buyer for a major chain. The salesman stormed out and called his boss asking to be taken off the account so that he would never have to talk to that buyer again. A month later the salesman’s company hired that buyer as the salesman’s new boss. (Yikes!)

A, B, C, D, & E (and beyond)

Scenario based on a true story: An author was so frustrated with her editor she wrote a scathing letter to the publisher (A) dressing down the entire editorial staff. The next year that editor moved to a different publisher (B) and when that author’s proposal was presented at a meeting, the editor relayed to the publishing team (B) the volatility of that writer.

Soon the writer was with a new publisher (C) because she was so mad with her previous publisher. Everything was great…until something set the writer off. She again melted down and with a scorched earth method set every relationship on fire…and watched it burn. A year later the marketing at this publisher (C) moved to a new opportunity at another publisher (D). And shortly thereafter the editor (C) became an editorial director at yet another publisher (E).

You see the pattern? There are technically five publishers that were burned by this author, two by action, three by proxy. Each bridge fell into the river. And guess what, this writer is now mad at her publisher (C) but is having trouble finding a new home.

A Last Example

When working as an editor I had an agent call me on the phone and berated me and our company for about five minutes. Most of the monologue was done by shouting. The agent concluded their rant by demanding to talk to our Vice President. So I called the VP with a warning and transferred the call. I later asked how the call went. My VP said everything was all peaches and cream, so why did I need to issue a warning? It became obvious that this agent just wanted to get past me to talk to “someone important,” i.e. a real decision maker. Suffice it to say I knew something about that agent that stuck with me…especially after I was promoted and became a “real decision maker.”

(Don’t ask who I have been talking about, it is irrelevant. I’ve been in the industry for 30 years and have seen a lot of things happen over a long period of time.)

What Do You Do When Things Go Wrong?

1. Talk to your agent.  Your agent’s inbox or phone line should be a safe place to vent. Do not vent to your critique group, to your writing friends, on Twitter, or Facebook, or your blog. Talk to someone you can trust. You might actually be wrong in your frustration and don’t know that what you are experiencing is supposed to happen that way. Every agent will concur that a big part of our job is helping our clients measure their frustration in a professional manner.

[[I've spoken to authors who did not have an agent and things had gone wrong with their publisher. Things that could have been easily prevented with a good contract or a solid relationship with the company. These authors now want an agent to come in and fix things. Often it is too late. So, at the risk of sounding self-serving, this is one really good reason to have an agent from the beginning.]]

2. Own the anger, but don’t let it control. It is foolish to deny that you are frustrated. But letting emotion control your actions is not a good idea.

3. Write out your thoughts and send it to your agent in an email but only if you can trust the agent not to forward it to anyone. Better yet, call your agent and read it over the phone. You are a writer! Use your gift to express your thoughts. Sometimes that is enough and you will never have to hit the “send” button. What I have done on occasion is ask that the client to write the “Angry Letter” but send it to me and only me. Many times I can edit the tone and the words and put the language in “publisher’s speak” so that everyone’s situation is respected and frustration expressed firmly but without anger.

4. Beware of bitterness or distrust. I read so many blogs from authors, both Christian and in the general market, who love to tell their tales of woe, and then conclude that all publishers and editors are evil.

Remember that people make mistakes. And sometimes businesses make business decisions that affect you negatively. I understand. I’ve been fired from a job with no warning before, I understand. But it can only become worse if you let that pain fester inside like an infection. Your craft will suffer and your calling as a writer will be stunted.

5. Remember Colossians 3:12-13 where Paul wrote: “Put on…compassionate hearts, kindness, humility, meekness, and patience, bearing with one another and, if one has a complaint against another, forgiving each other; as the Lord has forgiven you, so you also must forgive.”

By the way…

I said never burn a bridge. But I didn’t say you can’t light them on fire. There are times where you need to make a stand for what is right or point out an error. It is how you make that information known determines whether or not that bridge can still be used the next morning. But that may be a good post for another day.

News You Can Use – Jan. 24, 2012

The Secrets Behind the Bestseller List – Ever wonder how those lists are compiled? The Sacramento Bee takes a stab at uncovering the secret.

3 Important Questions about Digital that No One is Asking – Nick Atkinson adds to the ongoing discussion in a sharp manner.

Do Book Bloggers Still Matter? – Beth Kephart asks whether this form of marketing has any influence any more.

10 Bits of Advice to Stop Giving Writers – Nick Mamatas presents a contrarian view of the kinds of things we are teaching at writers conferences and in our blogs. Agree or disagree?

Is Profanity Okay to Use as Part of Your Writing? – Relevant Magazine has this provocative take on profanity in music lyrics. My mom would have washed his mouth out with soap.

The New Logo of a Combined Zondervan and Thomas Nelson – Just Kidding! Robert Treskillard engages in some fun speculation and adds in his own graphic design talents.

Amazon is Gunning to Put Traditional Publishers Out of Business – An anonymous publisher spills his opinions to Sarah Lacy at PandoDaily.

Watch this quick video about the things that have all but disappeared because of technology:

News You Can Use – Jan. 3, 2012

Publishing Predictions for 2012 – Various industry insider look into the Crystal Ball. Including Randy Ingermanson, Julie Gwinn, Steve Laube, Jeff Gerke, Chip MacGregor, Mary DeMuth, and Thomas Umstattd. Save this link and see who was right 366 days from today.

Update the Copyright on Your Web Site – A good reminder!

Christian Publishers Anticipate Global Growth in 2012 – Don’t forget that books sell around the world! Click through to read more.

Lack of Snow Get You Down? – Click through to make your own Star Wars snowflakes

What is the Magic Price for E-Books? – Insightful article on the history of e-book prices and a bit of the economics that influence pricing.

Lagging Movie Sales a Lesson for E-Books? – Fascinating parallel from some observations by Roger Ebert.

QR Codes are soooo last year…. – Richard Curtis predicts 2012 will be the year of the “Snap Tag.” How many of you were just starting to notice QR Codes? And they are already passe?

Why You Still Don’t Have an Agent – Jeff Rivera on the query letter. Then note his web site: HowToWriteaQueryLetter.com.

Christian Romance — Fact or Fiction?

by Tamela Hancock Murray

In response to a recent blog post, “A Matter of Taste,”  a reader asked what I would say if someone claimed there is no such thing as Christian romance.

In fact, I have been confronted with this question before. At a Christian writers’ conference a few years ago, a woman told me in a snide manner that romance is a “fantasy” and walked away before I could respond. I felt especially sad that the woman was no doubt a fellow Christian, but it sounded like it had come from a jaded secularist. I believe this woman’s attitude reflects her own experience rather than the state of Christian publishing. True, not all real life endings are happy, and Christian romance novels traditionally end with the premise that the couple will enjoy a bright future. That is the hope and promise these books offer. Indeed, isn’t that the hope and promise of weddings in real life?

The Lord never promised Christians perfect unions. My heart aches for anyone in a miserable marriage. Hurt people hurt people, so no amount of convincing will change some minds about romance. But God is bigger than any situation, and He heals willing hearts.

Inspiration

Yet to dismiss Christian romance as a fantasy is wrong, in my view. When I wrote my own Christian romance novels, my husband inspired the best elements in my heroes. My heroines were not modeled upon myself, but on women I admire. I gave my heroines qualities I wish I had in bounty. I felt uplifted as I wrote my stories. Judging from the fan mail, those stories connected with readers as well. Other authors receive heartwarming fan mail by the bagful, so I know God is using Christian romance novels to touch lives.

In Real Life…

As for real life? My husband and I have the advantage of great examples. All four sets of grandparents demonstrated “till death do us part.” Three sets celebrated their 50th wedding anniversaries. Our family demonstrates that the Lord is a God of second chances, too. My husband’s mother is the child of her mother’s second marriage, as she was widowed young. My mother-in-law always speaks of how her parents encouraged her and her brother to be active in church. She ended up marrying the youth pastor who moved to town from the Midwest!

Both sets of our parents have celebrated their 50th wedding anniversaries. They are still devoted to each other. Though we aren’t perfect, my husband and I have tried to emulate their models. We make time for one another every day. We are individuals, but have cultivated the same interests so we enjoy doing the same things. We look forward to spending time together. We are devoted to each other. To me, that is the key word: devotion. How can you not feel romantic toward your mate when you are both devoted to one another?

Your turn:

What do you do to make your Christian marriage a Christian romance? Share your best ideas and stories!

Perspective on the Sale of Thomas Nelson Publishers

by Steve Laube

In light of yesterday’s announcement of the sale of Thomas Nelson Publishers to HarperCollins I thought I’d present a few thoughts.

Without question this is the biggest news story in the Christian publishing industry this year, if not the last few years. Most of us have been caught flat-footed. Partly because Thomas Nelson is such a large company. And partly because they were just purchased by an investment group last year. The other surprise is the buyer. HarperCollins has owned Zondervan since 1988 which is a direct competitor to Nelson. They publish some of the same authors. (And by the way, HarperCollins is owned by NewsCorp…whose owner is Rupert Murdoch.)

Back in 2002 when I was still with Bethany House Publishers we were sold to Baker Books. So I’ve seen some of the inside of a publishing sale. There will be some obvious echoes to our experience, but Zondervan and Nelson are very different from Bethany House and Baker.

Ten Random Thoughts

Some random thoughts for authors who are worried or wondering about the sale:

1.  The sale has not been completed . It still has to pass Federal regulatory stuff. Anything can happen before the end of the year.

2. This will put both the New International Version Bible (NIV) and the New King James Bible (NKJV) under the same ownership.

3. Everyone at both Zondervan and Nelson is saying “business as usual” and they are being completely truthful. But when management begins trying to merge the two entities under one roof they will find redundancies that must be reorganized. Those are usually in infrastructure, i.e. accounting, information technology, production, design, warehousing (Zondervan’s warehouse was already being closed). Other areas where we see changes are in sales. Which sales reps will cover which stores in overlapping territories? Marketing and publicity could see some shifts. The last place usually affected is editorial. But don’t see this as a blueprint, merely an observation.

4. HarperCollins has enabled Zondervan to operate independently other than typical corporate profit pressures and they have done so with some great success (like the Purpose Driven Life phenomenon). There is no reason to think that management methodology will change.

5. The biggest future question for literary agents comes in the proposal stage. Currently we have had times when Zondervan and Nelson were vying for the same property. If they are under one roof it remains to be seen whether that practice will continue. For example Baker Books, Bethany House, and Revell do not bid against each other because they are under one “roof” as part of the Baker Publishing Group.

6. What does this mean for the existing Zondervan or Thomas Nelson author? One, there will likely be little change for now.  Current projects will move forward as before. Nothing will come to a standstill because that would mean revenue would stop. Two, if you have an old contract with Thomas Nelson for a book they still have under their care I would dig it out and read the “Assignment” clause. Find out if your book can be “assigned” to HarperCollins without your permission. That is likely the case, but be sure. Ask your agent if you are unclear. Three, our understanding is that acquisitions will continue as before. (But see number five above.) If you are an author with Westbow (the self-publishing arm of Thomas Nelson) I doubt if anything will change. HarperCollins has a company called Authonomy that helps give self-published authors a forum for discovery.

7. In a christianbook.com search I counted 2,900 Zondervan books and 3,300 Nelson books. (Only books, not Bibles.) That is astounding. (Tyndale House has 1,400 titles listed.) It truly will make this the largest Christian publishing company in the world.

8. Should authors be worried? No. The corporate landscape is always changing. Does this mean fewer publishing slots will be available? Possibly. Time will tell. Fortunately there are some pretty smart people in charge and they all have a vested interest in not breaking what isn’t broken.

9. Will they change the name of one of the companies after the purchase goes through? I doubt it. At least not in the foreseeable future. Both company names are iconic and have a rich tradition of quality and strength.

10. Is HarperCollins done? Or are they going to buy up other Christian publishers too? I had to chuckle when I heard that question….as if I would know or could predict. :-) My two cents says that they will have their hands full with this integration process. I could be wrong, but if it were me, I’d make sure this went very smoothly first before acquiring other companies.

Do you have any questions or thoughts on this? I’m happy to try to answer them in the comment section below.

Update 11/07/2011:

News Corp. is paying $200 million for Thomas Nelson, the parent company of HarperCollins disclosed in its quarterly filing on Friday November 4th. In 2006, InterMedia paid $473 million for the publisher which had sales of $253 million at the time.

 

Study the Market

by Tamela Hancock Murray


What is the best way to find out what is successful in the current market?

This is a good question because while as an author, you don’t want to chase the market, you also don’t want to write books that are so far off from the current market that they have no chance of selling. First and foremost, marketing advice from any source assumes that authors submit their best, most polished, highest quality work. Just because vampire novels enjoy popularity now, doesn’t mean publishers will acquire just any novel with a vampire. The novel must sparkle to sell to a publisher and then to readers. I don’t recommend chasing nonfiction trends either, because one or two popular authors can quickly saturate the market on any given topic. Or as Steve Laube says, “If you are asking what’s hot…you are too late.” Although some topics are evergreen, as a rule the market can only absorb so many books on a topic. Writing about a tangent of a popular topic won’t help because then the book is in danger of being too narrow to sell to a large audience. It’s then a niche of a niche.

How to Choose

I recommend choosing a topic, setting, and story that stirs your passion. If you don’t feel passion for your work, readers will know. A friend once told me of an aspiring writer who tried to imitate Anne Rice because he went into a book store and noted the popularity of vampires. He went home and wrote a vampire book and hoped to hit the big time. I’ve yet to see the writer in print. My guess? He wrote only for money so his story was bloodless.

The Time Factor

Unless you’ve been in publishing awhile, you may not realize the amount of time that transpires from an author typing The End on a computer screen to a book appearing in print can be a year or more. (See our previous blog “How Long Does It Take to Be Published”) Multi-book contracts keep authors writing certain types of books several years. Consider that by the time you see a particular genre in the store, it’s possible that the publisher acquired it years ago. That means that as far as acquisitions, the publisher may have moved on to a different interest. Another possibility is that the house now has its author in that genre and is not looking to acquire more.

Striking the Balance

In my view, the best way to strike the balance is to read. A lot. If you are hoping to break into a market with set rules, such as genre romance, learn what those rules are and don’t break them. Yes, a select few authors may be able to bend the rules but a new author must write within the genre confines. Period. Once you have read in your selected genre, you will see joy in the challenge of remaining within the genre’s rules while still being fresh and creative. Trade books might offer a bit more flexibility and certainly length, but you still need to read many of the type of trade books you want to write. When you are buying and reading current books, you are naturally studying the market and seeing firsthand the type of book that is successful in the current market. Then write the type of books you enjoy reading. Don’t imitate a famous author. Stick with your own voice, but polish every word so your book’s awesomeness cannot be denied.

What to Do with Your Awesome Book

Once you feel you’ve struck the right balance of market potential and awesome writing, let your agent be your guide. The best agents talk to editors all the time and keep their level of knowledge high by reading industry news and attending business meetings and events. Your agent is able to direct your work to the editors who will give your work serious consideration. We always appreciate writers who work with us to perfect marketable manuscripts.

Your Turn

What other tips can you offer writers hoping to break into the market? What are you doing to break into the market?

This post is in response to an excellent question posed on last week’s blog.

 

 

 

 

Say it in a Sentence

by Steve Laube

Can you present your book idea in one sentence?

Can you present that idea in such a way that the reader is compelled to buy your book?

What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.

Books are generally purchased for one of three reasons:

  1. Entertainment
  2. Information
  3. Inspiration

If your book idea can make me want to read it, whether it is for entertainment, information, or inspiration, then you are well on your way to making a sale.

This isn’t just about your title (which was ably covered by Karen Ball in a three part series here, here, and here) it is about your pitch. That 25 words or less soundbite that instantly conveys your message.

Create something that makes me, a cynical curmudgeon, say, “Now that is interesting.” (Which by the way will help sway the cynical curmudgeon in the marketing department at a publishing company.)

Your pitch becomes your editor’s pitch,
which becomes your publisher’s pitch,
which becomes your retailer’s pitch…
which becomes the word-of-mouth pitch.

Did the picture above get your attention? Did it make you smile? Did it make you want a Taco? If so, it was the perfect pitch.
And for more on the topic of the 25 word pitch read Nicola Morgan’s post.

 

 

 

 

 

 

 

 

What Makes a Christian Book “Christian”? (Part Three)

by Karen Ball


So, there I were, surrounded by publishing professionals, faced with the question of whether or not we liked–or respected–our end consumer: the reader.

Publishing folk are a freaky bunch. They love to think and debate and share ideas and dissect and explore. Get a whole room of editors going and nothing is sacred. At the same time, everything is. At their core, publishing professionals recognize–and love–the power of words. Spoken, written, sung from the rooftops–words contain the power to create and cultivate, encourage and empower…or decimate and destroy. These particular folks also love God and His Word. So their drive is work on books that impact lives rather than books that just entertain.

So, what did they say, these learned, insightful, imaginative folks? At first, nothing. They stopped–really stopped–to consider the answer to whether or not they like the reader. Publishing pros are great at pondering.

I am, of course, a publishing pro. I’m an editor and an agent. But I’m also a writer. And I’m an ENFP, which, according to the Myers-Brigg Type Indicator, means I’m basically a Golden Retriever. So no surprise I can’t ponder long. Or let others do so. My mind always bounces to the next thing to explore, and I find that’s often how you discover answers. So as they pondered I posed another question: “Who is your audience?”

Responses flew:

  • Predominately female
  • Age range: 34-80s
  • Over 40
  • Conservative Faith/Evangelical
  • Most likely Republican
  • Mother
  • Mostly stay at home
  • Some professional people
  • Men, but not a lot
  • Usually women bought for the male readers
  • Very few in 18-34 age range

From there the discussion morphed into how to reach our current audience better, as well as reaching those beyond:

  • the 18-34 demographic
  • those who aren’t overtly Christian but interested in spiritual issues
  • men
  • Post-moderns
  • …and on and on.

Again, ideas flew. From using technology better and more strategically (e.g., e-books, book readers, online downloads), to reconsidering format (imaginative use of packaging, layout, content), to allowing for open-ended books (e.g., story isn’t all wrapped up at the end, leave some questions unanswered). Ideas fairly sizzled through the room.

As I listened, I had–you guessed it–this incredible feeling of deja vu. I’d been in this very dialogue already that year. Twice, in fact. Once at a retreat attended by nearly 100 published authors. The second time at the ACFW (American Christian Fiction Writers) conference. Editors, writers, even readers…we’re all struggling with the same issues.

Now, don’t hear me saying there isn’t a place for books that primarily encourage and entertain. Books that don’t ask hard questions, but give the reader a wonderful, wholesome story. I don’t think the majority of us want to eliminate those books. Not at all.

But in all these conversations I heard the same frustration of being held back, of not being able to write with authenticity. I’ll never agree that Christian fiction–or fiction written to glorify God–should contain graphic language, sexuality, or violence, but I understand the frustration. Writers, editors, and–from your responses–readers want fiction that digs deep, that challenges and pushes as well as comforts and encourages. All of us want to be iron sharpening iron.

So, you say, why don’t you all follow Nike’s admonition and JUST DO IT? What’s holding us back?

Before I answer, I’m curious what you think the answers are. What do YOU think holds publishers, editors, and writers back from writing the kinds of books they want to do? The kinds of books many of you have said you want?

Look forward to your insights!

 

 

 

 

 

 

News You Can Use – Oct. 4, 2011

The Future of the Book – An essay by the atheist and bestselling author Sam Harris. Do agree or disagree? His thought are provocative.

Things We Know and Don’t Know About E-books – A brilliant assessment by Mike Shatzkin.

The Future of Books – a Dystopian Timeline – John Biggs writes this depressing prediction of the demise of books for TechCrunch. Do you agree that all publishers will die in 2019…a mere 7 1/4 years from now?

How Amazon Controls the Entire Publishing Industry – If you’ve been following this topic the article isn’t news. But if you haven’t “pay attention.” We are.

The World’s Smallest Book – See the picture at the end of the tweezers. And the publisher printed 300 of them? Really?

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