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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 9

Book Business

The Grand Canyon of Crossover Writing

By Dan Balowon January 27, 2022
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A number of Christian writers desire to write a book published by a large publisher focused beyond the Christian market. The motivation and focus are well-intentioned, amplifying a Christian message to the larger world.

But while the author has this desire to reach a broader audience with a message of hope, companies that publish to the general population have an entirely different agenda, which for the most part does not include God or anything related to Scripture.

For sure, broader-market publishing has a wider creative bandwidth than Christian publishing. To illustrate, I refer to a daily summary of publishing deals available to professionals in the industry. From a recent single-day listing, here are nonfiction topics that received contracts:

–A story about an extraordinary herd of elephants and the woman dedicated to keeping them safe.

–A feminist exploration of Caesarean-section deliveries, investigating their use and misuse on “pregnant bodies,” the long-term impact on maternal health, and ways in which obstetric medicine routinely fails “pregnant people.”

–The story of America’s most important railroad and the region it defined, linked, and shaped.

–A collection of great American women who weren’t attractive, well-spoken, demure, and “sinless” enough to receive their rightful place in history.

–Coming-of-age tale of living with congenital adrenal hyperplasia, a syndrome that results in excess hair growth.

–Series of essays told through a bisexual lens, exploring the author’s coming-of-age in a world riddled with harmful messages about sex and sexuality, moving toward a place of embrace and celebration unencumbered by shame.

–A humorous look at the history, mythology, science, and magical touch that make whiskey taste like liquid gold.

And then the ones with a spiritual angle:

–A journey of personal development and spiritual awakening through witchcraft and conversations with nature and the cosmos.

–A memoir to inspire nonbelievers to be honest about their true beliefs and, in so doing, fight the reflexive deference that gives religious belief far too much cultural and political power.

–A narrative chronicling the author’s year-long journey of living as a practicing Wiccan, appealing to anyone dissatisfied with our current religious options.

–A modern tour of grief and grieving, braiding together the author’s experience with his own grief, the sociocultural history of grieving rites and beliefs, and the modern therapies and industry being built around grieving today.

–A book for millennials and Gen Zers, disrupting intergenerational social conditioning of “not enough,” and exploring how to build a joyful life and a more peaceful world grounded in the concept of innate self-worth, self-compassion, and social justice.

The list of fiction projects mentioned on the one day’s list were as diverse as you can imagine.

Publishers are not book factories, devoid of agendas. Just as Christian publishers have mission statements indicating their commitment to biblical content, general-market publishers have one, too. While not stating it directly, they avoid the Bible, unless it is to critique it. Of course, there are a few exceptions. If you are famous with a large media platform, you are given more latitude, since broader-market publishers really like selling lots of books.

As a writer, you need to decide your own purpose in writing, with a key decision about how overt you want to include God in what you write.

The difference is not a narrow crevice, but a wide canyon.

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Category: Book Business, Marketing, The Publishing Life

It Was a Year

By Bob Hostetleron January 13, 2022
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You thought everything would be “normal” by now, didn’t you? There’s a scene in the Mel Brooks classic film Young Frankenstein, in which Dr. Frankenstein (“Fronk-en-shteen”) discovers the brain his assistant supplied for the doctor’s grand experiment came from “Abby Someone.” “Abby who?” the doctor asks. “Abby … Normal,” comes the answer. That’s where we are, living in “Abby Normal” times. In …

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Category: Book Business, Personal

A Year in Review: A Look at 2021

By Steve Laubeon January 10, 2022
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Every year at this time it can be strange to reflect on all that has happened over the past 12 months. I suspect that we all have a bit of selective memory and often forget to count our blessings. Instead, we target the difficult times. Why is that? I’ll do my best to recite a bit of both in this review of the past year. The IndustryWe spent the first quarter of 2021 waiting for things to “open …

Read moreA Year in Review: A Look at 2021
Category: Awards, Book Business, The Publishing Life, The Writing Life

Enclave Publishing Has Been Sold!

By Steve Laubeon December 6, 2021
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Enclave Publishing has been sold to Oasis Family Media! Many of you know of my love for the speculative fiction genre. Almost eight years ago, I purchased a small company called Marcher Lord Press and rebranded it as Enclave Publishing. Through many twists and turns, Enclave has been successfully positioned as a strong outlet for quality speculative fiction from authors with a Christian worldview. …

Read moreEnclave Publishing Has Been Sold!
Category: Book Business, News You Can Use, Personal, Publishing HistoryTag: Enclave Publishing, Publishing News

Hidden Retail Economics

By Steve Laubeon October 18, 2021
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I find the world of retail and bookselling economics fascinating. Doesn’t make for scintillating party conversations, but I digress. Below is a video that you should watch first as I have a few thoughts related to its content below the video. (If you cannot see the video in your newsletter feed, please visit the blog on our website where it is embedded.) This particular video is a few years …

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Category: Book Business, Economics

The Secondary Market for Books: Friend or Foe?

By Tamela Hancock Murrayon September 15, 2021
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Understandably, most artists want to earn the highest royalties for their hard work. Remember how Garth Brooks wanted a secondary royalty on his music, thereby kicking off a feud with secondary-market retailers? (See the article linked here.)  So, as an author, do you feel that the secondary market is a friend or foe? I think this market is our friend. Here are a few reasons why: …

Read moreThe Secondary Market for Books: Friend or Foe?
Category: Book BusinessTag: Used Books

Supply Chain Blues

By Steve Laubeon September 13, 2021
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Two weeks ago I wrote of the Slushpile Blues. Today is another scintillating topic. Supply chain blues. By “supply chain” I mean the various steps along the way for a vendor to have a final product to sell to a consumer. For electronics, like your phone, it means collecting various pieces before assembly: the battery, the camera lens, the transistors, the memory chip, the glass, and more. If any …

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Category: Book Business

What Goes on the Copyright Page?

By Steve Laubeon August 9, 2021
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I have an odd habit born of being in this industry for four decades. Whenever I pick up a physical book, I look at the front cover, back cover, and then the copyright page. I know, it’s a rather nerdy thing to do; but you would be surprised what information can be found there and what it means. The copyright page is placed after the title page and should always be on the left-hand side …

Read moreWhat Goes on the Copyright Page?
Category: Book Business, Common Questoins, Copyright Issues, Indie, Publishing A-Z

The Pressure Is Off

By Dan Balowon August 5, 2021
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Last week, I wrote about the pressure on writers to write well and compelling enough to gain and keep readers. Today, I promise to take some pressure off. For Christian writers only, if you feel the pressure to affect a reader’s life rests entirely on your own ability to write well, here are some red-letter words direct from the Creator God. From the Old Testament book of Job, chapter 38, verses …

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Category: Book Business, Inspiration, The Writing Life, Theology

The Pressure Is On

By Dan Balowon July 28, 2021
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For anyone creating material in any media, pressure is high, not only to gain users but to keep users. Just because someone subscribes or buys what you create doesn’t mean they are using it. I’ve seen several studies indicating for an average book only 60% that are purchased are ever opened. Let that statistic sink in. And since dedicated e-book devices and smartphones are two-way communicators, …

Read moreThe Pressure Is On
Category: Book Business, Technology, The Publishing Life, The Writing Life
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