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Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

Conquering Conference Jitters

conference-jitters

Next week the annual American Christian Fiction Writers (ACFW) conference is upon us. While this particular conference is one of the largest in our industry (over 700 will be there in St. Louis), writers can become nervous before going to even the most intimate conference. We all want to make a good impression and show other industry professionals our best. You have already prayed and handed the conference over to the Lord, so here are a few more tips based on questions I’ve been asked over the years:

1.) What do I wear? 

Each conference has its own personality and you’ll need to adjust accordingly. For instance, hiking across a college campus during a spring rain shower requires different clothing than staying indoors at a five-star hotel. Visit the conference web site to glean as much information as you can about what you might expect concerning accommodations and weather. For any conference, the best rule is to select clothing that makes you feel great. Comfortable, flattering clothes that show polish are easily available at different price points. No agent or editor I know encourages writers to spend a fortune on conference clothing. Look in your closet. Chances are excellent that you already own clothes that are right for you to wear. If you’re still unsure, it’s hard for women to err with a simple dress or a blouse or sweater with dark slacks or a skirt. Men can’t go wrong with a presentable shirt and trousers. Both men and women can add a blazer according to personal style.

2.) How do I use my one-sheets?

Conference veterans know about one-sheets, through which authors present their stories, photo, bio, and contact information on one page. Editors and agents often take these home with them, but few will accept chapters and full proposals. Imagine toting fifty full proposals back with you on a plane! However, it doesn’t hurt to have a few pages of your manuscript, and even the full proposal, printed for the agent or editor to peruse during the appointment. Having a writing sample available might help the conversation.

3.) What contact information should I take with me?

If you already have an agent put your agent’s contact information on the one-sheets and the sample chapters you use for editors. This is because an editor usually prefers to contact the agent about a manuscript.And talk to your agent before you go to make sure you are both on the same page with what you are pitching to editors, and even deciding which editors you should see.

Make sure you bring a nice stack of business cards…with your picture on it. That will help when meeting other authors and editors in hallways and at meals. This is a good way to help folks remember you. Some authors are even putting their Twitter handle on their business card. And a few published authors will put the cover of their book on the back side of the business card which can be great advertising! Steve Laube says that each night he gathers whatever one sheets and business cards he collected, and along with that day’s schedule he makes notes in his Moleskine notebook so that he can reconstruct the items that need followup and the people he met. This could be one way for you to absorb all that you heard each day.

4.) What should I strive to achieve during my appointments?

Get to know an industry professional. The one-sheet is not your do-or-die document. A one-sheet will give you talking points and something to present to the editor, but really, you are demonstrating a little bit about who you are. You want to convey your business style and show the editor or agent you are easy to work with, professional, and that you are willing to do as the Lord leads to be a successful published author. I highly recommend you read Steve Laube’s advice on “That Conference Appointment” before you go.

I wish you great conference success, fellowship, and fun!

 

 

 

 

 

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More About Book Sales


My post on Monday about average book sales raised a few questions and got me to thinking a little further.

I wondered what the average book sales were for all the titles our agency has represented. Our authors have sold millions of books but I had never thought to “do the math.”

I give this number with the following caveat. Many of the books have not been out for a year and thus we only have numbers for the first few months of sales. And some titles have a more academic orientation which generally means the unit sales are not as good. Also included are titles that were commercial disasters (selling less than 1,500 copies). But that is countered by a few titles that have been on the bestseller’s lists. Thus the “average.”

Across all titles our agency has represented over the last seven years, the average book has sold 20,000 copies. Wow. We are so privileged to be working with such amazing authors!

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News You Can Use – Sept. 13, 2011

How Fiction Changed After 9/11 – The Economist explores the topic.

How Long Does Your Shared Link Stay Viable? – This fascinating study by bit.ly shows that if people don’t see your link within three hours, they never will. Sobering isn’t it?

Seven Deadly Sins of Self-Publishers – Darby Rae presents some sound advice.

Are You Wasting Time Checking the Amazon Rankings? – BookBuzzer describes a tool that alerts you only if your rankings go up…and a daily digest of activity. Wean yourself off your Amazon Rank addiction.

What Can C.S. Lewis Teach you about Writing? – Kevin deYoung writes this post about the writing life.

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What Are Average Book Sales?

by Steve Laube


We recently received the following question:

“What does the average book sell today? An industry veteran at a writers conference recently said 5,000. What??? I know it all depends….but … nowhere near 5K, right?”

My simple answer?

It’s complicated.
It depends.

HAH!

Average is a difficult thing to define. And each house defines success differently. If a novel sells 5,000 copies at one publisher they celebrate and have steak dinners. If a novel sells 5,000 copies at another publisher you find staff members fearing for their jobs and in total despair.

Let me give you some real numbers but not revealing the author name (and there is a wide variety of publishers represented):

Author 1: novelist – 3 books – avg. sale = 8,300

Author 2: novelist – 12 books – avg. sale = 19,756

Author 3: novelist – 3 books – avg. sale = 7,000

Author 4: novelist – 7 books – avg. sale = 5,300 (Two different publishers)

Author 5: non-fiction devotional – 5 books – avg. sale 10,900

Author 6: non-fiction – 2 books – avg. sale = 5,300

Author 7: novelist – 4 books – avg. sale = 29,400

Author 8: non-fiction – 3 books – avg. sale = 18,900

Author 9: fiction – 7 books – avg. sale = 12,900

Author 10: non-fiction – 5 books – avg. sale = 6,800 (three different publishers)

So you can see it DOES depend. Depends on the author and publisher and topic or genre.

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Fun Fridays – Sept. 9, 2011

This one has been around for awhile but it still makes me laugh every time. It is the perfect parody of the author/editor brainstorming session. At the end the author sounds like one who has just attended a writers conference and received a variety of advice!

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