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Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

A Defense of Traditional Publishing: Part One

INTRODUCTION

There has been a plethora of new developments in the publishing industry causing the blogosphere, writers groups, and print media to light up with opinions, reflections, and advice. Some of it has been quite brilliant, other parts, not so much.

I would like to attempt to address the positive elements of traditional (or legacy) publishing as a defense of the latest round of assault.

The source of the overall criticism can be found in the e-book revolution and the invention of print-on-demand (POD) printing. Book Publishing used to be a difficult and expensive proposition but has become a valid do-it-yourself option. Consequently anyone can publish a book, so why be beholden to the major publishers?

Please realize that I understand both sides of the equation. After all I founded ACW Press in 1996 B.G. (“Before Google”) to help authors self-publish (the company was sold quite some time ago). I can effectively argue for the choice to self-publish as well as argue for the choice to pursue traditional publishing. Both have their place.

What has troubled me these past few months has been the vociferous rejection of the traditional publishing method as antiquated, inefficient, top heavy, corporate-driven, and uncaring about author’s financial well-being or their content. A vocal few have declared the “system” broken and walked away, either as a rebel, angry at the “man,” or as a risk-taker believing that going alone is the key to publishing success. Whether their rebellion has merit only time will decide.

Meanwhile over the next few weeks (one per week) I would like to recite the things traditional publishers are doing right. There is no agenda other than creating a conversation and a counter to some of what is being written about our industry.

Part One: Introduction

Part Two: Curation

Part Three: Editorial

Part Four: Design

Part Five: Infrastructure

 

 

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God Gave Me This Blog Post

God gave me this blog post.

By invoking divine inspiration I have guaranteed that you will read this post and possibly give me money to read more.

Sound like a stretch? Then what if I just wrote or said:
“God spoke to me”
“I was led to write this”
“God revealed this to me”
“I have been called to write this”
“I believe this is an inspired post”

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How Long Does it Take to Get Published?

How much time does it take to get published?

I came to the publishing business from the retail side of the equation. The biggest adjustment was understanding how long the process takes. In retail there is instantaneous gratification. But book publishing is a process business.

There is no question the timeline varies from person to person and project to project. In the world of major publishers the diversity can be quite extreme.

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Criticism

I would like to tell you about a most enjoyable day. Our agency’s guidelines request that unsolicited manuscripts come via the post (I know it’s old-school but it works for us), but we still receive e-mail submissions. I spent an entire morning going through that particular in-box, having an assistant send standard e-mail rejection letters, since none were anything our agency could/would handle.

Very soon I received three separate responses:

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Book Trailers: Vital or Wasteful?

Book trailers, if done well, can be a cool component to the marketing of your project. If done poorly or if done cheaply they do very little to impress a potential reader.

Most authors love to see their work done this way. In some ways if feels like the story has made it to the “big screen.”

But does it sell books? When was the last time you clicked and then bought because of the trailer?

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