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Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

What Caught My Eye

by Steve Laube


Last week we talked about the hook, the sound bite, or the ability to “say it in a sentence.” One reader asked for examples so I thought I’d give you a few.

Below are the short pitches of proposals that have caught my eye over the years from debut authors. Please realize that the sound bite is only one of many factors that goes into a great proposal. Ultimately it is the execution of the concept that makes for a great book. For example, The Help by Kathryn Stockett would not have succeeded as a word-of-mouth bestseller if the writing did not support the story. (No, we did not represent that title, I’m only trying to make a point. :-))

Your challenge will be to see if you can identify which books these sound bites are pitching. Each one has been published. One is obviously non-fiction, the other two are novels. The answers to each of these will be provided later this week in the comments section. Along with a link to the title so you can see it in its final form.

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This Bible study concept is uniquely designed to connect to women ages 20 to 40, drawing them closer to God and closer to each other. Our generation simply does not have time for hours of bible study a week for several months. We don’t want to fill in the blanks. We want to go deep quickly and actually deal with sin, not just learn about it. And we want to do it on our terms, engaging in raw relational discussions about struggles and hopes, while deeply considering truth and how it applies to our lives.

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Sticks and stones can break my bones, but Words? They can always heal me.
A child whose silence holds the truth captive…
An artist whose work speaks the agony of her past…
Will they let the truth set them free?

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Move Over, Walter Mitty. Here Comes Becky Miller.
A young mother with grandiose daydreams and a longing to do “Big Things for God” searches for direction amid the chaos of daily life and the disappointment of failed opportunities.

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Three ideas in short form. Can you name the titles and authors?

 

 

 

 

 

 

 

 

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Study the Market


What is the best way to find out what is successful in the current market?

This is a good question because while as an author, you don’t want to chase the market, you also don’t want to write books that are so far off from the current market that they have no chance of selling. First and foremost, marketing advice from any source assumes that authors submit their best, most polished, highest quality work. Just because vampire novels enjoy popularity now, doesn’t mean publishers will acquire just any novel with a vampire. The novel must sparkle to sell to a publisher and then to readers. I don’t recommend chasing nonfiction trends either, because one or two popular authors can quickly saturate the market on any given topic. Or as Steve Laube says, “If you are asking what’s hot…you are too late.” Although some topics are evergreen, as a rule the market can only absorb so many books on a topic. Writing about a tangent of a popular topic won’t help because then the book is in danger of being too narrow to sell to a large audience. It’s then a niche of a niche.

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News You Can Use – Oct. 18, 2011

Ten Ways to Irritate an Editor or Agent – I have to admit, this made me laugh and then cry because some of these have happened to me too!

What is it Like to be James Patterson’s Co-Author? – Perspective by Ned Rust.

Ebooks Don’t Spell the End of Literature – Jonathan Jones on Art.

Shiny: The Firefly Guide to Creative Content – If you know what “Firefly” is, you are in unique company. If you don’t? Don’t worry about it. You probably didn’t like “Tron” either.

Is it B.C./A.D or C.E? – The debate rages over dating continues. Make sure you know your publisher’s “house style” ahead of time. Do you agree with this writer or disagree? I personally do not like using C.E. or “Common Era.”

10 Google Chrome Apps (Extensions) that Can Make You a Better Writer – Good reviews by Easily Mused.

Digital Reading: At the Intersection of Reading and Retail – Great insight from Anne Kostick.

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Say it in a Sentence

Can you present your book idea in one sentence?

Can you present that idea in such a way that the reader is compelled to buy your book?

What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.

Books are generally purchased for one of three reasons:

Entertainment Information Inspiration

If your book idea can make me want to read it, whether it is for entertainment, information, or inspiration, then you are well on your way to making a sale.

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