The Steve Laube Agencyis committed to providing top quality guidance to authors and speakers. Our years of experience and success brings a unique service to our clients. We focus primarily in the Christian marketplace and have put together an outstanding gallery of authors and speakers whose books continue to make an impact throughout the world.
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Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

Book Trailers: Vital or Wasteful?

Book trailers, if done well, can be a cool component to the marketing of your project. If done poorly or if done cheaply they do very little to impress a potential reader.

Most authors love to see their work done this way. In some ways if feels like the story has made it to the “big screen.”

But does it sell books? When was the last time you clicked and then bought because of the trailer?

Every once in a while you click on the video embedded in an Amazon listing. It is my understanding that to add this feature on Amazon can cost up to $1,000. So it better deliver.

I have mixed emotions on the subject. When they first came out book trailers were all the rage. But then they became commonplace. So the bar had to be raised. The quality of the piece had to go to another level of entertainment…much like the infamous Super Bowl ads.

One author was told, by their publisher, they were obligated to create a book trailer, at the author’s expense, as part of the author’s commitment to the marketing of the book. I found out about this too late to protest…the money had already been spent.

Yesterday I came across the following book trailer that simply blows the lid off the competition. Watch it and tell me what you think. It sure made me want to buy the book! (No, I have no idea how much this cost to produce.)

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Count Your Many Phrases

We all have our pet phrases and they can inadvertently sneak their way into our manuscripts. Yesterday I came across a marvelous web site that can help you discover how often your repeat a particular phrase in your article or manuscript.

Using the Phrase Frequency Counter online, you can actually track what phrases you overuse. It is also a great way to pick out those clichés that can creep into your writing.

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New and Improved

After more than a month of work we are excited to announce the launch of our new and improved web site!

Please take a look around and tell us what you think…and if you find any bothersome glitches. Feel free to leave your comments.

Kuddos to Thomas Umstattd and his team at Authormedia.com for their work. They bent over backwards and put up with my obsession over the most minute of details (my ears were burning, so I know they were talking about it…). I know just enough about web design and typesetting, not to be dangerous, but to be annoying.

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Oxymorons

Oxymorons can be fun. Two words that can have contradictory meaning are put together to create a new phrase. Or it can be expanded to mean two separate thoughts or ideas that are in direct conflict with each other but when combined create something new.

For example, if you’ve ever worked in a cubicle you can see the humor in the description “office space.”

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What to do about Morals?

In a post written last weekend Richard Curtis, agent extraordinaire, expressed surprise at a new morality clause that has apparently appeared in HarperCollins’ contracts. Read his post here [warning: there is some Adult content and comments included in the post].

What the general market doesn’t realize is that many Faith-based publishers have had a “moral turpitude” clause in their contracts for a long time. Moral turpitude is well defined in this post on Wikipedia. It is understood in the legal community as actions or activities that can get you fired from your job, deported if you are a foreigner in this country on a Visa, or have your contract cancelled if you are an author.

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