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Recent Posts

More E-Book News: Behind the Stats

Today’s Wall Street Journal online quotes Amazon.com as saying that ebooks have outsold hardcover books over the last three months.

Additional statistics from that article include:  “Amazon sought to suggest that Amazon remains the leading retailer for e-books. The company said that of the 1.14 million James Patterson e-books sold as of July 6, nearly 868,000 were from Amazon.” Also, “in June, Apple CEO Steve Jobs had claimed that his company’s iBookstore, which launched in April, had taken 20% of the market.”

My observations of these developments are two-fold.
One. Everyone is claiming “dominance” but no one is sharing actual verifiable data. It’s like standing on the playground in pre-school and saying “my Dad can beat up your Dad.”

Two. Claiming that e-books have outsold hardcovers is disingenuous if they are counting free downloads as sales. Remember when Amazon claimed that on Christmas Day they sold more e-books than p-books? Of course they did. Everyone who received a Kindle as a gift, turned it on and downloaded books. Who else was shopping for books on Christmas Day?

Remember the news adage “if it bleeds it leads.” So just because something makes a great headline and a press release doesn’t necessarily reflect day-to-day mundane reality.

By the way, take a look at the comments section of yesterday’s blog entry. Randy Ingermanson provided some great thoughts and I responded with a couple other things to consider as well as part of the ongoing discussion on this issue.

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E-Book Sales: Behind the Stats

There is mixed news with regard to book sales in May of this year. Store sales were down 2.6% but publisher sales were up by 9.8%. Read all the various stats here. Remember these are simply comparison of 2010 monthly numbers with 2009.

The biggest area of growth, percentage-wise, is in e-books (up 162.8%).

But lets look at actual dollars, not percentages.

Publisher sales (according to the Association of American Publishers) were $715.3 million in May. Of that total, e-books accounted for $29.3 million…or about 4%. If this was a 162% jump over 2009, then e-book sales in May of last year were $11.2 million.

There is no question that this is a huge leap. But it still means that 96% of all sales are still in hard copy.

Many experts claim that in five years (by the year 2015) that e-books will “tip” and account for over 50% of all book sales. I’ve heard this from two major publishers (one was the head of the digital initiatives for that publisher) and from my friend Randy Ingermanson in his excellent e-zine (read pages 2-11 for his full report on the issue).

For that to happen a 100% growth rate would have to be sustained. That would mean 2011 would have e-books at 8% of sales, 2012 at 16% of sales, 2013 at 32%, etc.

I’m not arguing that it won’t happen.

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ICRS Observations 2010

Some have asked for my thoughts on this past week’s International Christian Retail Show (ICRS) in St. Louis. I’m glad to answer. This was my 29th consecutive booksellers convention. At its height there were approximately 14,000 in attendance, many years ago. That is no longer the case. Statistics released indicate …

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In Memory of John Wooden

Last night the great basketball coach John Wooden passed away at the age of ninety-nine. As you can see from the photo to the left I had the privilege of attending one of his basketball camps during the Summer of 1974.

by Steve Laube

Last night the great basketball coach John Wooden passed away at the age of ninety-nine. As you can see from the photo above I had the privilege of attending one of his basketball camps during the Summer of 1974.

It was a John Wooden and Bill Sharman (then coach of the LA Lakers) camp in Honolulu. We lived and breathed basketball 24/7 during that week. We drilled during the day, sat in classes, and scrimmaged in the afternoons and evenings. It was heaven for an aspiring athlete. (For the rest of the world that week was notable because President Nixon resigned that Thursday August 8, 1974.)

During one drill Coach Wooden pointed at me and said, “Come here young man and show me how you rebound the ball.” I sheepishly came out in front the other players and for a couple minutes Coach Wooden schooled me on how to box out. No matter what I did, spinning, pushing, hip-checking, and jumping, he always snagged the rebound. I couldn’t believe this gray haired “old man” who was at least five inches shorter than me could do that. (Coach Wooden would have been 63 years old at the time.) It was only later that I found out that he was in the Hall of Fame…as a player (inducted in 1960)! No wonder he taught this skinny kid a lesson!

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