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Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

Is This the End of Publishing?

You owe it to yourself to read the following links and then watch the embedded video. We are all quite aware that the book publishing industry is in the throes of considerable change. Sales channels are shifting and marketing channels have splintered.

Some folks are dismayed by this, and others see it as opportunity. But, as usual, a middle ground can be found. And that middle ground is displayed in the video below.

But first, the articles to read:

The New York Magazine proclaimed “The End” on September 14, 2008 in an article by Boris Kachka.

Publishers Weekly agreed on January 5, 2009 in an article by Peter Olson, former chairman and CEO of Random House .

Mike Hyatt, CEO of Thomas Nelson, chimed in on December 10, 2009 in his insightful blog.

Richard Nash continued the assault on January 5, 2010 in an interview on GalleyCat. More was added the next day.

The below video originally prepared for a recent Penguin sales conference by the UK branch of Dorling Kindersley Books. Watch the entire piece without interruption.

Let me know what you think!

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Is Print Dead?

There is an unsettling myth being perpetuated about the death of print books. The news of print’s demise is simply not true. It sounds a bit like Mark Twain having to write a note to a reporter saying “The report of my death was an exaggeration.”

To fully explain I need to start with the music industry.
The impression is that all sales are now digital. And iTunes has killed the physical CD. This is not true.

Approximately 12 songs fit on a CD. And since individual songs can be downloaded, the only way to compare physical CD sales with download sales is to divide the number of songs downloaded by 12. That way you have a one-to-one comparison.

With that assumption in place, Apple is the #1 retailer of CDs in America. No surprise. The surprise is that they only comprise 25% of sales. Walmart is #2 at 14% and Best Buy is #3 (my guess is that Amazon.com is #4 but wasn’t mentioned in the article).

Why is that surprising? Because that means 75% of all sales are still “hard copy.” Physical CDs. It is significant that Apple’s share has increased as a percentage of all sales from 21% in 2008, up from 14% in 2007. But it still means the physical product is outselling the digital by 3 to 1. (In total dollars, across all forms of music, digital downloads comprise only 35% of all music sales.)

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Incoming Proposals

To your left is an actual picture of the pile of proposals our office has received since December 1, 2009. About 30 days worth of incoming mail…during a slow time of the year. The stack of books next to the pile include books sent for review (consideration) and recent publications that I want to look at.

That does not include the myriad of email submissions we get (many simply ignoring our guidelines regarding email submissions)…inquiries from those who use the contact form on our web site (many of those ignoring the request to “Please do not copy and paste your entire manuscript into this form.“)

Or the poor soul that failed to proofread their email before sending this sentence, “I would like to send you my quarry letter….”

Nor does it include those that do an Internet search and call us. Recently we got a call that went something like this:
Agency: This is the Steve Laube Agency…
Caller: What kind of agency are you?
Agency: We are a literary agency.
Caller: What does that mean?

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A Year in Review

This is one of my favorite times of the year. The Christmas glow is still present and since the publishing world is, in essence, on vacation, it is a perfect time to to reflect on the past twelve months.

This was a hard year for many as the economy touched everyone in some way. And yet, despite the ominous cloud of doom and gloom, there were many exciting things to celebrate.

On a personal level our middle daughter was married at the end of June. What a joy to see God at the center of the ceremony. And our oldest daughter had a blast playing keyboards for Alice Cooper (singing “School’s Out”) in front of 50,000 people at the ASU graduation ceremony in May.

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Art of War for Writers

Periodically I plan to recommend a title or two for you to read. I’ve always enjoyed this form of “word-of-mouth” marketing, thus I will “pay it forward.” 🙂

Yesterday afternoon I received James Scott Bell’s The Art of War for Writers: fiction writing strategies, tactics, and exercises (published by Writer’s Digest Books). With interest I took the book home and devoured it. Not literally of course, as I’m not sure what the pages would have tasted like with extra cheese. But I could not keep from turning the pages with delight.

James Scott Bell has done an immeasurable service to writers everywhere. This little book is chock full of sage advice. Loosely based on the ancient classic The Art of War he consistently nudges the reader with nuggets of wisdom that are hard to assail.

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