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Our Service Philosophy


To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.


To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.


To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

Trade Fiction Versus Category Fiction: What’s the Difference?

Often I’m asked, “What’s the difference between a trade book and a mass market category book?”

Great question! Here are some primary differences and as always, the exception proves the rule.

Trade books are:

  • About 95,000 words in length, varying between 85,000 and 100,000.
  • Trim size called “Trade Paperback” is usually 5.5″ x 8.5″
  • Not restricted by the rules of any category or genre.
  • Published seasonally, usually 2-4 times a year, meaning books are promoted for several months.
  • Meant to sell in large part by building an author and author
  • Have no guarantee of a specific number of sales since they aren’t marketed through clubs.
  • More expensive than mass market. In CBA fiction, the typical range for retail is $12.99 to $15.99.

Some publishers, such as Harlequin, have “lines” of “category” fiction that fit into certain genres, such as romance and romantic suspense. This is a primary type of book marketed differently than trade. These books are:

  • About 40,000 to 70,000 words in length, depending on the line.
  • Trim size called “mass market” is usually 4.25″ x 7″. Sometimes a little shorter on the long side.
  • Written to the rules of the line’s genre.
  • Published frequently, often four to six books within several lines each month.
  • Geared so that the reader looks for the publisher’s line first, then the author. However, notable authors should see increased income and contracts.
  • Often marketed through clubs, so a certain number of sales is guaranteed.
  • Less expensive than trade books, currently ranging from about $5.99 to $9.99 retail.

Some authors choose to write one type of book while others write both. When deciding, it’s a great idea to consider what you enjoy writing, and how you ultimately want your career to look, before you set your fingers typing.

Your turn:

What differences did I miss?

Which do you read more: category or trade? Why?

Which do you write? Why?



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A Green-Eyed Obstacle

I know better. And yet I did it anyway. Not my fault, really. I never would have given in if I hadn’t seen that best-seller list. With that name. That author who started years after I did. Who was getting all the accolades, all the lists, all the awards… I …

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Test Marketing Books

In the traditional book-publishing world, insiders often refer to the initial release of a book from a new author as a marketing test…more R&D than launching and promoting a known product. The self-publishing process can function in a similar role of market testing for a first time author. You won’t …

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