The Steve Laube Agency is committed to providing top quality guidance to authors and speakers. Our years of experience and success brings a unique service to our clients. We focus primarily in the Christian marketplace and have put together an outstanding gallery of authors and speakers whose books continue to make an impact throughout the world.
Our Service Philosophy
Content
To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.
Career
To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.
Contract
To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.
Recent Posts
Fun Fridays – September 29, 2023
Writing to a formula is everywhere. Today’s video shows the creation of every Hollywood movie trailer without a single picture.
Figure out the formula for your next book yet?
Leave a CommentEmpathy Maps: How to Discover Your Reader
There are a handful of questions I ask aspiring writers to answer to determine if they have a good grasp on their concept or if their proposal could be a viable option for publishing. The first question is this: “Who are you serving?” Many times, the look I receive in response is wide-eyed and uncertain. If an aspiring author isn’t keenly aware of their reader–who they are, what they are like, or what they need–it is a clear indicator that the person I’m speaking with isn’t quite ready to pitch. Knowing your reader is arguably one of the most essential …
Finding an Audience
Christian authors can find it challenging to determine an audience for their books, mainly because Christian books are aimed at something different than age ranges. Christian books are often aimed at a “psychographic,” rather than a demographic. This means Christian books are often aimed at readers who have certain values, beliefs, and lifestyles, rather than an age range of males or females. No book, except for the Bible, is for everyone; so you need to suggest a target audience for your book. And for a very long time, advertising and marketing focused on age-range markets: 12-17, 18-24, 25-34, 35-44, 45-54, …
I Is for ISBN
978-0-7852-6400-2 978-1-62184-113-5 978-1-4245-6490-3 No, these are not the plays being called by a quarterback during a football game. They are the ISBN numbers on the back of three different books by three different authors. Kudos to the first person to identify the three titles in the comments below. Origins In the mid-60s, a major British bookstore chain (W.H. Smith) moved toward a computerized inventory system and needed a standardized numbering system to identify which books were which because different books might share the same title. Over time, they implemented the BSN or Book Standard Number system. Other retailers in other …
Fun Fridays – September 22, 2023
You must turn up the volume for today’s video to appreciate the sublime ridiculousness of what you are about to see. Writers? Creativity can come from anywhere!!! Share16Tweet