The Steve Laube Agencyis committed to providing top quality guidance to authors and speakers. Our years of experience and success brings a unique service to our clients. We focus primarily in the Christian marketplace and have put together an outstanding gallery of authors and speakers whose books continue to make an impact throughout the world.
Authors we represent
How to send your proposal
learn about the publishing industry

Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

It’s All About You — Sometimes

When I visit the bookstore or library, I seldom fail to see at least one novel where the entire back cover consists of an author photo. That’s it. No endorsements, no story blurb, no author bio. Just a picture of the author. And usually the front cover doesn’t offer many clues, either. Maybe a vague illustration, along with the title and author’s name. To my mind, this means this author has built such a strong fan base that they will buy any book the author writes, regardless, as long as the book shows the author’s name and image.

Likewise, when I was a teenager, I bought every recording by certain artists I enjoyed. I didn’t have to listen to the songs before plunking down my hard-earned bucks. These artists had proven to me that I would enjoy their work so I wasn’t taking much of a risk to buy their albums. Sure, I liked some collections better than others, but I could find at least a few songs on each album I enjoyed, making the investment of my time and money worthwhile.

Forming this type of fan base is what you’re doing by building your brand. You want to create a group of readers who will buy your books no matter what. How to do this?

Consistency Is Key

If your fans enjoy a particular genre, keep writing that. Why? Because if you make a drastic change without warning, your core readers will be disappointed and may not buy your next book. Or the next, or the next. Assuming there are any subsequent books after the switch.

But I Want to Write Something Different!

Anyone can understand the desire for a writer – or anyone else – to crave some variety in work. However, your readers are not buying your books to help you self-actualize. They buy books for their entertainment, edification, and knowledge. Through consistently high quality, you must convince them that they aren’t rolling the dice when they purchase your book. When you demonstrate to them often enough that you provide what they’re looking for, they’ll stick with you. Hence, the effort you have made to build your brand will come to fruition.

So don’t run away from your brand. Embrace it, and enjoy your fans. If and when you want to branch out, it may not be impossible to do so. Ask your agent for direction. It’s what we do!

Your turn:

Is there an author whose books you’ll buy no matter what?

What is your brand? How are you building it?

 

Leave a Comment

You Think The World is Bad Now?

History has always fascinated me. Once you look deeply into it, you see the seeds of an important event being planted years, decades or even centuries before. Nothing happens out of thin air. For instance, it is widely agreed World War Two was a direct result of the way World …

Read More

Morality and the Book Contract

Seven years ago I wrote a post about the morality clause in book contracts. It was met with a collective yawn. Today the landscape is a little different and I hope you will take the time to read this carefully. From Hollywood suddenly trying to find a moral compass to …

Read More