The Steve Laube Agency is committed to providing top quality guidance to authors and speakers. Our years of experience and success brings a unique service to our clients. We focus primarily in the Christian marketplace and have put together an outstanding gallery of authors and speakers whose books continue to make an impact throughout the world.
Our Service Philosophy
Content
To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.
Career
To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.
Contract
To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.
Recent Posts
Branding in Unexpected Places
I recently inherited a few jazz CDs from my father-in-law’s collection. As I prepared to listen to them, I noticed they all had one thing in common – branding.
Each CD included an insert referring to a documentary series by Ken Burns. I haven’t seen the documentary, but I’m familiar with Burns. I chose the particular CDs because each contained recordings of jazz greats, such as Duke Ellington and Ella Fitzgerald.
These CDs were a sure hit for my father-in-law, who was a:
- Documentary fan.
- Ken Burns fan.
- Classic jazz fan.
- PBS fan.
- Kansas City native.
What about You and Your Branding?
First, your fans love books. Reading or listening to books is how they spend a good portion of their leisure time.
Second, Ken Burns has a well-earned reputation for excellence. Take this instance. Recorded music from the early part of the 1900s may not offer the best sound quality. Buying music you’re excited about only to hear hisses and cracks can be deflating. I can attest that the recordings on the CDs I now own are of superior quality. To bring this factor into focus for you, always strive to deliver your best book every time so your growing audience will never be disappointed. So while no author begins with a stellar reputation built over many years, a first-time author can start out strong and keep the quality eminent.
Third, your fans may be voracious readers of the type of book you write.
Fourth, your fans may be plugged into your publisher’s marketing efforts. Many publishers stay in front of readers by showcasing their releases, so they’ll learn about your book first.
Fifth, some serendipity may be involved in your readers’ choice of your book. For instance, you may not know that some of your readers chose your book because of its setting, topics in the storyline, or other factors that reflect individual tastes. There is nothing you can control about serendipity. Just write your best book and enjoy the fans!
As a fan of the Sirius radio station Watercolors, I will now offer a contemporary jazz playlist to play as you write. You’re welcome.
First, it’s super easy to support our brother in Christ, Patrick Bradley. His smooth tunes will keep your fingers moving on the keyboard!
Other excellent tracks from great artists. Some of these include vocals!
From Blake Aaron, a professor at Cal Baptist University: Fall For You
Karrin Allyson: Life Is A Groove (Jordu) (Album Version)
Incognito: Lost Until I Want To Be Found
Lindsey Webster: By My Side
Philippe Saisse: The Girl With Botticelli Eyes
Which artists did I miss?
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Dan Balow to Retire
It is with mixed emotions that I share the news today that Dan Balow, our beloved colleague and one of the most admired and respected leaders in the world of Christian publishing, has decided he is ready to embark on the next chapter of his life and will retire on September 15. He has had a long and fruitful career. Over the years, Dan has worked on the business side of the industry, including marketing, sales, foreign and domestic rights management, audiobooks, digital publishing, and acquisitions. He spent a significant amount of his career with Tyndale House Publishers from the …
Monday Moments – September 7, 2026
The Power of Surrender I appeal to you therefore, brothers, by the mercies of God, to present your bodies as a living sacrifice, holy and acceptable to God, which is your spiritual worship. Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect. Let all bitterness and wrath and anger and clamor and slander be put away from you, along with all malice. Be kind to one another, tenderhearted, forgiving one another, as God in …
Fun Fridays – September 4, 2026
A great song about books! I tried to enable closed captions, but if the lyrics don’t appear, you can find them under the video on YouTube at https://www.youtube.com/watch?v=S8fKjItF-j0. ShareTweet
Tamela Hancock Murray Named Agent of the Year!
We are very pleased to announce that during the recent ACFW (American Christian Fiction Writers) annual event in Memphis that Tamela was named Agent of the Year! ACFW has the largest gathering of Christian fiction authors in the country. This is the second time she has received this honor! I can personally attest to Tamela’s abilities and her success. She works extremely hard and loves her clients. Few in our industry can match her understanding of the Christian romance genre. I am so proud to have her as part of our agency. Join me in giving her hearty congratulations! …