To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.
To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.
To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.
Wish your publisher thought this way about you?
Angela Breidenbach is a bestselling author of fiction through the ages with most of her books set in Montana. She’s the host of Lit Up! on TogiNet.com and iTunes about great entertainment from books to movies. Visit Angela and her fe-lion personal assistant, Muse, posting comedic conversations with his Writer …
Writing is hard. Writing for publication is even harder. And writing to be read and re-read is a Sisyphean task (go ahead, look it up; I’ll wait). So it is no wonder that Samuel Beckett’s line from his novel, Worstward Ho, has been adopted not only by athletes (they are …
Some words are specific to a certain field of endeavor and some are flexible, used to describe something in a variety of arenas. One such word is our vocabulary word of the day: bifurcation. Simply, it involves splitting something into two distinct parts. The prefix “bi” indicates two, so it …
by Steve Laube
Recent I have run into a common misunderstanding. Some writers use the words “marketing” and “publicity” (or P.R. “public relations”) as synonyms when actually one is a subset of the other.
There are marketing departments that have a publicity division or a marketing department that outsources their publicity. The two go hand in hand and should compliment each other.
The best way I can define it is to say that:
Marketing is all about creating multiple impressions.
This can be through ad placement, in-store displays, banner ads, reviews, contests, etc.
Publicity is all about meeting the author.
This is done through radio and television as well as through all forms of social media.
The difference is that author “feels” publicity because they are involved. They do not “feel” marketing, per se.