What I Am Looking For (Dan Balow)

(Updated 1/10/2021)

Since my primary editor connections are with publishers of Christian-themed books, I need to start there, but can expand to the general market in certain circumstances.

I am looking for authors of nonfiction works for adults but will consider nonfiction for younger groups once in a while. I will also expand to consider compelling content for children.

I do not represent authors of fiction.

For personal enjoyment and illumination, I read certain Christian living books, Bible studies, and reference materials, but also biographies, history, and business books. I know the market reads wider than that, not to mention that the majority of buyers are not boomer males like me. Most people in publishing are stretched beyond their personal preferences anyway.

Since agents need to view the world through the eyes of publishers, I will ask questions of potential author clients that are consistent with publisher requirements. With that in mind, other than compelling writing, here are three other things I am looking for in authors:

  • Credibility: You need to be perceived as qualified to write on the topic of your book. Theology books are written by respected theologians, apologetic books by respected apologists, nutrition and exercise books by nutritionists and exercise gurus, etc. Even if you are an excellent writer, you need to have the credentials accompanying whatever you might create.
  • Focus: Very few authors can navigate a wide variety of categories successfully; and if they do, they are usually successful in one before trying the other. Just because you can write a variety of books doesn’t mean you should. Regardless, you need to start somewhere.
  • Marketing: Great writing still counts, but you won’t get far without a great start to personal marketing. Lack of an author platform will be a problem down the line, so get started now if you haven’t already.

Finally, should you be published by a traditional publisher, the first book you wrote may not be the first one published. Agent and author agendas are not always publisher agendas at a particular point in time. Timing is a significant issue.

Just like you, we agents with The Steve Laube Agency exercise our gifts, dealing with disappointment and learning to trust God more and more each day. I pray God grants me the wisdom to make wise decisions and serve authors well.

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Welcome Back, Dan Balow!

by Steve Laube

I am very excited to announce that Dan Balow has joined our agency as the Director of Publishing Development and Literary Agent. This gives us four members of our team, me, Tamela Hancock Murray, Karen Ball, and Dan.

I’ve been looking for ways to increase the services our agency provides to current and potential clients. I have known Dan for 15 years and by adding him to our agency we can expand our role in helping to maximize our client’s sales, work with ministries and organizations to develop their publishing efforts, and expand our reach internationally. Dan’s strengths are his understanding of book marketing, what it takes to be successful in the current publishing environment and how all the pieces of the publishing “puzzle” fit together. Our team has expertise in all facets of the industry, writer, bookseller, editor, marketer, agent, executive management, and publisher.

Dan is a 30 year veteran of the Christian publishing industry. He was the director of marketing for Tyndale House Publishers working with authors Francine Rivers, James Dobson, Josh McDowell, Charles Colson and many others.

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