Researching Your Historical Novel

Angela Breidenbach is a bestselling author of fiction through the ages with most of her books set in Montana. She’s the host of Lit Up! on TogiNet.com and iTunes about great entertainment from books to movies. Visit Angela and her fe-lion personal assistant, Muse, posting comedic conversations with his Writer …

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Fail Better

Writing is hard. Writing for publication is even harder. And writing to be read and re-read is a Sisyphean task (go ahead, look it up; I’ll wait). So it is no wonder that Samuel Beckett’s line from his novel, Worstward Ho, has been adopted not only by athletes (they are …

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Vocabulary Word of the Day: Bifurcation

Some words are specific to a certain field of endeavor and some are flexible, used to describe something in a variety of arenas. One such word is our vocabulary word of the day: bifurcation. Simply, it involves splitting something into two distinct parts. The prefix “bi” indicates two, so it …

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Marketing vs. Publicity

by Steve Laube

Recent I have run into a common misunderstanding. Some writers use the words “marketing” and “publicity” (or P.R. “public relations”) as synonyms when actually one is a subset of the other.

There are marketing departments that have a publicity division or a marketing department that outsources their publicity. The two go hand in hand and should compliment each other.

The best way I can define it is to say that:

Marketing is all about creating multiple impressions.

This can be through ad placement, in-store displays, banner ads, reviews, contests, etc.

Publicity is all about meeting the author.

This is done through radio and television as well as through all forms of social media.

The difference is that author “feels” publicity because they are involved. They do not “feel” marketing, per se.

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Perfect Christian Book Titles

Once in a while, an author and/or publisher come up with the perfect title for a Christian book. Not just something which explains the contents, but the perfect title. No wasted words. It just leaves you speechless. The best title ever (in my humble opinion) was Joel Osteen’s bestseller, Your …

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Publishing is a Global Business

Recently a list of the world’s largest publishers was posted by “Publisher’s Weekly.” It reminded me again of how large the publishing business really is and how easy it is to forget that fact. Below is the top ten listed along with their sales revenue. Rank 2017 Publishing Group or …

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