Wish your publisher thought this way about you?
Fun Fridays – September 22, 2017
Researching Your Historical Novel
Angela Breidenbach is a bestselling author of fiction through the ages with most of her books set in Montana. She’s the host of Lit Up! on TogiNet.com and iTunes about great entertainment from books to movies. Visit Angela and her fe-lion personal assistant, Muse, posting comedic conversations with his Writer …
Fail Better
Writing is hard. Writing for publication is even harder. And writing to be read and re-read is a Sisyphean task (go ahead, look it up; I’ll wait). So it is no wonder that Samuel Beckett’s line from his novel, Worstward Ho, has been adopted not only by athletes (they are …
Vocabulary Word of the Day: Bifurcation
Some words are specific to a certain field of endeavor and some are flexible, used to describe something in a variety of arenas. One such word is our vocabulary word of the day: bifurcation. Simply, it involves splitting something into two distinct parts. The prefix “bi” indicates two, so it …
Marketing vs. Publicity
by Steve Laube
Recent I have run into a common misunderstanding. Some writers use the words “marketing” and “publicity” (or P.R. “public relations”) as synonyms when actually one is a subset of the other.
There are marketing departments that have a publicity division or a marketing department that outsources their publicity. The two go hand in hand and should compliment each other.
The best way I can define it is to say that:
Marketing is all about creating multiple impressions.
This can be through ad placement, in-store displays, banner ads, reviews, contests, etc.
Publicity is all about meeting the author.
This is done through radio and television as well as through all forms of social media.
The difference is that author “feels” publicity because they are involved. They do not “feel” marketing, per se.
Fun Fridays – September 15, 2017
With all the chaos in our world we sometimes just have to laugh. Hope today’s video makes you smile!
Confessions of a Book Club Dropout
Lots of publishing professionals belong to book clubs. That makes perfect sense, since we read lots of books. Why not meet with a group to discuss them? Awhile ago I joined a book club of Christian women who read general market books I normally don’t read. I thought reading along …
Dress for the Job You Want, Not the Job You Have
You’ve heard the standard career advice, “Dress for the job you want, not the job you have,” right? It’s not just about workplace wardrobe. It means, basically, don’t wait until you’re hired to start acting the part—because you may have to act the part in order to get the job …
Perfect Christian Book Titles
Once in a while, an author and/or publisher come up with the perfect title for a Christian book. Not just something which explains the contents, but the perfect title. No wasted words. It just leaves you speechless. The best title ever (in my humble opinion) was Joel Osteen’s bestseller, Your …
Publishing is a Global Business
Recently a list of the world’s largest publishers was posted by “Publisher’s Weekly.” It reminded me again of how large the publishing business really is and how easy it is to forget that fact. Below is the top ten listed along with their sales revenue. Rank 2017 Publishing Group or …