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The Steve Laube Agency

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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Archives for Dan Balow

Dan Balow

What I Am Looking For (Dan Balow)

By Dan Balowon January 15, 2026
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(Updated 1/15/2026)

Whenever I speak at a writers conference or directly with an author, I’ll touch on the fact that what publishers want for new books is not any one thing, but the sum of what each acquiring editor is looking for. While publishing companies might contract for books, it’s their acquisitions editors who advocate for them.

Each acquisitions editor has likes, dislikes, and a theological perspective, and is tasked with acquiring a certain number of books. A particular author’s work might match what they are looking for, or not. There’s a heavy dose of “I’ll know it when I see it” in publishing, adding to its unpredictability and subjectivity.

The job of an agent is to “decode” all this and look for things the editors might like. 2025 saw numerous staffing changes at traditional publishers that may affect what they eventually acquire. This creates a challenge for agents as we navigate the changing seas.

What am I looking for in book proposals from Christian authors in 2026? The obvious answer is what the publishers want to buy, but I like all types of nonfiction and a few authors who write great books for children.

Memoirs and personal stories are one category of nonfiction that I don’t particularly excel in, but I’ll still take a look. Just don’t get your hopes up!

I do not represent authors of fiction. The other agents in this agency are far better equipped than I am for that area.

What do I like? What will sell!

In 2026, publishers will acquire books to release in late 2027, 2028, and beyond. Whether you have finished writing or not, it still takes 15-24 months to get a book published through the traditional route. As a reminder, books contain big messages that can sell for a long time—or at least that’s the hope.

Topics related to urgent and short-term matters should be in another medium.

Other than compelling writing, here are things I am looking for in authors:

• Effort: There is a track record of writing. Books are the result of a lengthy process of work in various written forms.
• Credibility: Theology books by respected theologians, apologetics books by respected apologists, history books by historians, people who have actually done what they write about, etc. Even if you are an excellent writer, you must have credentials to accompany your writing.
• Focus: Only a handful (as in less than a dozen) of authors successfully navigate various categories and usually succeed in one before trying another. You need to start somewhere—pick a lane.
• Marketing: You won’t get far without a good start on personal marketing. The lack of an author platform will be a problem down the line, so get started now if you haven’t already.

Everyone here at The Steve Laube Agency strives to see authors published well. This can take time, so prepare yourself for the journey.

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Category: Agency, Book ProposalsTag: Agency, book proposals

Proof Is in the Platform

By Dan Balowon December 11, 2025
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In many areas of business or ministry, before beginning to do something, staff members typically test whether the service, product, or approach can work in practice. At the very least, some level of research is conducted to ensure interest exists in what they are doing. Listening to feedback and identifying potential challenges is always wise before starting out. The only exceptions might be …

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Category: Book Business, Book Proposals, The Writing Life

Writing in the End-Times

By Dan Balowon November 13, 2025
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Biblically speaking, we are living in the last days, and have been for almost two thousand years. But we are closer than ever to the return of Christ, and it seems to me the music is growing louder. Since only God the Father knows the day and time of Christ’s return, we have no idea when; however, we may see signs. In Luke’s Gospel, we read what Jesus said about knowing what is to come: He said to …

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Category: Encouragement, Inspiration, Theology

Jenga Books

By Dan Balowon October 23, 2025
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Jenga is a game invented over 50 years ago, consisting of 54 small wooden blocks stacked in a tower. Players take turns removing blocks from the stack and placing them on top, making the tower increasingly unstable. When someone causes the tower to fall, they lose. The trick is to place a block in a precarious position, so the next player has no option but to make the stack collapse. Personally, …

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Category: Book Business, Book Proposals, Pitching, The Publishing Life, The Writing Life

How Self-Publishing Alters Authors

By Dan Balowon October 9, 2025
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Anyone who regularly reviews book proposals can easily see the influence of self-publishing on authors’ thinking, especially in the following areas. Calendar “I’d like this book out for Christmas.” To which I reply, “What year?”  This is the most stark reminder of the differences in the models. The length of time to market for a book is measured in weeks or months for the author-controlled process …

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Category: Book Business, Self-Publishing, The Writing Life

Who Needs Tech? Authors Do

By Dan Balowon September 25, 2025
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As each year passes, the need to adopt certain technologies becomes increasingly important. Want to get paid? You’ll need to arrange for direct deposit into some sort of banking account.  You’ll need to log in to it and manage it somehow. Want to pay bills? You’ll need to log into a mobile app or online service to do it. Sure, there are holdouts to the old ways; but at some point soon, there will …

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Category: The Writing Life

Start With an Audience of One

By Dan Balowon September 11, 2025
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In every introductory communications workshop or class, some version of “imagine your audience” as you speak or write is part of the first session. Of course, for the Christian communicator, our preeminent audience is God, as whatever we do is seen and heard by the one who made us and gave us the ability to do anything. However, from an earthly standpoint, we communicate with other people. And the …

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Category: Inspiration, The Writing Life

Authors and Books During World War II

By Dan Balowon August 28, 2025
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World War II ended 80 years ago and was the pivotal period of the 20th century, if not much broader. Still, authors wrote, publishers published, and readers read. Notable Authors During World War Two (titles and year appearing on bestseller lists in the US) Fiction AJ Cronin (The Keys of the Kingdom – 1941, The Green Years – 1944) Albert Camus (The Stranger – 1942) Ayn Rand (The …

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Category: Historical

What in the World Are Agents For?

By Dan Balowon August 14, 2025
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In the classic 1999 movie comedy Office Space, there are many memorable lines, such as, “The people to cake ratio is too big,” describing an office party, and “Yeah, I’m going to need you to …” sentence starter for anything the boss wants, to my favorite, delivered by one of the consultants tasked with finding inefficiencies, “What is it you do here?” I have thought of asking that question any …

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Category: Book Business

Why Are Traditional Publishers So Picky?

By Dan Balowon July 24, 2025
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Publishing books is an imprecise process, with many ingredients involved, making it impossible to predict a particular outcome. Working for and with publishers for most of my life, I’ve seen every side of the business; and the best I can do to describe it is humbling for everyone involved. Anyone who thinks they have it all figured out with 100% certainty is in for a rude awakening and a humbling …

Read moreWhy Are Traditional Publishers So Picky?
Category: Book Business, Rejection
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