Author Steve Laube

Dealing with Bad Publishing News

Remember the media principle of “if it bleeds it leads,” which means bad news or salacious headlines are designed to grab our attention. When authors are constantly barraged by bad news, it can be demotivating at the very least.

I’m sure sales for your book could be better. I’m with you. Instead, you might consider the number that have sold. If it is only 100 copies, put all 100 people in a room and stand in front of them and discuss the ideas your book presents and how those ideas have changed their lives.

The prophet Jeremiah toiled for 40 years and had only one convert (his secretary Baruch). His words were burned by the King, piece by piece as they were read (Jeremiah 36:20-27). Not once did he see any change in the people of Judah. But his words were not wasted.

Therefore, when any industry news crosses your eyes or ears (closure of a favorite store, a less-than-stellar royalty report, Amazon is taking over the world, etc.), take heart. Books are still selling. Words still matter. Writers are still needed. Oh, and one last thing, God is still sovereign over all things.


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Fun Fridays – July 12, 2019

This is a long video, nearly 15 minutes. But it is worth it. Ever wondered what the real interpretation of body language is like? Learn from a former FBI agent whose job it was to catch spies. If you’ve ever used any of the tropes he debunks in the first …

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Podcasts for Christian Writers

Podcasts can be one of the best sources of information on how to become a better writer and succeed in publishing. Here is a list of some great podcasts for Christian authors. If you know of a Christian publishing podcast not mentioned here, please let us know in the comments; …

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Fun Fridays – July 5, 2019

In the U.S., this is a long weekend because of yesterday’s July 4th celebration. For those who like to be adventurous in their time off, enjoy this video of “Captain Risky.” An insurance company in Australia made this hilarious video of a stuntman who never gets it quite right.

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Books Are Still Selling

Despite the desire of many to declare the death of the book, they continue to sell at a breathtaking pace. (New Yorker magazine “Twilight of the Books”  and BBC future – “Are paper books really disappearing?”) According to the “Association of American Publishers’ StatShot Annual Report for Calendar Year 2018,” …

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Fun Fridays – June 28, 2019

You simply have to watch and listen to this video to grasp its genius. You will have to be watching to follow the lyrics. Of course, the music is now repeating in my mind on an endless loop! From the copyright notes: A biblical and ancient Near-Eastern-studies–themed parody of “I …

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What Are Average Book Sales?

by Steve Laube

We recently received the following question:

“What does the average book sell today? An industry veteran at a writers conference recently said 5,000. What??? I know it all depends….but … nowhere near 5K, right?”

My simple answer?

It’s complicated.
It depends.


Average is a difficult thing to define. And each house defines success differently. If a novel sells 5,000 copies at one publisher they celebrate and have steak dinners. If a novel sells 5,000 copies at another publisher you find staff members fearing for their jobs and in total despair.

Let me give you some real numbers but not revealing the author name (and there is a wide variety of publishers represented):

Author 1: novelist – 3 books – avg. sale = 8,300

Author 2: novelist – 12 books – avg. sale = 19,756

Author 3: novelist – 3 books – avg. sale = 7,000

Author 4: novelist – 7 books – avg. sale = 5,300 (Two different publishers)

Author 5: non-fiction devotional – 5 books – avg. sale 10,900

Author 6: non-fiction – 2 books – avg. sale = 5,300

Author 7: novelist – 4 books – avg. sale = 29,400

Author 8: non-fiction – 3 books – avg. sale = 18,900

Author 9: fiction – 7 books – avg. sale = 12,900

Author 10: non-fiction – 5 books – avg. sale = 6,800 (three different publishers)

So you can see it DOES depend. Depends on the author and publisher and topic or genre.

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Fun Fridays – June 21, 2019

Today is the first official day of Summer (June 21), so while you are basking in the warmth of the day, please enjoy this video of a woman who is passionate about grammar. Before watching, try not to laugh at this grammar joke. Did you hear the one about the …

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Agent-of-the-Year Finalists

I am so very proud of Tamela Hancock Murray and Bob Hostetler. They have both been named as finalists for the Agent-of-the-Year award given annually by ACFW (American Christian Fiction Writers – Tamela won this prestigious award in 2017 and is honored to be a finalist again. This is …

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