The Steve Laube Agencyis committed to providing top quality guidance to authors and speakers. Our years of experience and success brings a unique service to our clients. We focus primarily in the Christian marketplace and have put together an outstanding gallery of authors and speakers whose books continue to make an impact throughout the world.
Authors we represent
How to send your proposal
learn about the publishing industry

Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

News You Can Use – Sept. 13, 2011

How Fiction Changed After 9/11 – The Economist explores the topic.

How Long Does Your Shared Link Stay Viable? – This fascinating study by bit.ly shows that if people don’t see your link within three hours, they never will. Sobering isn’t it?

Seven Deadly Sins of Self-Publishers – Darby Rae presents some sound advice.

Are You Wasting Time Checking the Amazon Rankings? – BookBuzzer describes a tool that alerts you only if your rankings go up…and a daily digest of activity. Wean yourself off your Amazon Rank addiction.

What Can C.S. Lewis Teach you about Writing? – Kevin deYoung writes this post about the writing life.

Leave a Comment

What Are Average Book Sales?

by Steve Laube


We recently received the following question:

“What does the average book sell today? An industry veteran at a writers conference recently said 5,000. What??? I know it all depends….but … nowhere near 5K, right?”

My simple answer?

It’s complicated.
It depends.

HAH!

Average is a difficult thing to define. And each house defines success differently. If a novel sells 5,000 copies at one publisher they celebrate and have steak dinners. If a novel sells 5,000 copies at another publisher you find staff members fearing for their jobs and in total despair.

Let me give you some real numbers but not revealing the author name (and there is a wide variety of publishers represented):

Author 1: novelist – 3 books – avg. sale = 8,300

Author 2: novelist – 12 books – avg. sale = 19,756

Author 3: novelist – 3 books – avg. sale = 7,000

Author 4: novelist – 7 books – avg. sale = 5,300 (Two different publishers)

Author 5: non-fiction devotional – 5 books – avg. sale 10,900

Author 6: non-fiction – 2 books – avg. sale = 5,300

Author 7: novelist – 4 books – avg. sale = 29,400

Author 8: non-fiction – 3 books – avg. sale = 18,900

Author 9: fiction – 7 books – avg. sale = 12,900

Author 10: non-fiction – 5 books – avg. sale = 6,800 (three different publishers)

So you can see it DOES depend. Depends on the author and publisher and topic or genre.

Read More

Fun Fridays – Sept. 9, 2011

This one has been around for awhile but it still makes me laugh every time. It is the perfect parody of the author/editor brainstorming session. At the end the author sounds like one who has just attended a writers conference and received a variety of advice!

Read More

Saving the World, One Romance at a Time

Often I will receive submissions of novels tying in an element of mystery and suspense with romance. Writers targeting the romantic suspense market will find difficulty in placing this type of story. Why? Because romantic suspense readers have certain expectations that won’t be met with a mere element of mystery and intrigue.

In my experience trying to sell and market romantic suspense, I have found that the readers of this genre want all-out adventure and crime solving along with compelling romance. The suspense is foremost, with the romance being tied in so deeply that the story won’t survive without it.

Read More

News You Can Use – Sept. 6, 2011

Trends in Publishing– A clear assessment of where things seem to be headed by Giuseppe Granieri.

Improve the Speed of Your Reading – Try it out! It is amazing how fast you really can read literally one word at a time.

The Secret Language of Pronouns – A Scientific American article about how men and women use pronouns differently. Agree or disagree?

Publish America’s Shady History – Publisher’s Weekly investigates this self-publishing company.

86 Beautiful Book Covers – Do you agree with this blogger’s assessment?

Read More