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To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

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News You Can Use

Pretend You Are on an Airplane – an excellent article on how to be more productive in your work day.

How to Handle Criticism – This is the bane of a writer’s existence. So how do you handle it when others criticize?

How Not to Write a Book Review – Three golden rules for those who review books.

Before You Send Another E-mail – Read this post by Seth Godin. For example: “If this e-mail were to cost me 42 cents, would I send it?”

Are You a Perfectionist Writer? – Jeff Goins has some quality advice about perfectionism.

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The Greatest Book (Ever) on Sales & Marketing

by Jim Rubart

Today’s guest post is from Jim Rubart. He and I first met at the Mt. Hermon writers conference where I infamously rejected him (see #10). A bit about Jim. Since 1994, Jim has worked with clients such as AT&T/Cingular, RE/MAX, ABC and Clear Channel radio though his company Barefoot Marketing, but his passion is writing fiction. His debut novel Rooms released in April 2010 and hit the bestseller list that September. His next novel, Book of Days released in January. He’s also a photographer, guitarist, professional speaker, golfer, and semi-pro magician. He lives in the Northwest with the world’s most perfect wife and his two almost-perfect sons. No, he doesn’t sleep much. Visit his website at www.jimrubart.com.

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What’s the best book you’ve read on sales and marketing? I’m guessing that if you were to list your top five favorites,Green Eggs and Ham probably wouldn’t be in the mix.

But it should be.

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Tag, You’re It!

One of the most common habits I see burdening stories is overemphasis on conversational tags, which goes hand in hand with not making good use of action tags. Here’s an example I just made up:

“No,” she exclaimed. She looked at the the pot of stew bubbling the stove and saw red juice splattering. She began to stir.

Unable to resist multitasking, I demonstrated several bad habits in the above sample of poor writing.

First, punctuation. When a character exclaims, use an exclamation point.

“No!”

“She exclaimed” adds no new information unless you need to designate a character from several so in almost every case, omit it. Same can be said for tags such as “said” and “asked.” In fact, “asked” accomplishes nothing because the question mark says it all.

Any tag should reflect what the character is saying. “He’s a slippery snake,” she hissed, trumps, “What a viper,” she hissed. If in doubt, entertain the office cat. Read sentences aloud to make sure the tag works.

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Show, Don’t Tell

I’m From Missouri—SHOW me!

Okay, truth be told, I’m from Oregon. But in the 30 years I’ve been editing fiction, I’ve discovered a number of issues almost all writers face, regardless of how much they’ve written or been published. If I had to pick the top issue I see over and over, it would be Show, Don’t Tell.

What, you may ask, does that mean? It’s actually pretty simple. It’s the difference between telling us what someone is feeling, and letting us see it for ourselves through dialogue, action, and body language. For example:

Jack was so angry he could kill.

That, my friends, is telling. But…

Heat filled Jack’s face, his chest, his blood. His fingers tightened on the gun. Nobody did this to him. Nobody. His finger caressed the trigger, and he smiled. The fools thought they’d taught him a lesson, but they’d see they were wrong. They’d see it all right…just before they died.

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