The Steve Laube Agencyis committed to providing top quality guidance to authors and speakers. Our years of experience and success brings a unique service to our clients. We focus primarily in the Christian marketplace and have put together an outstanding gallery of authors and speakers whose books continue to make an impact throughout the world.
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Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

Build it Before They Come

 

If you want to be a published writer, realize that someone will look for you on the web. Agents will Google your name. I guarantee that editors and marketing folks will visit your web site to find out more about you.

Thus your web site needs to be both professional and effective. It is a bit like putting on your “Sunday Best” before going to an interview. That first impression is critical.

Allow me to share unscientific, subjective thoughts regarding a few elements I especially enjoy as an agent learning about writers through their web sites:

1)    A home page sharing a good photograph of the author, a brief bio, and a sense of what type of books the author writes. Bold colors and dramatic images are great for edgy, suspenseful, mysterious, and speculative stories. Gentle color schemes and images of beauty take a visitor into soft stories. Writers of Amish fiction using those images on their home pages provide immediate brand and identity.

2)    A page about the writer’s books. Show visitors your book covers. Give a blurb about each plot. Mention awards. Include a link to an Internet retailer so the visitor can buy your books on the spot. This is also a great place to include a link to your publisher’s site. Show that you are in great company with other wonderful authors and what great taste your publisher has demonstrated in choosing your books.

3)    Your third page is tricky because it’s personal. To stay professional, be judicious in sharing. Anyone can stop by your web site. Someone once told me he could look at one picture on a site and locate a person’s house. Thankfully this wasn’t an ominous person! But in only a few clicks through social networking and mapping sites, anyone can piece together a profile of you and your family. An experienced webmaster can help decide how much family information to share.

4)    Another page might include hobbies if they reflect your work. For instance, if you write Westerns and have traveled to the West for research, share pictures. If your stories include sewing, perhaps offer sewing tips. Keep unrelated information off the site. For example, your author web site is not the place to advertise a second business. Save that for a different site. Here, focus on your books.

5)    Bloggers need to make it easy for visitors to find their blogs. Adding a link to an email address set up for your site only is a good idea. Agented authors, please also include a prominent place for your agent’s name and a link to the agent’s and/or agency’s site. Your agent will thank you!

My personal author web site was recently redesigned (email me if you would like their information). Our agency’s web site was put together by AuthorMedia.com. Karen Ball’s personal site was designed by Pulse Point Design. Check them out!

 

 

 

 

 

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The Care and Feeding of … WORDS!

“Handle them carefully, for words have more power than atom bombs.”
Pearl Strachan

“By words the mind is winged.”
Aristophanes

“The turn of a sentence has decided the fate of many a friendship, and, for aught that we know, the fate of many a kingdom.”
Jeremy Bentham

Amazing, isn’t it? Something so small as words can have such huge impact.

The right word in any circumstance can bring peace, comfort, laughter, tears. It can elicit emotion, stir action, deliver forgiveness, change lives. For generations, words have moved and motivated. Writers, steeped in the wonder of words, have poured their hearts out on stark paper, only to have those pages come to life in ways they never imagined, and to have their words live on in the hearts and minds of readers long after they’ve been read.

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News You Can Use

A $30 iPad…for kids? – take a look at the new anaPad. Have to admire the entrepreneur, even when the idea seems a little odd.

Twitter Profile Mistakes – Excellent advice for writers who tweet.

Andrew Wylie in the Wall Street Journal Magazine – See what this uberagent has to say about the future of publishing. Especially note his thoughts on the global market.

Would James Joyce have used an iPad? – An interesting look at a “classic” writer and what tools he might have used today.

Top Ten Misused English Words – A great list. Any words you would add? (Calvary vs. Cavalry…)

Take a gander at this fascinating infographic comparing Walmart and Amazon.

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Letting Go of Your Babies

One of the worst mistakes writers can make is being too possessive of their words. They fight for each adjective, adverb, and conversation tag.

My early writing suffered from too many words. I once wrote an artist didn’t “really” understand the difficulties of making a living in his profession. The editor kindly cut all instances of “really,” “just,” “so,” “very,” and other weak words experienced editors call “weasel” words.

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