Okay. I know this is sort of a “guy thing” but please watch these three minutes of incredible awesomeness!
It has nothing to do with writing, but everything to do with creativity. Be inspired.
To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.
To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.