Cello Wars! (the Star Wars version)
These guys had way too much fun doing this. Please do yourself a favor and watch the whole thing right through to the credits (four minutes long).
To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.
To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.