You owe it to yourself to read the following links and then watch the embedded video. We are all quite aware that the book publishing industry is in the throes of considerable change. Sales channels are shifting and marketing channels have splintered.
Some folks are dismayed by this, and others see it as opportunity. But, as usual, a middle ground can be found. And that middle ground is displayed in the video below.
But first, the articles to read:
The New York Magazine proclaimed “The End” on September 14, 2008 in an article by Boris Kachka.
Publishers Weekly agreed on January 5, 2009 in an article by Peter Olson, former chairman and CEO of Random House .
Mike Hyatt, CEO of Thomas Nelson, chimed in on December 10, 2009 in his insightful blog.
Richard Nash continued the assault on January 5, 2010 in an interview on GalleyCat. More was added the next day.
The below video originally prepared for a recent Penguin sales conference by the UK branch of Dorling Kindersley Books. Watch the entire piece without interruption.
Let me know what you think!
https://youtube.com/watch?v=Weq_sHxghcg
