Book Proposals

The Ultimate Sound Bite

Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today’s crowded market.

You have less than a minute to make that hook work. But it can take hours to craft that pitch.

It is also called creating the “elevator pitch” or the “Hollywood pitch.” The goal is get the marketing department to exclaim, “We can sell that without any problem!” And ultimately to get a consumer to say, “I want that” or “I need that” or “I know someone who should have that.”

When teaching this I’ll have the writer go to the front of the class and present their elevator pitch. The writer can say the genre (fiction or non-fiction genre) and the title. Then present the pitch in 25 words or less.

Sometimes the entire class will ooh and ahh. In that moment, we all learn what an effective pitch sounds like.

Then I ask,”What is the book about?” If the class cannot answer, then the pitch has a problem.

Care to give yours a try?

25 words or less. No fudging

Genre:
Title:
25 word pitch:

 

Go!

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Create Magic with Words

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The Wild Pitch

In honor of the upcoming baseball season I thought it would be fun to explore the art of pitching.

A couple years ago I was watching a Major League baseball game and the pitcher unleashed a horrific throw that sailed about eight feet behind the batter. It floated to the backstop without a bounce and everyone in the stadium wonder what had just happened. It looked like the pitcher lost his grip and could not stop his delivery. In baseball terms this is classified as a wild pitch.

Unfortunately many writers unleash a pitch on an agent or an editor before it is ready to deliver. Let me list a few actual letters I have received.

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A Title Wave

Some writers find it hard to title their work; others have as much (or more) fun creating titles as they do writing articles, stories, or books. So, just for fun, I asked some of my colleagues and clients: “What title of a nonexistent, imaginary, unwritten, or unpublished work do you …

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