In the 1960s, there were some unusual commercials that would have been widely enjoyed if aired during the current Super Bowl. Enjoy this one from Rice Krispies utilizing a famous opera. You’ll never hear the famous refrain the same way again!
See more comments below after you watch the video.
This review was written years later by LA Times writer Diane Haithman in 2005:
“at a Los Angeles Opera performance of “Pagliacci” … instead of focusing on tenor Roberto Alagna singing the celebrated tears-of-a-clown aria “Vesti la giubba,” I could only hear: “No more Rice Krispies! We are out of Rice Krispies … “
Credit to weirduniverse.net for this tidbit! (http://www.weirduniverse.net/blog/comments/no_more_rice_krispies)
Don’t Make Your Readers Whack Through Weasel Words
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Being an OK Boomer as I am, I remember this ad! I sent this to my personal email to watch the video later, but did read the review that you posted under the video. Perhaps it is because I am particularly susceptible to ear worms, but once I read the words, “No more Rice Krispies! We are out of Rice Krispies …” I haven’t been able to get it out of my head.
I was in 4th grade when the ad was on TV. I recall that we had a school assembly and an outside speaker, who had the misfortune of saying something about how weather changes could cause shortages of the grains that are used to make breakfast cereals. I can still hear nearly 300 kids suddenly singing, “No more Rice Krispies! We are out of Rice Krispies!”
Mr Koch, our principal and a good friend of my grandfather, stared right at me as I sang along. I thought sure I was in for it. But later that week he was at my grandparents home and I could hear them laughing then he began to sing, “No more Rice Krispies! We are out of Rice Krispies!” It was the first time I realized that teachers were people, too.
Love this commercial. Wasn’t there a Bugs Bunny cartoon set to opera?
I remember this–this was one of my favorite commercials when I was a kid.
I had a similar experience to the LA Times writer. My family has watched several of Tim Hawkins’ YouTube videos and chuckled over one of his songs titled “I Don’t Drink Beer.” We had no idea the song was a parody. My son and I attended the wedding of one of his friends, and the soloist started singing the real version of this song. My son looked at me and whispered, “Where do I know this song from?” I whispered back, “I’ll tell you later.” After a few minutes, he remembered and had to keep from laughing out loud. I wondered if the person behind us wondered why my son’s shoulders were shaking for so long. I wish I could remember the name of the original song.
Steven Curtis Chapman, I Will be Here
https://www.youtube.com/watch?v=Ed6eAXcr-K8
Thank you!
Love it! Wonder if any baseball players use(d) opera for their walkout music?
Dear Steve,
Thanks so much for letting God use you when the time was right for you to post the importance of seeking the correct venue for non-fiction work. I have ordered Christian Writers Market Guide and look forward to finding an appropriate place for Moondreams.
Blessings,
Molly Weber
Dear Bob,
Thanks for confirming my news regarding when a non-fiction work is more appropriate for a magazine article versus a book. I am looking forward to receiving Christian Writers Market Guide.
Blessings,
Molly Weber
How profound.
So that’s how Rice Krispies started…