There is mixed news with regard to book sales in May of this year. Store sales were down 2.6% but publisher sales were up by 9.8%. Read all the various stats here. Remember these are simply comparison of 2010 monthly numbers with 2009.
The biggest area of growth, percentage-wise, is in e-books (up 162.8%).
But lets look at actual dollars, not percentages.
Publisher sales (according to the Association of American Publishers) were $715.3 million in May. Of that total, e-books accounted for $29.3 million…or about 4%. If this was a 162% jump over 2009, then e-book sales in May of last year were $11.2 million.
There is no question that this is a huge leap. But it still means that 96% of all sales are still in hard copy.
Many experts claim that in five years (by the year 2015) that e-books will “tip” and account for over 50% of all book sales. I’ve heard this from two major publishers (one was the head of the digital initiatives for that publisher) and from my friend Randy Ingermanson in his excellent e-zine (read pages 2-11 for his full report on the issue).
For that to happen a 100% growth rate would have to be sustained. That would mean 2011 would have e-books at 8% of sales, 2012 at 16% of sales, 2013 at 32%, etc.
I’m not arguing that it won’t happen.
