Sometimes in publishing it’s not what you don’t know that gets you into trouble, it’s what you don’t know you don’t know. One thing a lot of authors don’t know to even ask about is metadata.
Hold on to your horses, ladies and gentlemen, because today we are going to nerd out about metadata with Joshua Tallent.
Joshua is a metadata nerd who got his start in publishing making ebooks for a Bible software application, and later became the leading expert in the Kindle ebook format. He now serves as the Director of Sales and Education at Firebrand Technologies, a company that helps publishers manage their internal workflows, digital distribution, and marketing efforts.
Questions:
- What is metadata?
- Why is metadata important?
- Let’s talk about keywords.
- Is metadata different for Christian books?
- Is metadata different for ebooks and print books?
- What mistakes do publishers make with metadata?
- How can authors check what their metadata is?
- How can traditional authors affect their metadata?
- How can indie authors change their metadata?
Links:
- Twitter: @jtallent
- FireBrandTech.com
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The post 040 What Authors Need to Know About Book Metadata appeared first on Christian Publishing Show.
Origins of Labor Day
Something that they used to say,
and I don’t know to laugh or cry:
for a new aeroplane, on the day
it’s lighter than its data, it’ll fly.
Now it seems, for books it’s true
that the enhanced data package
started small, and the it grew
so it’s now less book than baggage.
But fear not, though this seems imposing,
and your dreams are going south;
let me just say this in closing,
part of metadata’s word of mouth.
Don’t shake your head and cry, “Oh, brother!”
Set one foot down, and then another.