Today we are going to talk about design. This is an important topic and not one many people in the publishing industry have formal training in.  Just like everyone thinks they can write a book, everyone thinks they understand design. Ignorance of the complexities of a profession is not a suitable replacement for mastering those complexities. But, before we can talk about good and bad design, we …

Today we are getting back to the fundamentals and talking about how to become a better more successful writer.  And who better to talk to about this than Jeff Goins? Jeff a writer, speaker, and podcaster. He is the best-selling author of five books, including You Are a Writer (So Start Acting Like One) and Real Artists Don’t Starve (Affiliate Links). His award-winning blog GoinsWriter.com is …

Today we are going to talk about one of the scariest and most powerful tools in the book promotion toolbelt: public speaking. There is a reason nearly all of the top nonfiction authors are also public speakers. Even many novelists find public speaking to be a key way of driving book sales. If the idea of public speaking scares you, don’t worry! Joining us today is Aurora Gregory. Aurora is the …

Today we are going to talk about promotional tours for your book and which works better, a blog tour or a podcast tour. We’ll also talk about why podcast tours are replacing blog tours and what to do about it. What is a blog tour? A blog tour is when you (or your marketing/PR person) schedule a series of blog posts about you and your book.  These posts take a few forms: Author Interview – The …

How can Christian authors sell their books through mainstream channels like Amazon and, even, to mainstream readers? With the close of Lifeway, more and more Christians are switching to mainstream retailers to buy Christian books.  Joining us today to talk about this is Rob Eagar.  Rob is a marketing consultant who has coached over 600 authors. He has helped both fiction and nonfiction books …