Today we are going to talk about one of the scariest and most powerful tools in the book promotion toolbelt: public speaking. There is a reason nearly all of the top nonfiction authors are also public speakers. Even many novelists find public speaking to be a key way of driving book sales. If the idea of public speaking scares you, don’t worry! Joining us today is Aurora Gregory. Aurora is the …

Today we are going to talk about promotional tours for your book and which works better, a blog tour or a podcast tour. We’ll also talk about why podcast tours are replacing blog tours and what to do about it. What is a blog tour? A blog tour is when you (or your marketing/PR person) schedule a series of blog posts about you and your book.  These posts take a few forms: Author Interview – The …

How can Christian authors sell their books through mainstream channels like Amazon and, even, to mainstream readers? With the close of Lifeway, more and more Christians are switching to mainstream retailers to buy Christian books.  Joining us today to talk about this is Rob Eagar.  Rob is a marketing consultant who has coached over 600 authors. He has helped both fiction and nonfiction books …

Sometimes in publishing it’s not what you don’t know that gets you into trouble, it’s what you don’t know you don’t know. One thing a lot of authors don’t know to even ask about is metadata. Hold on to your horses, ladies and gentlemen, because today we are going to nerd out about metadata with Joshua Tallent. Joshua is a metadata nerd who got his start in publishing making ebooks for a …

Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt and Mark Batterson. He is the creator of Book Proposal Academy, an online course and mentoring and community hub for writers.   Questions: What is a book proposal? What is Pub Board? How to Get A Publishing Board To Buy Your Book …