Since many in the U.S. will be spending this weekend celebrating Independence Day at picnics and backyard barbecues, I thought it’d be fun to place an unforgettable jingle in your mind. And then a second video below that gives a behind-the-scenes look from the fellow who wrote it.
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Interesting. I never noticed that there was a time that jingles lost their loster. While I have many jingles seemingly permanently planted on the brain, the Chili’s one isn’t one of them though I do remember hearing it.
On a side note, I also think it’s interesting that I do remember jingles, or certain lines of dialogue from shows or movies that stick with me forever, but by the same token, I HATE listening to books on audio. Go figure.
Never had the ribs, but I’m a fan of the jingle. 🎼
I honestly would enjoy watching all those old commercials in a long video. And it would be long. Cereal and candy jingles would be fun. And I remember one commercial for French’s mustard with clapping hamburger buns. Some were visually delightful and most had jingles. They are much more sophisticated now. Yes, the things that stick in our brains like floaters and zingers before the eyes can be annoying. This one could be if heard too many times.
Guy is exactly right. After the 60’s and 70’s jingles boom, presenting any kind of original jingle became quite frowned upon in advertising creative departments.
The next trend was using classic rock and roll songs exactly as performed by the original artist. And don’t even think about rewriting them with your own clever lyrics. (Still it was quite a scandal in 1988 when the Beatles’ “Revolution” was used by Nike.)
In the 80’s, I was a copywriter on Michigan Avenue in Chicago and did write a series of six tongue-in-cheek jingles for the American Egg Board based on the old Donald O’Connor song, “Make ’em Laugh.” Even winning an NY Addy Award. That was probably the exception to the rule.
I also wrote original jingles for Midway Airlines and Berry Dairy. Both products are long gone. You can blame me.
Thanks Steve for the walk down memory lane.
Kathryn J. Bain
Barry Manilow used to do jingles before he hit it big (including State Farm). He used to sing them at his concerts. Don’t know if he still does, but it was always great to hear the ones he wrote.
Kristen Joy Wilks
Ha! That was great. Jingles are interesting but when I’m trying to think of the name of the auto parts store I’m headed to, it is the jingle that helps me remember. I wonder what a chicken romance book jingle would sound like? Perhaps clucking???
Rebecca Barlow Jordan
Thanks for sharing the history of this jingle, Steve. Some are unforgettable…and some quite forgettable. But some of them were lucrative. I’m sure no one runs this kind of contest anymore, but in the 90s when we lived in Allen, TX, the sports editor ran a contest for chants or jingles for the Allen Eagles football team. On a lark, I sent in one of those “forgettable” ones: “Eagles, eagles, rise and soar; send those turkeys out the door.” How fun! I won the $75 first place award! I’m quite sure I’m the only one who remembers it. 🙂 Happy July 4th!
I like it! 😎