Fun Fridays – March 17, 2017

Truth in Advertising. An eleven-year-old girl scout wrote a well crafted letter which was read on a popular podcast. Listen to Mike Rowe read the letter. Below the video is a “rest of the story” for you.

As you listen, think of your own writing. Does it convey your voice? Is it structured to build the reader to a conclusion? Is there a turn of a phrase or a word choice that makes it electric?

This went viral on Facebook with over 9.7 million views. Ended up on network TV.

As of a month later Charlotte had sold 23,000 boxes of cookies. A girl scout record.

HT: Dan Balow

10 Responses to Fun Fridays – March 17, 2017

  1. Candy Nichols March 17, 2017 at 5:21 am #

    I had been meaning to let you know what a wonderful job you have done on the 2017 Market Guide .

  2. Jon Guenther March 17, 2017 at 5:36 am #

    23,000???!!! Amazing! And sounds truly altruistic about helping our veterans. What a great kid! Happy Friday, SLA.

  3. Melissa Henderson March 17, 2017 at 6:35 am #


  4. Richard Mabry March 17, 2017 at 6:40 am #

    Dan, one of our mutual colleagues says that your brand is your promise to the reader. That’ll make you think. Thanks for sharing this.

  5. Glenda March 17, 2017 at 7:10 am #


  6. Carol Ashby March 17, 2017 at 8:55 am #

    Truth in advertising…how refreshing! It’s great to learn of a young girl who lived it and was rewarded as a result.

  7. Ann Coker March 17, 2017 at 12:03 pm #

    This exchange was delightful. I left the you tube going and enjoyed a letter from Mike’s mom. He can’t read without laughter, and that makes it more intriguing.

  8. Sheri Dean Parmelee March 17, 2017 at 12:42 pm #

    I would love some of the gluten-free wasteland cookies for my dad. Of course, he has no sense of taste (or smell) so he wouldn’t care if he was eating a barren wasteland of sweets. Loved the video, Steve! Thanks for sharing it!

  9. Peter DeHaan March 17, 2017 at 5:55 pm #

    So cool!

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