Today’s video is rather startling to watch. Titled Every Covid-19 Commercial Is Exactly the Same, it speaks a lot to the challenge of cliche vs. creativity.
If you have some thoughts on how you can avoid sounding like the previous proposal in an agent’s stack or like another author in your genre, feel free to weigh in!
This is a reality we agents face when working through proposals, both unsolicited and those from existing clients! How do you say the same thing–but in a different way?
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OLUSOLA SOPHIA ANYANWU
Hi Steve, thanks for the video. It was quite striking to see what you were all about in terms of originality, creativity on the side of Synonyms and unimaginative and unoriginal on the side of Antonyms! This is food for thought.
Thanks for the post.
Olusola Sophia Anyanwu
Hey Steve, I laughed out loud.
But this brilliantly-edited video is not an argument for being unique. It’s proof that working creatives that need to pay the bills are forced to follow the crowd. After all, all these spots got produced.
Note to first time authors. Unfortunately, the best way to get your first book published is to mimic everyone else.
Even more unfortunately, after 25 books, an author still can’t convince publishers to explore a project that’s outside the box.
Thank you for saying what some of us feel!
Exactly right Jay! Follow the well worn path and you may be able a published author. After all we’re all in this together!
My wife hates that phrase. It kills her to watch me, whose workload as a hospital materials manager has tripled. She keeps seeing me chase my tail trying to find supplies that just aren’t available and every time she hears that phrase in a commercial she wants to throw something at the TV.
I was hoping to blog during this “unprecedented time,” but haven’t written anything for 2 months because I’m exhausted.
The similarity in the scores (background music) is stunning. Wow.
Sharing with a friend who does scores.
Those commercials were depressing to watch. Steve, I hope this video is not and indication of what you go through each day.
Sheri Dean Parmelee, Ph.D.
This was an incredible reminder that Lowes, which I blogged about, is not the only company guilty of depressing everyone in the audience. How can we be together when we aren’t within six feet of each other???? I have vowed to never step foot in a Lowes again….. They repeated their ads several times a minute….
Is this really what you go through every day? Condolences, Steve.
Bill and Sheri,
I wrote the following in a blog called “When Your Book Becomes Personal” https://stevelaube2.wpengine.com/when-your-book-becomes-personal/
Here is a small sampling of true stories that have recently crossed my desk. This shows real-life events that inspired a writer to write their book, create a proposal, and approach the agency. The amount of difficulty, pain, and suffering in these lives is astounding. (and remember this is just a small sampling of the non-fiction proposals we receive) The list includes:
Deliverance from demons
Struggles of being a single parent
Death of a child (multiple proposals)
Husband announces he is gay
Terminal cancer (Multiple proposals)
Murder of a family member
Marriage book inspired by death of wife with whom writer had been married 60 years
Sexual addiction of husband (more than one book proposal)
Chronic illness (multiple proposals)
Coming out of a lesbian lifestyle
So, yes. going through proposals is a bit like pastoring a church. Except I hope YOUR pastor doesn’t reject you. 🙂