Fun Fridays – Sept. 5, 2014

What an amazing invention! I love the battery life and the ability to scan through the content quickly.

Even better? I don’t have to rely on Amazon to deliver it by drone.

13 Responses to Fun Fridays – Sept. 5, 2014

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    Bonnie September 5, 2014 at 5:26 am #

    Brilliant!

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    Joe Plemon September 5, 2014 at 5:42 am #

    Love it! I laughed out loud at the voice activated password protection.

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    Janet Ann Collins September 5, 2014 at 6:35 am #

    That’s an ad that will certainly go viral. Actually, it already has or we wouldn’t see it here. Whoever thought of it is brilliant.

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    Karen Barnett September 5, 2014 at 7:20 am #

    No lag! 🙂

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    Chris Storm September 5, 2014 at 7:27 am #

    Now, that’s funny! Not to mention, in this new age of ever-evolving technology (the nail-biting unveiling of The Iphone 6 any minute now) it sure feels great when the good, old stuff works best. Like a book made out of paper!

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    Jenelle. M September 5, 2014 at 8:47 am #

    I’ve decide to incorporate “bookbook” at least 5 times into my conversations today.

    That guy says “IKEA” really cool. I tried copying him. I sounded like a western trying to get a horse to take off in a gallop.

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    Jenne September 5, 2014 at 8:56 am #

    This is absolutely fantastic! I think I’ll start using the word “bookbook” regularly. Or is that a copyright issue? 🙂

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    Bill Hendricks September 5, 2014 at 9:00 am #

    They neglected to mention the best feature of all: no need to find a plug-in for re-charging it at airports.

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    Carrie Turansky September 5, 2014 at 9:09 am #

    Fun! Thanks for sharing! I like Ikea. : )

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    Sandy Faye Mauck September 5, 2014 at 10:04 am #

    When it started, my first thought was…Oh great what now?

    Then I envisioned some guy in the future seeing this old “commercial” and thinking it might be a good idea!

    Love those hand held books. I have a bunch of e-books and don’t read them if I have the real deal around. But that’s me. Can’t imagine not having a bookshelf.

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    m. rochellino September 5, 2014 at 11:03 am #

    Sales & marketing excellence, it’s all in the presentation. Genius!

    Tongue in cheek subliminal pattern design suggestion for border ornamentation on cover:

    IKEASIDEASIKEASIDEASIKEASIDEASIKEASIDEASIKEASIDEASIKEAS

    (If someone isn’t sure what this means: It communicates that the catalog contains IKEAS IDEAS at a subconscious level)

    Steve, thanks for the light-hearted entertainment!

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    karen Ball September 5, 2014 at 2:36 pm #

    HAhahaha! And now I know it’s pronounced Ee-kia, not, as I’d been pronouncing it, EYE-kia.

    I have been enlightened

    Karen

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    Sue Raatjes September 7, 2014 at 11:24 am #

    Brilliant. Great piece of marketing. Love it, love it, love it.
    http://www.sueraatjes.blogspot.com

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