027 Advertising for Authors Who Don’t Like Math– with Chris Fox

Here are the show notes for the most recent episode of the Christian Publishing Show.

You can listen to this episode here.


Chris Fox has published over 20 novels, and has a series of non-fiction books that teach writers how to duplicate his success.

  • What is advertising? How is it different from marketing?
  • What are the biggest mistakes authors make when buying ads?
  • Why is advertising so effective?
  • Let’s talk about Facebook ads. How can traditionally-published authors use Facebook ads to grow their lists?
  • What does it mean to Write to Market?
  • Amazon ads are all the rage right now. Do they still work? What kind of results have you seen?
  • What is a BookBub?
  • Let’s talk about the webinar.

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This course bundle includes:

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  • The SMART Indie: Publishing Basics
  • The SMART Indie: Find your readers
  • The SMART Indie: Newsletter Marketing
  • The SMART Indie: Copywriting
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The post 027 Advertising for Authors Who Don’t Like Math– with Chris Fox appeared first on Christian Publishing Show.

2 Responses to 027 Advertising for Authors Who Don’t Like Math– with Chris Fox

  1. Andrew Budek-Schmeisser June 4, 2019 at 6:45 am #

    I bought it for investment,
    that Yugo of my dreams,
    and it remains a testament
    that math’s not what it seems.
    They say I’ve got to advertise,
    spend money to make more.
    I can see how this applies,
    but my confidence’s on the floor.
    Whatever choices that I make.
    they’ll likely be quite wrong,
    and, oh, for goodness’ sake!
    this sounds like a country song,
    where – play it backwards, if you dare,
    and the singer becomes millionaire.

  2. Brennan S. McPherson June 5, 2019 at 7:08 am #

    If you’re an indy author and you’re not using digital advertising, you’re bleeding your business. Especially Amazon ads.

    FB and BookBub ads are dangerous. It’s easy to spend a lot of money worthlessly on those platforms. But Amazon ads are simple and worth it, and soon will be a prerequisite to visibility on the platform.

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