041 How to Sell Christian Books in a Mainstream World

Here are the show notes for the most recent episode of the Christian Publishing Show.

You can listen to this episode here.


How can Christian authors sell their books through mainstream channels like Amazon and, even, to mainstream readers? With the close of Lifeway, more and more Christians are switching to mainstream retailers to buy Christian books. 

Joining us today to talk about this is Rob Eagar. 

Rob is a marketing consultant who has coached over 600 authors. He has helped both fiction and nonfiction books hit the New York Times bestsellers list. In addition, Rob has advised top publishing houses, written five books, and created several online video courses for authors.  


  • What challenges do Christians face, selling in a mainstream world?
  • How has the fall of major Christian retail chains changed the way books go to market?
  • How has the rise of Amazon changed things?
  • What tips do you have for authors selling to other Christians through mainstream channels?
  • What tips do you have for authors who want to sell to a mainstream market? 
  • What mistakes do Christian authors make “going mainstream”? 
  • What are some examples of authors doing it right? 


  • Free Marketing Guide: Get Rob’s 3 FREE e-books about marketing when you join his email list at: RobEagar.com
  • Website: http://www.RobEagar.com
  • Twitter: @RobEagar

Sponsor: Christian Writers Institute

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The post 041 How to Sell Christian Books in a Mainstream World appeared first on Christian Publishing Show.

3 Responses to 041 How to Sell Christian Books in a Mainstream World

  1. Avatar
    Andrew Budek-Schmeisser September 10, 2019 at 6:34 am #

    To be at one with the world
    is to be at one with death;
    around the throat the serpent’s curled
    to choke away one’s breath.
    We’re travelers in the strangest land,
    seekers on the pilgrim trail,
    but still must try to understand
    so the Gospel may prevail.
    Hatred must be met with love,
    inviting to partake
    of a Heart gentle as a dove
    and cunning as a snake.
    Along the wolf-torn roads we’ll roam,
    for these fell paths will lead us Home.

  2. Avatar
    Jeff Flaig September 10, 2019 at 7:30 am #

    If they don’t find your book on amazon, how in the world are they going to find your blog?

    It seems to me that it would have been better if I spent my time learning the publishing business rather than spending it writing books, “if” my goal was to make money in the writing business.

  3. Avatar
    Cyd Notter September 11, 2019 at 5:33 am #

    This relevant message inspired me today. My book releases in a few weeks, titled The “Plan A” Diet – which is an eating plan based on both science and scripture. I have two audiences – Christians who are interested in health, and mainstream plant-based eaters who happen to be Christians. I’ve been reaching out to both groups but wondering if that’s the right strategy. Thanks for confirming that it is!

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