Is book promotion a sin? How should Christians think about marketing?
Joining us today to discuss these questions is Shelley Hitz. She specializes in helping Christian nonfiction authors write, publish and market their books through her online coaching program, Author Audience Academy.
Shelley, welcome to the Christian Publishing Show!
Questions:
- Let’s just cut to the chase. Is promoting your own book a sin?
- Marketing is getting your message out there.
- How do you examine your motives?
- Our motives are complicated.
- How do Christian authors handle fame?
- The trap of false humility.
- How can Christians promote their own books biblically?
- How do authors handle the fear of success and fear of notoriety?
- How do Christian authors promote their books humbly?
- What advice do you have for the author who hates marketing?
- Where can people find out more about you?
More About Shelley
As an author coach, self-publishing expert, and book marketing strategist; Shelley Hitz is on a mission to help you reach more people with your message. She has coached thousands of authors through her books, training programs, online events, seminars, and more. She specializes in helping Christian nonfiction authors write, publish, and market their books through her online coaching program, Author Audience Academy. Find out more about Shelley and download her free training at TrainingAuthors.com.
Where to Find Shelley Online:
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Resist the Urge to Explain Your Title
If your writing’s done for God
and you don’t promote it,
your paradigm is deeply flawed
and you may as well just quit.
The Lord above has given you
a gift that’s yours alone,
and if you fail to see it through,
like the talent-hider, you’re done.
That parable seems harsh and cruel
for the poor guy was in fear,
but you’re a man and not a mule;
the price of Sonship can come dear.
You’re not expected to touch the sky,
but it’s your responsibility to try.