A strong book launch is the key to success for most best-selling books. But how do you launch strongly if you are not already famous? One tool is email. Email is one of the most effective tools for launching a book.

One of the things I teach in my course, the Book Launch Blueprint, is to build your email list long before your launch. People ask when they should start preparing for their book launch, and the answer is like the response to when you should plant a tree. The best time was five years ago; the second-best time is today. But you don’t always need a massive email list to have a successful launch.

Our guest today is a Christy award-winning novelist who’s known all around the world for his Snowflake Method of Designing a Novel. He recently launched a new novel with a relatively small email list, and his book shot to the top of the list as a #1 new release and as an Amazon category bestseller.

#1 new release and category bestseller are the goals of most launches; and he’s willing to spill all his secrets. Including things that went wrong.

In this episode, we not only talk about author branding, we also talk about how to launch a book even if you have a small email list.

Links:

• Amazon Author Central 
• Randy Ingermanson’s Website
• Episode #40 – What Authors Need to Know About Book Metadata
• Crown of Thorns Review
• Son of Mary: A Tale of Jesus of Nazareth (Crown of Thorns Book 1)
• Ingermanson.com/maps

Sponsor: How to Get Booked As a Podcast Guest

How do you stand out above all the social media noise? How do you get noticed by the kind of people who buy books? People with money. People who read. People with influence.

Spoiler alert: it’s not by trying to “out social media” the millions of writers already on social media.

There’s a simple way to get noticed.

Start doing guest appearances on podcasts.

The advantages are huge:

• People who listen to podcasts are wealthy, educated, and influential. Most importantly, they read books.
• Podcasters are constantly on the hunt for interesting guests.
• You can find new audiences with every single podcast.

Once you take this course, you will know how to contact podcasters and feel confident going on their shows to talk about your message. You will learn techniques most podcast guests don’t know, techniques that took Thomas Umstattd Jr. over a decade of podcasting to learn and develop.

As always, you can save 10% by using the coupon code “podcast” or by using this link to activate the code automatically.

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