Helping to Change the World…Word by Word
The Steve Laube Agency
Helping to Change the World Word by Word
For those of you who love the smell of printed books, here is the chemical composition of what you are enjoying.
Book nerds of the world, unite!
(Link to the full size PDF is below)
Link to full size version: http://www.compoundchem.com/wp-content/uploads/2014/06/Aroma-Chemistry-The-Smell-of-New-Old-Books.pdf
Accompanying article is here: http://www.compoundchem.com/2014/06/01/newoldbooksmell/
Happy Cinco de Mayo!
A great video of a good mom training her child on how to read an editorial slush pile:
[Due to our servers going down a week ago Thursday, we are repeating last week’s Fun Friday so you can get it in your inbox. Enjoy!] Literally the most fun you’ll have all day. A meme to start. A video to bring it all home.
Truth in Advertising. An eleven-year-old girl scout wrote a well crafted letter which was read on a popular podcast. Listen to Mike Rowe read the letter. Below the video is a “rest of the story” for you. As you listen, think of your own writing. Does it convey your voice? Is it structured to build the reader to a conclusion? Is there a turn of a phrase or a word choice that makes it …
This is an incredible invention. Should revolutionize safety on our roads and highways. Try it for yourself! Tell everyone you know! Kudos to this Indiana State Trooper for his excellent service.
Creativity comes in all forms. Taking the familiar and making it something beautiful and new. Brilliant.
