As you can imagine, publishers consider titles carefully. Many hold titling meetings to arrive at the best decision. This care is well placed. Avid readers rarely say, “Who cares about a book title?”

Granted, fame might allow an author to publish under any title. I remember perusing library books to find no plot summary or any information other than the author’s name and book title. The author’s photo consumed the entire back cover. That’s it. Certain readers will buy any book by some authors, but offering no information doesn’t attract new readers.

What Should the Title Say?

Regardless of the author, for a novel, I want to know about the plot; and for nonfiction, I want to know the topic before I invest time and money. To wit, here are a few titles from my personal library:

The Meaning of Life

Discovering the Character of God

Real Christianity

Mary Magdalen

Billy Graham in Quotes

Grimm’s Complete Fairy Tales

Heaven Awaits

The Tales of Guy de Maupassant

Mrs. Dunwoody’s Excellent Instructions for Homekeeping: Timeless Wisdom and Practical Advice

The Price Was High: Fifty Uncollected Stories by F. Scott Fitzgerald

Names through the Ages

These titles immediately reveal each book’s contents and intent. Admittedly, titling your book may not be as straightforward. Most readers will still need context to discern a book’s intent.

A Title May Not Tell Everything

I own a copy of Sin and Temptation. Oops! Maybe I shouldn’t have told you. That’s a racy romance novel, right?

Sure isn’t.

Additional information on the cover tells a different story. How about the sidebar touting Classics of Faith and Devotion. On top of the title, From the works of John Owen. Then the subtitle, The Challenge of Personal Godliness.

Granted, the design sacrifices eye-catching artwork. Because most publishers want to present pleasing and impactful cover art, most authors don’t have the luxury of including several boxes of written information on their covers.

Selecting Your Title

In light of most authors’ restrictions, what can we do?

• Choose few words. This makes the title easy to remember and allows the most room for fascinating artwork. Not to mention, your byline! 

• For a novelist, capture a place, characters, or essence. Arizona Sizzle denotes an entirely different feeling than Vermont Cocoa. 

• For nonfiction, reveal the topic. When I’m searching for nonfiction, I’m on a mission to learn and discover so the topic’s prominent appearance is helpful. To narrow my search, subtitles help even more. A Comfortable Home says a lot. A Comfortable Home: Welcoming Elderly Parents says more.

Is the Title Taken?

After you’ve chosen your title, search the internet to see if it’s been used in the past few years. Perhaps your book is nonfiction, and your chosen title is that of a novel. But many people search by title on the internet rather than perusing physical bookstore shelves where the books have been sorted by category. Thus, a recent title appearing in a search will only serve to distract your potential reader.

Steer away from classic titles. Gone with the Wind might be a great title for a storm chaser’s memoir, but difficult to market.

By the way, I searched online for titles to use in this post to be sure I didn’t make a misstep. To my amazement, I found an independently published novel titled A Comfortable Home: A Pride and Prejudice Variation.

Be Flexible

Please know that unless you’re publishing independently, the title you choose for your proposal is meant to attract agents’ and editors’ attention only. The marketing team at your publisher may decide to change your beloved title. And that’s more than okay. Trust them. They know what they’re doing.