019 How to Build a Tribe

Here are the show notes for the most recent episode of the Christian Publishing Show.

You can listen to this episode here.


How can authors build a tribe of raving fans? To help us answer this question, today we will be talking with Alice Crider the Editorial Director at David C Cook. Alice has done this as an author, agent, and editor. So Alice, what does it mean to build a tribe?


  • Let’s talk about building a tribe, what does it mean to build a tribe?
  • What are some of the biggest challenges authors face when building a tribe?
  • How should authors start building a tribe?
  • How does an author take her tribe to the next level?


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3 Responses to 019 How to Build a Tribe

  1. Joey Rudder April 9, 2019 at 8:40 am #

    “It’s not about the numbers but the people.”

    Thank you, Alice and Thomas!! This makes so much sense to my heart. I love the idea of building a tribe, having that connection with people and seeing my audience as one person. Perhaps her name is Timothy! (Hey, it could happen. Some women have masculine names. 🙂 )

    This podcast has answered so many of my questions and gives me peace, knowing it isn’t all about social media numbers but serving and making those connections on a deeper, more personal level.

    Again, thank you and God bless!

  2. C.L. Burger April 9, 2019 at 10:25 am #

    The timing of this podcast is perfect. I am breathing more freely now as I consider the “servant” aspect of my book sales. For me, it’s never been about the money. It’s about God’s agenda. A member of my (very small) tribe sent me a message the other day and said she read the book and prayed for the first time in a long time. Her comment was worth every tear, every edit and every hair pulled. Thank you both for the reframe regarding marketing.

  3. Misty Phillip April 9, 2019 at 10:53 am #

    Thomas, This was fantastic advice! I came to this realization about a year ago.

    Fun seeing you in this context. I know your family from the NCFCA days!

    Blessings, Misty

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