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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » The Writing Life » Page 44

The Writing Life

Author Branding & Book Launching with Randy Ingermanson

By Thomas Umstattd, Jr.on April 28, 2020
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A strong book launch is the key to success for most best-selling books. But how do you launch strongly if you are not already famous? One tool is email. Email is one of the most effective tools for launching a book.

One of the things I teach in my course, the Book Launch Blueprint, is to build your email list long before your launch. People ask when they should start preparing for their book launch, and the answer is like the response to when you should plant a tree. The best time was five years ago; the second-best time is today. But you don’t always need a massive email list to have a successful launch.

Our guest today is a Christy award-winning novelist who’s known all around the world for his Snowflake Method of Designing a Novel. He recently launched a new novel with a relatively small email list, and his book shot to the top of the list as a #1 new release and as an Amazon category bestseller.

#1 new release and category bestseller are the goals of most launches; and he’s willing to spill all his secrets. Including things that went wrong.

In this episode, we not only talk about author branding, we also talk about how to launch a book even if you have a small email list.

Links:

  • Amazon Author Central 
  • Randy Ingermanson’s Website
  • Episode #40 – What Authors Need to Know About Book Metadata
  • Crown of Thorns Review
  • Son of Mary: A Tale of Jesus of Nazareth (Crown of Thorns Book 1)
  • Ingermanson.com/maps

Sponsor: How to Get Booked As a Podcast Guest

How do you stand out above all the social media noise? How do you get noticed by the kind of people who buy books? People with money. People who read. People with influence.

Spoiler alert: it’s not by trying to “out social media” the millions of writers already on social media.

There’s a simple way to get noticed.

Start doing guest appearances on podcasts.

The advantages are huge:

  • People who listen to podcasts are wealthy, educated, and influential. Most importantly, they read books.
  • Podcasters are constantly on the hunt for interesting guests.
  • You can find new audiences with every single podcast.

Once you take this course, you will know how to contact podcasters and feel confident going on their shows to talk about your message. You will learn techniques most podcast guests don’t know, techniques that took Thomas Umstattd Jr. over a decade of podcasting to learn and develop.

As always, you can save 10% by using the coupon code “podcast” or by using this link to activate the code automatically.

The post Author Branding & Book Launching with Randy Ingermanson appeared first on Christian Publishing Show.

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Category: The Writing Life

Author Branding & Book Launching with Randy Ingermanson

By Thomas Umstattd, Jr.on April 28, 2020
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Book Launch Branding and How to Launch a Book With a Small Email List with Randy Ingermanson
You can listen to this episode Author Branding & Book Launching with Randy Ingermanson on Christian Publishing Show.

Read moreAuthor Branding & Book Launching with Randy Ingermanson
Category: The Writing Life

It Is About You—and That’s Good!

By Tamela Hancock Murrayon April 23, 2020
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I may have addressed this topic in a blog long ago, but it bears repeating. If you see a blog post written by someone you’re in contact with and think you were the source of that blog, you could be right. And that’s good. Say, for example, you asked a question about developing a sympathetic heroine. Then, behold! You see a blog post about that topic the next day. It could be a coincidence; the …

Read moreIt Is About You—and That’s Good!
Category: The Writing Life

Don’t Make These Post-Rejection Mistakes

By Bob Hostetleron April 22, 2020
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My least favorite part of being a literary agent is saying no. Unfortunately, like my colleagues, I do it a lot. I review and, alas, reject dozens of submissions every month. (I prefer the word “decline,” but as a writer myself I know “rejection” feels more accurate to the recipient.) Rejection is hard. For writers. For agents. For editors. Most of the time, when I or my assistant say, “no thank …

Read moreDon’t Make These Post-Rejection Mistakes
Category: Rejection, The Writing Life

How to Start an Author Podcast

By Thomas Umstattd, Jr.on April 21, 2020
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This episode originally aired on the Novel Marketing Podcast. This is effectively a short audiobook on how to start a podcast. If you have ever thought about starting your own podcast, this is not an episode you will want to miss. You can find a blog version here. Sponsor: Christian Writers Institute The Lockdown Learn From Home Bundles will be ending at the end of April! There are three bundles …

Read moreHow to Start an Author Podcast
Category: The Writing Life

How to Start an Author Podcast

By Thomas Umstattd, Jr.on April 21, 2020
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This episode originally aired on the Novel Marketing Podcast. This is effectively a short audiobook on how to start a podcast. If you have ever thought about starting your own podcast, this is not an episode you will want to miss. You can find a blog version here. Sponsor: Christian Writers Institute The Lockdown Learn […]
You can listen to this episode How to Start an Author Podcast on Christian …

Read moreHow to Start an Author Podcast
Category: The Writing Life

Use Your Thesaurus and Dictionary Correctly

By Steve Laubeon April 20, 2020
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Today we look at how one writer uses his thesaurus and dictionary in a fascinating way. The following is a five-minute video from Martin Amis, one of Britain’s well-known literary novelists and essayists. I recommend clicking the “cc” close-captioned on the bottom next to the settings button. That way you can read his words while also hearing them. Below the video I have a couple …

Read moreUse Your Thesaurus and Dictionary Correctly
Category: Craft, Editing, The Writing Life, Writing Craft

The Feather Duster

By Tamela Hancock Murrayon April 16, 2020
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You might think my purchase of a feather duster has nothing to do with writing, but I found a correlation. Relationships. That is why I bought my feather duster from Fly Lady (website here). Fly Lady has an excellent housecleaning system that I am too free-spirited to follow. However, I have been receiving her emails for years. I know she is not my friend. She is running a business. However, her …

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Category: The Writing Life

A Critique Partner Checklist

By Bob Hostetleron April 15, 2020
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In a recent post on this site, I said that if you want to write for publication, you should get in the habit of submitting your work for critique, specifically, to someone (or several someones) with an analytical eye. And I promised to explain more about that in my next blog post. So, here we are. Many blog posts ago, I told the story (here) of how I discovered my “perfect critique partner,” …

Read moreA Critique Partner Checklist
Category: The Writing LifeTag: Critique Partners

How to Write Split Time With Rachel Hauck

By Thomas Umstattd, Jr.on April 14, 2020
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Due to a mixup, last week’s episode initially appeared as today’s episode. This is the correct episode for today. Our guest today is a New York Times bestselling author who’s novel Once Upon A Prince (affiliate link), was made into an original Hallmark movie. She writes from a quarantine location in sunny central Florida. Links: Website: RachelHauck.com Instagram: @RachelHauck Twitter: …

Read moreHow to Write Split Time With Rachel Hauck
Category: The Writing Life
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