Author Steve Laube

Fun Friday – August 10, 2018

Today is for all science geeks. In 1591 it is said that Galileo (at the time, a mathematician at the University of Pisa – the location of the leaning tower…) proposed that a feather and a cannon ball would fall at the same rate of speed if there was no air resistance. In other words, gravity is an equal force no matter the size or weight of the object. Nearly 100 years later Isaac Newton mathematically proved the theory of gravity building on the earlier idea of Galileo.

Brian Cox and the BBC put this to a test. In rather dramatic fashion. Make sure to watch through to the end and hear what Einstein thought of it all.

All I can do is sit in wonder at God’s creation. An endless expression of creativity and design.

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Fun Fridays – August 3, 2018

If any writer did this during their writer’s conference appointment we would have to call the paramedics for the editor or agent. Remember to be kind to the poor editor. And she is 13 years old. If that wasn’t enough…here she is at age 11.  

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Amazon Rank Obsession

Admit it. You’ve checked your sales ranking at least once since your book was published. You feel the need to have some outside confirmation of the sales of your book. And Amazon’s ranking are free to look at.

I’ve even seen book  proposals where the author has gone to great lengths to include the Amazon ranking for each title that is competitive with the one the author is proposing. A prodigious amount of wasted effort.

Publishers rarely pay attention to Amazon rankings unless yours gets below 1,000 or if you get in the top 100.

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Fun Fridays – July 27, 2018

The original “Cup” song done by Rich Mullins in 1987. (Some think the original is Anna Kendrick’s “Cup”…the below is video proof otherwise.) Lyrics below the video: A more modern rendition: “It’s about as useless as a screen door on a submarine Faith without works baby It just ain’t happenin’ One …

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Promotion: Faithful or Self-full?

“What’s the difference between promotion and self-promotion? How do we promote ourselves/our books so that we honor God, respect others, and use common sense?”

The constant tension between marketing and ministry has plagued the Christian author, speaker, bookseller and publisher forever. Why? Because Jesus threw the money changers out of the temple. Because we are commanded to die to self and to humble ourselves in the sight of the Lord….

And yet, our society…our culture insists, even demands, that we market and promote our message.

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Fun Fridays – July 20, 2018

I want one of these machines in my office. A burger bot! The interview with the inventor is not the best, but at least you can hear his vision for the product. I do not want this next machine in my office. Salad by robot. Now you know my meal …

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The Ultimate Sound Bite

Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today’s crowded market.

You have less than a minute to make that hook work.

It is also called creating the “elevator pitch” or the “Hollywood pitch.” The goal is get the marketing department to exclaim, “We can sell that without any problem!” And ultimately to get a consumer to say, “I want that” or “I need that” or “I know someone who should have that.”

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Writers Beware! Protect Yourself

The writing profession starts off as a private venture. Creating ideas and stories in the privacy of your own home. But those of you who become serious about the work and slowly become more visible the issue of personal protection needs to be addressed.

I cannot emphasize this enough.

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