Author Steve Laube

A Defense of Traditional Publishing: Part One

INTRODUCTION

There has been a plethora of new developments in the publishing industry causing the blogosphere, writers groups, and print media to light up with opinions, reflections, and advice. Some of it has been quite brilliant, other parts, not so much.

I would like to attempt to address the positive elements of traditional (or legacy) publishing as a defense of the latest round of assault.

The source of the overall criticism can be found in the e-book revolution and the invention of print-on-demand (POD) printing. Book Publishing used to be a difficult and expensive proposition but has become a valid do-it-yourself option. Consequently anyone can publish a book, so why be beholden to the major publishers?

Please realize that I understand both sides of the equation. After all I founded ACW Press in 1996 B.G. (“Before Google”) to help authors self-publish (the company was sold quite some time ago). I can effectively argue for the choice to self-publish as well as argue for the choice to pursue traditional publishing. Both have their place.

What has troubled me these past few months has been the vociferous rejection of the traditional publishing method as antiquated, inefficient, top heavy, corporate-driven, and uncaring about author’s financial well-being or their content. A vocal few have declared the “system” broken and walked away, either as a rebel, angry at the “man,” or as a risk-taker believing that going alone is the key to publishing success. Whether their rebellion has merit only time will decide.

Meanwhile over the next few weeks (one per week) I would like to recite the things traditional publishers are doing right. There is no agenda other than creating a conversation and a counter to some of what is being written about our industry.

Part One: Introduction

Part Two: Curation

Part Three: Editorial

Part Four: Design

Part Five: Infrastructure

 

 

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God Gave Me This Blog Post

God gave me this blog post.

By invoking divine inspiration I have guaranteed that you will read this post and possibly give me money to read more.

Sound like a stretch? Then what if I just wrote or said:
“God spoke to me”
“I was led to write this”
“God revealed this to me”
“I have been called to write this”
“I believe this is an inspired post”

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How Long Does it Take to Get Published?

How much time does it take to get published?

I came to the publishing business from the retail side of the equation. The biggest adjustment was understanding how long the process takes. In retail there is instantaneous gratification. But book publishing is a process business.

There is no question the timeline varies from person to person and project to project. In the world of major publishers the diversity can be quite extreme.

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Criticism

I would like to tell you about a most enjoyable day. Our agency’s guidelines request that unsolicited manuscripts come via the post (I know it’s old-school but it works for us), but we still receive e-mail submissions. I spent an entire morning going through that particular in-box, having an assistant send standard e-mail rejection letters, since none were anything our agency could/would handle.

Very soon I received three separate responses:

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Book Trailers: Vital or Wasteful?

Book trailers, if done well, can be a cool component to the marketing of your project. If done poorly or if done cheaply they do very little to impress a potential reader.

Most authors love to see their work done this way. In some ways if feels like the story has made it to the “big screen.”

But does it sell books? When was the last time you clicked and then bought because of the trailer?

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Count Your Many Phrases

We all have our pet phrases and they can inadvertently sneak their way into our manuscripts. Yesterday I came across a marvelous web site that can help you discover how often your repeat a particular phrase in your article or manuscript.

Using the Phrase Frequency Counter online, you can actually track what phrases you overuse. It is also a great way to pick out those clichés that can creep into your writing.

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New and Improved

After more than a month of work we are excited to announce the launch of our new and improved web site!

Please take a look around and tell us what you think…and if you find any bothersome glitches. Feel free to leave your comments.

Kuddos to Thomas Umstattd and his team at Authormedia.com for their work. They bent over backwards and put up with my obsession over the most minute of details (my ears were burning, so I know they were talking about it…). I know just enough about web design and typesetting, not to be dangerous, but to be annoying.

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Oxymorons

Oxymorons can be fun. Two words that can have contradictory meaning are put together to create a new phrase. Or it can be expanded to mean two separate thoughts or ideas that are in direct conflict with each other but when combined create something new.

For example, if you’ve ever worked in a cubicle you can see the humor in the description “office space.”

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What to do about Morals?

In a post written last weekend Richard Curtis, agent extraordinaire, expressed surprise at a new morality clause that has apparently appeared in HarperCollins’ contracts. Read his post here [warning: there is some Adult content and comments included in the post].

What the general market doesn’t realize is that many Faith-based publishers have had a “moral turpitude” clause in their contracts for a long time. Moral turpitude is well defined in this post on Wikipedia. It is understood in the legal community as actions or activities that can get you fired from your job, deported if you are a foreigner in this country on a Visa, or have your contract cancelled if you are an author.

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