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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Awards

Awards

Will I Be Rich if I Win an Award?

By Tamela Hancock Murrayon August 24, 2023
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A notable goal of any author is to be recognized by the industry with an award. Even earning a place as a finalist is an honor, particularly when the contest is known to have many entrants.

But if you win, will you be rich?

Maybe, but probably not right away. Awards are typically granted well after a book has been published. By then, the first blush of excitement and intense book promotion around the initial release are long past. The publisher may create new enthusiasm considering the award. Or maybe not. Will that new passion mean more books sold? Perhaps, but there’s no guarantee.

What about the author’s bio?

From then on, the author can add “award-winning author” to their name on every bio. Some publishers will note the award on subsequent books in their promotional materials and sometimes on future book covers. When readers see that an author has won a specific award, they may be more likely to buy the book because the prize means key people in the industry recognize this author’s work as exemplary. This automatic endorsement can increase sales.

What about discoverability?

Readers who discover an author because of an award and, hence, like the author’s work, may purchase the author’s backlist, adding to the author’s bottom line. Still, any author should consider that award committees and their tastes differ. What appeals greatly to one panel may appeal to only some readers because each prize has its criteria, and each group has differing opinions.

No accounting for taste?

No matter how many awards a book wins, its content may or may not be a match for any number of readers. For instance, a childless reader is unlikely to buy parenting books, and someone looking for a fun beach read may take a pass on a literary novel, no matter what a committee may say.

What about authors who saw no difference in sales after the award?

I’ve met authors whose sales didn’t move once they won a prestigious award. A book can win every accolade in sight; but if consumers don’t resonate with the work or any book the author writes, the prize-winning author may (and probably will) receive more contracts. However, the author’s advance money will likely diminish as sales decrease.

What’s the bottom line?

An award may or may not increase an author’s bottom line. An award is a validation that an author is an excellent writer who deserves to be published and read. No one can ever take that endorsement away from an author. The intangible benefits of honor and prestige can lead to more opportunities to publish and network, among other perks. But as for money? I advise any author not to go on a shopping spree with income they think the award will earn them. Instead, consider any extra revenue, and there may be much, to be a surprise blessing.

May you win many awards and blessings over your career.

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Category: Awards

A Year in Review: A Look at 2022

By Steve Laubeon January 9, 2023
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When we reflect on a prior year, it can be hard to recall highlights or lowlights. They sort of blend together. The constant barrage of wretched news media fills in the moments of silence and crowds out the goodness of God that should be readily apparent in our everyday lives. My attempt in this article is to focus only on our industry, our agency, and a couple of other good things we have going. …

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Category: Agency, Awards, Historical

A Year in Review: A Look at 2021

By Steve Laubeon January 10, 2022
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Every year at this time it can be strange to reflect on all that has happened over the past 12 months. I suspect that we all have a bit of selective memory and often forget to count our blessings. Instead, we target the difficult times. Why is that? I’ll do my best to recite a bit of both in this review of the past year. The IndustryWe spent the first quarter of 2021 waiting for things to “open …

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Category: Awards, Book Business, The Publishing Life, The Writing Life

Christy Awards 2021

By Steve Laubeon November 1, 2021
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We are so very proud that Amanda Cox was awarded the Christy Award Book-of-the Year this past week for her novel The Edge of Belonging (Revell)! Amanda is represented by Tamela and we are so thrilled for her. To be eligible she had to also win in her category of best first novel. Way to go! In addition, our agency also saw Roseanna White win the award for best Historical Romance for A Portrait of …

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Category: Awards

101 Best Websites for Writers

By Steve Laubeon May 23, 2020
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We are pleased to announce that our site has again been named as one of the “101 Best Websites for Writers” in the newest issue of Writer’s Digest (May/June 2020). This annual list, now in its 22nd year, is a great resource. This year’s collection has 40 new additions (which makes it even nicer to continue to be included). It’s organized into ten categories with our site in the …

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Category: Awards

A Nice Accolade

By Tamela Hancock Murrayon January 18, 2020
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Our blog was listed on The Write Life’s popular 100 Best Websites for Writers in 2020! You can check out the full list here: Best Websites for Writers Special thanks to Farrah Daniel who researched, compiled and wrote this year’s list. And to Jessica Lawlor, Managing Editor and Alexis Grant, Founder of The Write Life.        

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Category: Awards

A Year in Review: A Look at 2019

By Steve Laubeon January 6, 2020
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It’s that time of year to reflect on the past year, to learn from our experiences, and to count our blessings. Here are some thoughts on the last tumultuous twelve months. The Industry The publishing industry seems to survive the bad press that loves to find the negative in everything. Each publisher continues to pursue the best content possible. The market is ever-changing, and some really smart …

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Category: Agency, Agents, Awards, Book Business, Book Sales, Christian Publishing Show, Christian Writers Institute, Contests, Conventions, Economics, Encouragement, Marketing, The Publishing Life, The Writing Life, Trends

ACFW 2019 Report

By Steve Laubeon September 30, 2019
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I just returned from the ACFW (American Christian Fiction Writers) writers conference held in San Antonio and had a great time. Tamela was also there, along with 30 of our agency’s clients. We had a number of productive meetings with publishers, along with talking with each of our clients. Tamela taught two classes, as did I. Then we each had around 30 individual, one-on-one, 15-minute pitch …

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Category: Agency, Awards

Agent-of-the-Year Finalists

By Steve Laubeon June 17, 2019
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I am so very proud of Tamela Hancock Murray and Bob Hostetler. They have both been named as finalists for the Agent-of-the-Year award given annually by ACFW (American Christian Fiction Writers – acfw.com/award_recipients). Tamela won this prestigious award in 2017 and is honored to be a finalist again. This is Bob’s first time being a finalist; and he replied to the news in typical …

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Category: Agency, Agents, Awards

A Year in Review – a Look at 2018

By Steve Laubeon January 7, 2019
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It is a good thing to periodically take a look at the past, especially as a way to count our blessings. Here are some thoughts on the last twelve months. The Industry The publishing industry continues to pursue the best content possible. Market forces continue to press for the need to find those titles that will bring a return on their investment. Books continue to sell at an incredible pace. In …

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Category: Agency, Awards, Christian Publishing Show, Christian Writers Institute, Encouragement, Podcast, The Publishing Life, The Writing Life
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