Author Tamela Hancock Murray

What Role Do Influencers Play?

 

One of the services a traditional publisher provides is working with authors in regard to getting publicity about books through word of mouth. This piece of the publicity puzzle is more important for trade books than for mass market books because they fit into an established line and are less author-focused than trade books. Trade books rely more on author identity and brand recognition to be successful. This is why traditional publishers ask writers to provide lists of influencers for their books.

Who Might Be Influencers?

Often after you are contracted, the publisher will ask the author for a list of influencers. In return for spreading the word about your book, many publishers will provide a copy to the influencer free of charge. Already your agent has insisted that you include a list of potential endorsers in your proposal. Chances are good that not all of your potential endorsers were asked for formal endorsements, so begin with the remaining friends who already know you, like your writing, and support you in your career. When asked for a larger list, choose wisely. Most likely you’re a member of a writers’ organization such as The American Christian Fiction Writers, Christian Authors Network, Romance Writers of America, or other organizations that offer you a network of potential readers. Choose people who will be willing to post reviews on Amazon, ChristianBook.com, Barnes and Noble, and other sites to get visitors excited about your book. Also consider popular bloggers and book reviewers who have demonstrated an interest in and love for the type of book you write and include them as well.

What If I Am Asked to Be An Influencer?

If an author asks you to be an influencer, don’t accept unless you have a proclivity to like the type of story the author writes and you can really get behind the author’s work. One author I know asked people not to post a review of her work unless they could give it five stars. Sometimes this is not an option and you are asked to review the book regardless. If you must review a book you thought you would love, but turned out to be disappointing, be sure not to trash the book, the editor, the publisher, or the author. Even if you never intend to write books yourself or ask a return of favor, trashing anyone’s work is simply bad form. Every book is published because a group of people found the work meritorious. Do your best to find something positive to say about the book. But don’t lie!

In our publishing industry, we are all striving to serve the Lord with our best. By agreeing to be inflluencers for the work of others, and by taking the responsibility seriously and with kindness, God’s kingdom will be glorified. Happy reading!

Your Turn:

Did a negative review ever keep you from buying a book? Have you ever been an influencer?

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The Superiority of Christian Romance Novels

A dedicated reader of the blog (Thank you!) posed an excellent question in response to a recent post:

 Recently, I heard a female Christian marriage counselor/speaker say that women should avoid Christian romance books. She stated there was no such thing as Christian romance. Since she was speaking on the topic of pornography, I assumed she was referring to fiction that leads the reader’s mind where it ought not to go. In my opinion, most romantic Christian fiction does not fall into that category.

My question for you: How would you respond if someone told you Christian romance was sinful, or that there was no such thing? Has that happened to you before?

Last week I responded to the idea that there is no such thing as Christian romance. “Christian Romance – Fact or Fiction?

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Christian Romance — Fact or Fiction?

In response to a recent blog post, “A Matter of Taste,”  a reader asked what I would say if someone claimed there is no such thing as Christian romance.

In fact, I have been confronted with this question before. At a Christian writers’ conference a few years ago, a woman told me in a snide manner that romance is a “fantasy” and walked away before I could respond. I felt especially sad that the woman was no doubt a fellow Christian, but it sounded like it had come from a jaded secularist. I believe this woman’s attitude reflects her own experience rather than the state of Christian publishing. True, not all real life endings are happy, and Christian romance novels traditionally end with the premise that the couple will enjoy a bright future. That is the hope and promise these books offer. Indeed, isn’t that the hope and promise of weddings in real life?

The Lord never promised Christians perfect unions. My heart aches for anyone in a miserable marriage. Hurt people hurt people, so no amount of convincing will change some minds about romance. But God is bigger than any situation, and He heals willing hearts.

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Reasons I am Thankful Today and Every Day

I try to live in a spirit of gratitude every day, but this holiday is a chance to spend more time meditating upon a few specific reasons to be thankful. I hope you’ll read over this list slowly and think about your own life.

1.) God the Father.

2.) Jesus Christ, His only Son, Our Lord.

3.) My devoted, loving, and godly husband, John.

5.) Our beautiful daughters, Jill and Ann.

6.) That all four of our parents are still in good health.

7.) Extended family and friends.

8.) That I have a great boss and an interesting, challenging job I believe in and enjoy.

9.) The wonderful writers and other publishing professionals I work with.

10.) To live in America.

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Fun Words

I don’t usually stay up late enough to watch Conan O’Brien but awhile back I caught a show during which he campaigned to bring back use of the word thrice.

Thrice. Indeed, a fun word.

Yesterday Karen wrote about beautiful words so well that today I thought we could play with words and look at those that are entertaining. I’d like to suggest some other fun words that I think just aren’t used enough.

Slapdash

Because I’d rather negotiate contracts, send out proposals, and encourage writers, I employ a slapdash approach to housekeeping.

Draconian

While Steve Laube is draconian regarding book proposals, cooperative writers are rewarded with praise and contracts.

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A Matter of Taste

I always enjoy reading comments on our blog posts. Recently a reader posted a provocative question:

In this time of great emotional upheaval, instability, and unrest, aren’t we ready for something more solid and inspiring than just different types of romance novels?

Those of you familiar with my career know that I am the author of many romance novels and stories — and Bible trivia books!

And while I represent a variety of authors in fiction and nonfiction, my list is weighted heavily to romantic stories. I do realize that not everyone has the same taste — nor should we.

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Study the Market


What is the best way to find out what is successful in the current market?

This is a good question because while as an author, you don’t want to chase the market, you also don’t want to write books that are so far off from the current market that they have no chance of selling. First and foremost, marketing advice from any source assumes that authors submit their best, most polished, highest quality work. Just because vampire novels enjoy popularity now, doesn’t mean publishers will acquire just any novel with a vampire. The novel must sparkle to sell to a publisher and then to readers. I don’t recommend chasing nonfiction trends either, because one or two popular authors can quickly saturate the market on any given topic. Or as Steve Laube says, “If you are asking what’s hot…you are too late.” Although some topics are evergreen, as a rule the market can only absorb so many books on a topic. Writing about a tangent of a popular topic won’t help because then the book is in danger of being too narrow to sell to a large audience. It’s then a niche of a niche.

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Writing Contests: Panacea or Waste?

At a recent conference, a lovely writer who had finaled in a contest but wasn’t chosen as the winner asked if she could still submit a proposal to me. I told her “Yes! Of course!”

Her question brought to mind the role contests play in a writer’s career. I’m asked questions about contests at least once a month. I’ll try to answer two key questions here.

Should I Enter?

When considering whether to enter a contest, think about your career goals. Does the contest make sense for the type of book you write? A quick look at past winners may give you a clue as to the value of the particular contest for you.

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Conference Proposal Requests

The recent ACFW conference (attended by nearly 700 writers and industry professionals) has writers, agents, and editors in overdrive as we all attempt to follow up on conference proposal requests. Writers are working feverishly to get proposals to editors. Some are thinking, “Surely the editor who seemed so excited about my proposal is checking email at least once or twice a day looking for it. I must, must, must get the proposal out today!”

Not so fast

Our word is our bond, and we feel responsible when we promise to submit a proposal as soon as we can. Accountability is to be commended. Editors and agents appreciate conscientious writers. However, most of us are looking for a writer’s proposal under certain conditions, and those conditions are usually quite urgent in the careers of writers already established with us. From my perspective, conference requests are different. Here are a few examples:

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Loving to Laugh


At least once a week I’m asked if romantic comedy is currently marketable. While sometimes this category seems hot and then cold, I’d say that sharp, witty, well-executed romantic comedy can find a good home no matter what the publishing season. Note that I take the adjectives I used seriously. This is not a category that most writers can whip off with little effort. Successful writers of romantic comedy are gifted with the ability to find humor in everyday situations and the talent to share that humor in an entertaining way. The writing must fly like a magic carpet. The reader is looking for a fun story.
One successful writer of romantic comedy is Gail Sattler. Here is a great tip from Gail:

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