To follow up on Monday’s discussion of the printing press, let’s take a five minute walk through the distribution process. Specifically Amazon.com.

This video was release last week, but is already a little out of date. Yesterday FedEx announced they are severing their relationship with Amazon. The effort by Amazon to create their own delivery network was the issue cited.

However, this short video is still a good look inside at the logistics of retail distribution.

Note the short part about the “Last Mile” which is the key to all online retail. On the other hand the “Last Mile” is still the strength of the brick and mortar store since the customer comes to the source instead of the other way around.

Enjoy.