Marketing Archives - Page 24 of 24 - The Steve Laube Agency

Book Tour Lesson: Listen to Publisher

Melanie Benjamin, author of Alice I Have Been, reflects on book tours, in an article for the Huffington Post. Especially the difference between the one she put together herself several years ago and the one she is currently doing with the help of her publisher.

“I’ve also learned to listen to my publisher. When a bookstore contacts me personally about an appearance, I pass the request on to my publicist. Only once did I ignore her advice and do an event anyway.

Only the janitor showed up.”

And this month’s issue of Christian Fiction Online Magazine features a great article by James Rubart and his recent book signing experiences.

Meanwhile, enjoy this hilarious YouTube video about a Waldenbooks signing:

HT: Shelf Awareness

Book Review – Inbound Marketing

In February I was in the Denver airport waiting for a flight. As usual I couldn't resist browsing the bookstore shelves. Something about the book Inbound Marketing by Brian Halligan and Dharmesh Shah caught my eye. So, on impulse, I bought the book and began reading it on the plane. I learned a lot about this phenomenon called social marketing and thought that it would be a great book for all …